Dubai, UAE, July 9, 2025 – Cryptocurrency exchange Bybit today announced the launch of a new brand rebrand, marking an important milestone in its six-year history. The rebrand includes a refreshed visual identity and the launch of the #IMakeIt global brand campaign, highlighting Bybit’s commitment to reshaping the financial landscape and empowering more than 70 million users worldwide.
A new chapter: breaking boundaries and creating unlimited possibilities
Since its inception, Bybit has always been at the forefront of innovation, connecting centralized and decentralized finance, integrating crypto and traditional assets, and serving everyone from novice users to professional traders. Today, Bybit reiterates its mission: not only to serve traders, but also to reshape the way and content of trading. In this era where everything is possible, Bybit is redefining the boundaries of "possibility".
Claudia Wang, Head of Marketing at Bybit, said: “At Bybit, we believe that every user has the power to take control of their financial future. The #IMakeIt campaign and the new brand visuals reflect our continued commitment to innovation, inclusion and empowerment. We want to break boundaries, inspire potential, and lead our community towards a future of unlimited possibilities. This is more than just a brand refresh, it’s a bold leap inspired by our users and driven by our vision.”
Shaping the future: Bybit’s new story
This rebranding is more than just an image update; it is a strategic step in leading the evolution of finance, aimed at helping users take control of their financial future and making digital assets and decentralized tools more powerful, easier to use, and more inclusive.
Brand vision: To reshape global finance by unleashing the potential of every individual.
Brand mission: Reset industry standards and create a crypto ecosystem that is professional, inclusive, and transparent, while also guiding and sustainable.
The core of the new brand: “I”
The core of Bybit's new brand is the letter "I", which symbolizes identity, innovation and intention. It represents the subjective initiative of every user and implies that everyone is shaping the future with Bybit.
More than just a visual update, it’s a complete transformation
This transformation is a comprehensive reconstruction of Bybit's brand positioning and mission. From the way the brand communicates to the way users connect, and then to the transformation of the empowerment model, Bybit is moving towards a new era of greater humanity, globalization, and localization. The brand tone is bolder and more authentic, and it guides the delivery of brand value in a storytelling way, focusing on redefining financial possibilities for global users.
Phased rollout: Where you'll see changes
Early July: Global brand launch, social media campaign and livestream launch
Mid-July: App update, including interface and icon upgrades for Lite and Pro versions
Coming soon: New official website, including homepage, onboarding flow and key product page optimizations
Starting from August: Continue to launch localized adaptation in various regions, covering video content, brand templates, internal tools and global offline activities
