With the rapid development of the Internet, the past "information scarcity" has gradually evolved into "information overload". With the upgrade of cognition and consumption of consumers represented by the post-8090 generation, "valuable because of scarcity" has become the consensus of young people today. As a result, knowledge payment has entered the public eye.
There is no doubt that the rapid development of China's Internet provides an important underlying support for knowledge payment. In 2016, known as the first year of paying for knowledge, a variety of paying for knowledge products such as "Baidu Wenca", "Zhihu Live", and "Fen Answer" were launched, and many industry players rushed to enter the game.
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1. Lack of industry pricing standards
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2. The phenomenon of infringement is rampant
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3. Single monetization channel
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4. Good and bad products vary
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5. Data falsification
In the field of knowledge payment, it has become a consensus in the industry that the platform and lecturers jointly pay for courses. At the same time, the open rate, completion rate, and repurchase rate of the course are also full of fog. In addition, most of the content distribution channels are in the hands of a few platforms and distributors, and the income of content creators is exploited layer by layer. The interaction channels between users and creators are blocked in various ways, not only the students cannot gain a good class experience, but also the lecturers cannot get direct and efficient teaching feedback.
Faced with the above difficulties, the knowledge payment industry urgently needs an effective system to open up the entire ecology. The distributed and decentralized characteristics of the blockchain have undoubtedly become a natural "breakthrough".
When the payment for knowledge that stands on the cusp hits the "disruptor" blockchain, the distributed, tamper-proof, highly transparent and traceable features of the blockchain technology naturally cope with the industry's common problems of payment for knowledge, breaking down the industry one by one Pain points.
In fact, there is a natural "link" between knowledge payment and blockchain. Knowledge payment solves the underlying logic of consumption upgrades, while blockchain builds the superstructure of consumption upgrades.
On the one hand, users no longer simply pursue the practicability of products, but begin to pay attention to the texture and added value of products.
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1. Say goodbye to "second-hand" intermediaries and reduce transaction costs
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2. Information cannot be tampered with, rebuilding the trust system
The data on the chain is connected to form a time stamp that cannot be tampered with, so that all information recorded on the chain cannot be tampered with, and it can play a good role in preventing the platform, institution or lecturer from arbitrarily tampering with the course data to deceive students.
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3. Provide content confirmation service and protect copyright
With the help of blockchain technology, copyright issues can also be eradicated. Using asymmetric encryption technology, the uniqueness of the copyright is protected; while the timestamp technology protects the owner of the copyright, and the copyright owner can complete the process of confirming the right conveniently and quickly. In addition, using the asymmetric encryption technology and time stamp technology of the blockchain, the ownership and transaction of the copyright become clear and easy to trace, and the copyright owner can confirm the right or find the infringing subject in the first time, so that the proof of rights protection is no longer a problem .
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4. Say goodbye to boundary constraints and let knowledge truly "break the circle" dissemination
Another advantage of the blockchain will also continue to explode in the knowledge payment circle, that is, de-boundary. Traditional knowledge payment has strong boundaries due to technical barriers and payment, but the dissemination of knowledge can be cross-regional or even cross-country. The blockchain or digital assets on the blockchain will break such boundary barriers, so that the transmission radius of knowledge payment is no longer bound by physical boundaries.
There is no doubt that, as the next generation of disruptive technology, blockchain is penetrating into every aspect of our lives. Under the empowerment of blockchain technology, knowledge payment will also bid farewell to the industry chaos such as low quality, inefficiency, disorder and chaos. While allowing more content creators to obtain their due benefits, the knowledge it outputs It can also get a more comprehensive guarantee, so that consumers can truly bathe in the "sunshine" of knowledge.
As the pioneer of blockchain technology, Wangchain Technology will help the reconstruction and sustainable development of the knowledge payment industry chain, build a solid underlying technology foundation, and make paid knowledge truly "exceeding value for money".
