As we enter 2025, the popularity of airdrops continues, becoming one of the most attractive keywords in the crypto market. However, today’s airdrops are accelerating into a participation mechanism with increasingly high barriers to entry and increasingly complex rules. Users are starting to compete on interaction frequency, on-chain behavior, and gas costs. Airdrops are becoming more and more “expensive” and “competitive”, and most ordinary users are being shut out.
Following this trend, BitMart, the world's leading cryptocurrency trading platform, officially launched a new airdrop product, PowerDrop. Through a fairer, lower-threshold, and higher-incentive mechanism design, it provides global users with a new path for early asset participation, allowing airdrops to return to users and allowing incentives to truly cover a wider user group, thus achieving widespread value transfer and behavior binding.
Trading is airdrop, everyone can participate
Compared with the traditional airdrop model, PowerDrop pays more attention to the transparency of the mechanism and the inclusiveness of participation, effectively transforming users' daily transactions and social behaviors into actual incentives, making "transactions are participation, and behavior is value" the core driving logic within the platform. Users no longer need complex interactions or on-chain rankings to easily get a chance to draw and fairly win token rewards from the project party.
PowerDrop is designed to:
Extremely low capital threshold: No staking, complex interactions or chain-swiping are required. Users only need to complete basic KYC to register and participate in the early distribution of high-quality assets safely and conveniently through a familiar centralized trading environment.
Behavior-oriented: The signing is determined by transactions, invitation registration and VIP level;
High transparency: All ticket numbers are shuffled uniformly, the system randomly draws lots and distributes the project party's token airdrops according to the winning ratio, which is transparent and traceable;
Strong incentive: Every signature has the opportunity to obtain real value returns.
PowerDrop emphasizes the positive binding between user behavior and equity acquisition. The platform will continue to launch PowerDrop activities in conjunction with high-quality project parties in a high-frequency, multi-round, and strong screening manner, covering multi-chain ecosystems and early potential projects, truly empowering users and allowing every user to more easily participate in the early growth of high-quality assets.
The first project to be launched is Rezor (RZR). The total amount of airdrops for this PowerDrop event is up to 30,000 USDT equivalent to RZR. The event time is from 18:00 on July 4 to 14:00 on July 10 (UTC+ 8). Users can register by completing KYC 1 certification before 16:00 on July 7 (UTC+ 8), and then earn tickets to participate in the lottery through spot trading, inviting friends or upgrading VIP levels. The more tickets you have, the higher the probability of winning.
PowerDrop event is now open, join now: https://www.bitmart.com/powerdrop-detail/zh-CN?id=668
From identification to acquisition, BitMart builds a "fast track" for asset participation
The launch of PowerDrop has further improved BitMart's strategic layout in asset discovery and issuance capabilities. In May 2025, BitMart launched a new asset discovery area, BM Discovery, which quickly completed the earlier on-chain asset listing process through on-chain data monitoring, multi-dimensional project evaluation and dynamic risk control system, helping users to more efficiently judge and research projects in line with their own decisions.
BM Discovery is responsible for discovery, and PowerDrop builds on this as a reward mechanism to provide additional incentives for real behavior, opening up a way for users to obtain early asset airdrop rewards with lower thresholds and higher efficiency.
For users: lower the threshold for participation and increase the low-cost acquisition opportunities for early-stage assets;
For project owners: provide exposure channels to improve launch efficiency and user stickiness;
For the platform: This is a key step in BitMart's continued deployment of asset discovery and issuance capabilities, building an asset path from asset screening - issuance empowerment - transaction participation.
PowerDrop is becoming an important bridge between users and emerging assets.
Take a long-term approach and continue to anchor long-term value
BitMart has entered its eighth year. Amid market fluctuations and industry ups and downs, the platform has always adhered to long-termism, moved forward steadily, and continued to promote product innovation and user experience optimization. According to the latest data from Wu Blockchain, BitMart's spot trading volume increased by 128% month-on-month in May 2025, ranking first among the world's mainstream centralized exchanges, demonstrating strong growth resilience and platform vitality.
In the future, BitMart will continue to focus on users, constantly improve products and mechanisms, consolidate the long-term value of the platform, accompany users through the cycle, and jointly build a new crypto asset ecosystem that is trustworthy, efficient, and open.
About BitMart
BitMart is a leading global digital asset trading platform with over 10 million users worldwide. BitMart is continuously ranked at the top of CoinGecko and offers over 1,700 trading pairs with competitive fees. BitMart is committed to providing a seamless trading experience for users around the world with the philosophy of continuous innovation and financial inclusion. To learn more about BitMart, visit the website , follow X on Twitter , or join Telegram for updates, news, and promotions. Download the BitMart App and trade anytime, anywhere.
Risk Warning:
The following information is provided for informational purposes only and should not be considered a recommendation to buy, sell or hold any financial asset. All information is provided in good faith. However, we make no representations or warranties, express or implied, as to the accuracy, adequacy, validity, reliability, availability or completeness of such information.
All cryptocurrency investments (including returns) are highly speculative in nature and carry a significant risk of loss. Past performance, hypothetical results or simulated data are not necessarily indicative of future results. The value of digital currencies may rise or fall, and buying, selling, holding or trading digital currencies may involve significant risks. Before trading or holding digital currencies, you should carefully evaluate whether you are suitable for participating in such investments based on your investment objectives, financial situation and risk tolerance. BitMart does not provide any investment, legal or tax advice.
