The winter of film and television has not retreated, how can the blockchain act?
In 2018, after the "yin and yang contract" and celebrity tax-related issues were exposed, the film and television industry took a sharp turn for the worse and entered a cold winter in the industry. So far, there is still no turning point to get out of the downturn.
Especially affected by the new crown pneumonia epidemic in 2020, the film and television industry has suffered a major blow. Data shows that in the first half of 2020 alone, 13,170 film and television companies have been canceled. At present, the entire industry is still in a difficult operation stage of lack of content, capital escape, personnel separation, and stricter supervision. The industry situation is hardly optimistic.
In particular, content copyright, which is the lifeblood of the film and television industry, often encounters difficulties such as difficult to confirm ownership, and difficult to trace and prove infringements, which has laid hidden dangers for the healthy development of the industry.
With the continuous development of technology, some new ways and methods have emerged for film and television copyright protection, especially after the emergence of blockchain technology, its characteristics of decentralization, information traceability, data tamper-proof and distributed consensus principles make film and television Copyright protection and governance have seen a new dawn, providing new ideas for the transformation of the film and television industry.
Infringement status of film and television works
The copyright protection of film and television works can be said to be very important all over the world. It is the lifeblood of the development of the industry and determines the prosperity of the industry.
However, with the popularization of the Internet, more and more film and television works are disseminated on the Internet in digital form, which not only promotes the prosperity of the industry, but also provides a living environment for piracy and infringement. The rampant piracy once dampened the enthusiasm of film and television content creators, lowered the market return rate of the film and television industry, and reduced the government's tax revenue. Not only does it infringe upon the interests of rights holders of film and television works, but it also disrupts the management order of the film and television industry, which is even worse for the film and television industry in the cold winter. Copyright protection is very urgent.
In recent years, although many policies have been promulgated at the national level to regulate the healthy development of the industry and strike hard at copyright infringements in film and television, they have not fundamentally eradicated the breeding grounds for infringement problems. Piracy still occurs from time to time, and shows that new features.
The first is the dilemma of centralized management.At present, the general rule in the world is that the copyright is automatically obtained from the creation of the work, which means that the copyright arises naturally from the creation of the work, and there is no need to go through registration and registration procedures. However, in specific judicial practice, copyright registration still plays an important role as an important means of confirming rights and depositing evidence.
my country's existing copyright registration work is mainly in the charge of the China Copyright Protection Center and copyright bureaus at all levels. The copyright registration process is cumbersome. It usually takes ten to thirty working days from the submission of the application to the issuance of the certificate, and a certain fee is required. In the creation of large-scale film and television works, a work often needs to be split into many subdivided copyrights for independent operation. These subdivided copyrights are not generated at the same time. Traditional copyright registration cannot meet the needs of this subdivided copyright registration, forming a blind spot in copyright protection. . In addition, traditional copyright transactions and authorization management also adopt a centralized model, which cannot meet the needs of the era of frequent film and television copyright transactions and surge in authorization requirements.
Secondly, it is difficult to identify copyright.At present, there are more and more "washing manuscripts" in the film and television industry. The use of homage, imitation, reference and other excuses to wash away the suspicion of plagiarism makes copyright identification difficult, which is very detrimental to the healthy development of the film and television industry.
At the same time, the re-creation of original works is also the focus of copyright disputes. How to define the similarity between the two and protect the interests of different creators has also become a difficult problem.
Furthermore, it is difficult to trace the infringement.first level title
Features of blockchain technology
The development of blockchain technology has created favorable conditions for the protection of film and television copyright.
SingularDTV abroad is a decentralized film and television entertainment platform based on blockchain technology. It writes the rights and purchase records of film and television entertainment content on the Ethereum blockchain, and achieves the purpose of ensuring copyright management and transactions through smart contracts.
It can be seen that blockchain technology, with its advantages of decentralization, distributed consensus, traceability, and tamper-proof, is gradually expanding from the financial field to other fields such as film and television copyright.
One is decentralized design.The decentralized design of blockchain technology can disperse and store information on each node, link each node into a chain through an encryption algorithm, build a multi-node credit system, form a good integrity environment, and avoid third-party compulsory intervention and impact.
The second is the smart contract mechanism.Through the smart contract mechanism of the blockchain, automatic execution operations based on the principle of distributed consensus can be realized, and intelligent execution tasks can be realized without relying on any central organization.
The third is information traceability.Based on the technical design of the blockchain, when the information is written, the identity and time of the publisher will be recorded in the block, and the hash value and timestamp of each block are unique. When tracing the origin of the information, it will made easier.
Fourth, data tamper-proof.first level title
Blockchain empowers digital film and television copyright protection
As a brand-new Internet technology system, the blockchain is very suitable for applications in the field of film and television copyright due to its characteristics of decentralization, smart contracts, and non-tampering.
One is to realize the "point-to-point" exchange of information under the decentralized design.In the blockchain mode, film and television copyright can be regarded as a virtual asset whose rights have been confirmed. All information on the blockchain is transparent and traceable, and information can be exchanged safely in a one-to-one manner. It solves the problems caused by the centralized management system of intermediary agencies in the commercial field.
The second is to realize the rapid confirmation of film and television copyright.Through the definition of timestamp and hash tree value, the blockchain can obtain accurate information of most film and television copyrights, provide the most authoritative proof including creation time and running track for the original, and expose the infringement nakedly.
The third is to rapidly improve the efficiency of evidence collection.The traceability mechanism of the blockchain makes it possible to quickly trace the source of film and television copyright, and speeds up the efficiency of evidence collection. At the same time, by extracting key frame video features and quickly comparing copyright registration and other information, the credibility of blockchain forensics can be further enhanced. For example, VoneTracer, the blockchain traceability platform of Wangchain Technology, can jointly introduce multiple public trust institutions to form effective asset codes for copyright information, and the rights and interests can be determined on the chain, which greatly improves the efficiency of evidence collection.
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With the official implementation of the "Civil Code" and "The Third Amendment to the Copyright Law", the legitimate rights and interests of the majority of copyright owners, including film and television copyrights, are receiving increasing attention. The blockchain integrates cryptography, smart contracts and other technologies, and has the characteristics of non-tamperable information and traceability throughout the process. It can empower the copyright protection of digital film and television content from the entire process of copyright confirmation, authorization, and rights protection, thereby promoting The full recovery of the film and television industry.
Wanglian Technology has been deeply involved in the blockchain field for many years, and the independently developed blockchain products provide new opportunities for film and television copyright protection. Blockchain technology can be used to create a copyright protection platform to help original authors quickly upload content copyright to the chain and protect the uniqueness of copyright. At the same time, the product can adapt to cover a variety of intellectual property types, solve the current problems of high cost and low efficiency of copyright protection, provide copyright authors with an efficient integrated solution for copyright protection, and help the healthy and orderly development of the intellectual property industry.
