Abstract: Celebrity illustrator Alex Ross will release the "Shocking the Mainstream" series of NFTs on the RNDR rendering network, and establish a permanent digital archive containing his life's works.
The RNDR Rendering Network (RNDR Network, RNDR for short) under the authoritative cloud rendering company OTOY announced that it will use the "Shooting up the Mainstream" series of paintings by Marvel and DC comic star illustrator Alex Ross as NFT in the RNDR area published on the blockchain. On the RNDR blockchain, a permanent digital archive will also be created for this very representative artist to store his life's works. The "Mainstream Impact" NFT will come from this archive.
Created in 2000, the "Mainstream Shock" series was the first painting by Alex Ross (https://www.alexrossart.com/) to depict his new and original superhero universe, which he And the follow-up of DC's work has been brewing for many years. This epic masterpiece will be the first in a series of NFTs released by Alex Ross via the RNDR Render Network (https://rendertoken.com/). RNDR is a blockchain platform that enables artists, creators, and authors to create deep archives of their representative works that exist forever, with intellectual property rights for generations to come.
"Hitting the Mainstream" represents a new chapter in the transformation that is taking place in the arts and media sector under the rise of blockchain non-fungible token (NFT) technology. Recently, NFTs are reshaping popular culture and Internet media. Since provenance information is recorded in a shared public blockchain database through smart contracts, NFT can provide unique and verifiable ownership of digital content and goods.
Using NFT technology, collectors around the world can buy and store digital works, and artists can also sell their creations in the global market and continue to receive copyright income-all of which are recorded and recorded by blockchain technology. Assure.
In 2021, artists such as Beeple and Pak will start selling NFT works in the world's leading art auction houses, such as Christie's and Sotheby's, and they are all OTOY's OctaneRender (https://home.otoy.com/render/ octane-render/) and users of the RNDR blockchain network. They are leading a new wave of digital content creation, transforming the art world.
Alex Ross launched a personal file on RNDR, which means that the NFT series in the form of files appears for the first time, and this relies on the IP (intellectual property) verification of the RNDR rendering network and blockchain computing technology to make the artist's portfolio into a deep Record book made possible. Each work will be scanned and uploaded to RNDR's blockchain network, and the information about the work will be recorded in the blockchain database and authenticated using RNDR's verification technology. As the content of the archive continues to grow, all works will be connected by smart contracts, allowing each work to have rich metadata for multiple media, from notes about the origin of each superhero to media files such as audio recordings , to three-dimensional presentation, virtual reality presentation, and hand-drawn sketches, etc.—these can make the superhero universe vivid and three-dimensional in front of everyone.
Jules Urbach, founder and CEO of OTOY and RNDR, said: "For more than a decade, we have been developing graphics and computing technologies that can democratize 3D content creation, allowing artists from all over the world to create 3D content comparable to Hollywood studios. , making the virtual world a reality. Blockchain NFT technology has further revolutionized the territory of media and entertainment, allowing creators to create an ever-expanding library of shared works, and even try emerging virtual reality and holographic media technologies.”
Urbach added, "We are very excited to be working with Alex to release a new generation of NFT on RNDR, creating the first blockchain archive for his superhero universe. As the most imaginative and prolific living artist, the collaboration with Alex Creating an archive of his work in all its forms, from paintings to prints to immersive augmented reality and holographic experiences, is something to look forward to. All of this work will be live and publicly viewable on an RNDR blockchain network. linked together in the archives."
Details about "Breaking Mainstream" will be shared on AlexRoss.x.io, the official entry to Alex Ross' RNDR profile on the blockchain.
Leveraging OTOY's RNDR and X.IO technologies, and utilizing OTOY's Academy Award-winning 3D capture, rendering and streaming technologies, including integration with more than 20 industry-leading 3D content creation tools, and released earlier this year (https:/ /home.otoy.com/octane-x-launch/), the first advanced GPU ray tracing on Metal for Mac OS and IOS OS, these works will be turned into NFTs on the Ethereum blockchain.
The news was first announced by Jules Urbach at the NVIDIA GPU Technology Conference (GTC), in which he shared his vision for the future of NFT and blockchain computing technology. A preview of the archive of his presentation PPT (including Alex Ross) can be seen here: https://home.otoy.com/wp-content/uploads/2021/04/Alex-Ross-RNDR-Archive-NVIDIA-GTC21 -Preview_Compress.pdf.
