In today's mobile Internet era, many traditional industries are on the decline. Countless Internet tricks make many traditional industries both overwhelmed and helpless. Although we recognize the importance of emerging technologies such as big data, cloud computing, and blockchain, it is difficult to get out of the predicament and make a comprehensive transformation.
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Three big mountains, shackles the healthy development of the catering industry
In 2021, the three big mountains lying in front of catering companies will kill the growth of many high-quality catering companies and brands, especially the high marketing costs. In February of this year, Nanfengchuang reported and revealed in detail the "traffic anxiety" of catering businesses in an article titled "Dazhong Blind Comments".
Internet centralized platforms represented by Dianping, food delivery platforms, etc. have formed a data monopoly, resulting in information asymmetry between merchants and customers, resulting in unfair allocation between the supply side and the demand side. In order to obtain higher traffic attention, many merchants are forced to start fraudulent transactions and reviews, and the authenticity of the data is difficult to guarantee. While affecting user decision-making, it is also not conducive to fair competition among businesses, let alone the long-term development of the entire catering industry.
In addition, customers who are data contributors not only cannot enjoy the value of data, but even become the target of platform squeeze. In addition to high marketing costs, due to the low overall transparency of the domestic catering industry, it is difficult to prove to ordinary consumers even if the ultimate safety and quality control is achieved. Recently, Tianjin's "Northern Li Mama's Cuisine" has been exposed to the phenomenon that the back kitchen has staff shirtless and shirtless washing clothes, stealing food, and cleaning the wall with a broom in a frying pan, etc., which has pushed the catering industry to the forefront. Needs to be rebuilt.It is precisely because of the lack of a sound, transparent and efficient credit system that the current financing channels of the catering service industry are very narrow, and cash flow often encounters a crisis of rupture.Many valuable credit resources in the catering industry have not been fully tapped. The most direct consequence of lack of credit and lack of regulation is that it is difficult for catering companies to go public. Not only is it difficult to go public, but many investment institutions are also prone to fall into a dilemma after investing in the catering industry.
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Blockchain promotes digital transformation of catering industry
As the next generation of disruptive technology, the prospect of the blockchain economy is extremely broad. Some insiders predict that by 2025, 10% of the global GDP will be stored using blockchain technology. There is no doubt that the blockchain economy is on the eve of the outbreak, and many industries, including catering, are rapidly implementing blockchain applications.
Food safety management and food traceability
Since the catering industry needs to store a large number of different types of ingredients every day, using traditional manual methods will require a lot of time, labor and capital costs. With the empowerment of blockchain technology, its decentralized system can create a database for each ingredient, and record the storage conditions, delivery time, origin and other information of each ingredient, thereby speeding up the information exchange. Acquisition and flow, greatly reducing the cost of food material management and food traceability.
For example, retail giant Wal-Mart has enabled blockchain technology for product traceability. It is understood that before using the blockchain, Wal-Mart conducted a traceability test on the mangoes in a branch. It took 6 days, 18 hours and 26 minutes to trace the origin of the mangoes to the original farm where the mangoes were picked. After using the blockchain, it took only 2.2 hours. Seconds can provide consumers with all the information they want.
In addition, the blockchain is also non-tamperable, which can realize the circulation of trusted data on the chain. Information on every link, including production, processing, monitoring, and transportation, can be recorded on the chain for consumers to inquire at any time. For small and medium-sized catering companies that lack brand effect, anti-counterfeiting traceability increases the credibility of food safety and quality to a certain extent, and endows products with marketing attributes, which in turn helps them obtain better sales.
Optimize supply chain management
The reason why the supply chain is crucial to many traditional industries is that a small improvement in the chain can bring huge benefits. As a new generation of underlying technology, blockchain, combined with artificial intelligence, Internet of Things and other high-tech, can achieve instant access and big data insight, thus helping the entire catering industry to build a safer, more efficient and more sustainable food system .
Another major application scenario of blockchain in the catering industry is catering supply chain finance, can effectively solve the financing problems that plague the majority of small, medium and micro catering enterprises. The lack of credit of small, medium and micro enterprises is common in the traditional catering supply chain market. On the one hand, small, medium and micro enterprises have scattered operating data and poor financial management due to their irregular operation and management, which has affected financial institutions to carry out effective risk assessment; on the other hand On the one hand, the data in the centralized supply chain financial network is independently maintained by the core enterprise, and there are risks such as tampering and data loss. Financial institutions cannot obtain information in time and re-calculate and evaluate.
The blockchain builds a multi-party collaborative network for the catering supply chain, allowing upstream and downstream enterprises to realize data intercommunication and verification in the same trusted network. Orders, contracts, invoices, tax invoices, warehouse receipts, and bonds formed in blockchain supply chain finance can all be shared and stored through blockchain ledgers. Through the chain verification of supply chain data, the efficiency of supply chain financial services can be improved, thereby reducing the financing cost of catering enterprises. In addition, blockchain supply chain finance converts various assets such as accounts receivable, inventory, orders, etc. Complete the circulation and financing loans.
Restructure the credit system
Using blockchain technology, restaurants can conveniently create a file for each food, including the source of ingredients, chef introduction, diners' evaluation, and cooking time, etc. can be recorded and will not be tampered with. When customers order takeout or order food at the store, they can quickly find out all the information they want to know, thereby building customers' trust in the restaurant and the brand.
Today's consumers want more information from their diets, such as origin, energy, efficacy and more. Blockchain can be used as the technical basis to obtain this information and finally provide it to customers, thereby improving consumer trust. Food traceability is a product of the catering industry under the background of consumption upgrading, in order to meet the multi-level and high-quality dietary needs of consumers.
reduce food waste
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Just as the steam engine brought mankind into the industrial age, the electric motor brought mankind into the electrical age, and the Internet brought mankind into the network age,The wide application of blockchain technology will enable mankind to fully enter the era of digital economy. From technology, finance to business, the impact of blockchain on the catering industry is comprehensive and far-reaching. The combination of catering and blockchain technology can allow capital to enter the catering industry more conveniently and efficiently, thereby opening a door to the capital market for catering brands and helping them develop rapidly.
At present, the market structure of the catering blockchain is beginning to emerge. With the influx of capital and the transformation of consumers, enterprises with a market value of trillions will inevitably stand out in this round of catering reforms. As a one-stop solution provider of blockchain technology, Wanglian Technology will continue to carry out technical research and development on the basis of digging into the pain points of the catering industry, build a solid underlying technical support, and help the digital innovation of the catering and food industries.
