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The class-solidified music industry lacks evolutionary momentumLike many industries, the music industry has taken the lead in the music industry after a few major players monopolized user traffic and channel relations.Today's mainstream music platforms do not need to introduce friendly musician policies to attract them to settle in, but instead extend the payment period for musicians.

One of the most important factors in the vigorous development of the music industry in the past was that the nobles at that time sponsored the living expenses of music creators, allowing musicians such as Mozart and Beethoven to concentrate on creating huge masterpieces worthy of being passed down forever. Today, under the competition of commercial interests, musicians have become a disadvantaged group.

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Blockchain brings counterattack opportunities for grassroots musiciansLike many industries, in the profit-driven music industry, companies sitting firmly at the top of the pyramid have no incentive to improve the living conditions of musicians.

Then the musicians at the bottom of the pyramid must find their own way to improve the music ecology.

The emergence of the blockchain has driven a wave of global affirmative action. Users can truly control their own blockchain accounts, and the transmission of information and transfer of value does not require third-party review or permission. The blockchain has already achieved financial freedom and a financially independent life for many residents of the third world.This year, the combination of NFT ecology and multiple well-known IPs has set off a new wave

, based on the consumer market's memories of childhood and the pursuit of celebrities, a variety of NFT joint series were snapped up by fans on the day of the first release, and they were also circulated among collectors at high prices in the secondary market. The GPK "Trash Can Kid" series, which is a collaboration between the top NFT player WAX Blockchain and Topps, a well-known American collectible card brand, aims at the memories of consumers' childhood collection of physical cards, and cooperates with Hollywood movie star William Shatner (William Shatner) The series focuses on the star chasing market, and the first series of multiple series were sold out within an hour (the highest record is 9 minutes), and the transaction volume of a single NFT in the secondary market is as high as $5,000.The real-time authenticity identification and tradable attributes of NFT have effectively improved the model of the traditional collection market

, not only has been recognized by encrypted asset users, but also attracted a wider range of mass consumers. NFT will become an independent new entertainment media category, and has recently attracted the attention of more industries. Many manufacturers and IP are expected to enter the NFT field in 2021, including the music industry, of course., although he already has enough influence, he still has great interest in NFT. On December 17th, Beijing time, deadmau5 will release his first limited edition series of NFTs on the WAX ​​blockchain. The Emanate blockchain music streaming platform also participated in this release and provided NFT exchange activities for music lovers. Through this Ways to educate the market, so that more people who have never understood the music circle of the blockchain industry can personally participate in this industry.

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NFT will bring a new source of income for musiciansMusician deadmau5 is a "frequent visitor" on the Billboard electronic music chart in the United States. RAREZ, the publisher of the deadmau5 series of NFTs, specially produces rare and traceable digital collection cards for the emerging virtual music industry.This opens a door for NFT to enter the music industry across the United States". In addition to including deadmau5's performances, short video content and exclusive badges, the series of collection cards launched this time also designed a"super rareA work of art, co-created with well-known 3D designer Sutu Eats Flies,

This makes the design industry the next potential target of NFT.NFT and the peripheral products released by previous musicians seem to have some similarities. What is the difference?

This difference is mainly reflected in the threshold issue. Although celebrity peripherals are not new, the current types of products are mostly small commodities, which have a certain production threshold, and the secondary resale market is very limited. The old and new status of each resale product is different, and most of them are not Support 7 days no reason to return, so that buyers who have suffered losses will stay away from the resale market.The production threshold of NFT digital assets is low, and it is also convenient to conduct resale transactions with buyers all over the world on the Internet

, with the high following of fans, the NFT issued by musicians has a great potential for appreciation. NFT has also become the latest and fastest source of income for musicians, and fans who don’t understand blockchain don’t have to worry, like The deadmau5 digital collection card issued on WAX this time supports deadmau5 fans to pay for purchases directly with credit cards without converting cryptocurrencies. After a successful purchase, fans can easily and freely trade with other collectors, and display their rare cards on multiple WAX ​​marketplaces and social media platforms.Musician deadmau5's release will be a starting point and demonstration for the NFTization of the music industry

, There will be a wider and deeper combination next year. It is understood that his agent Dean Wilson, who has been working with him for many years, has been working closely with the blockchain music platform Emanate team as early as last year. The mau5trap record company founded by deadmau5 is importing more than 600 of its tracks into emanate.live, which is developed based on the EOS mainnet. music streaming platform. The electronic music guru also attended a virtual party launched by the blockchain P2P music sharing platform Audius this year.The blockchain industry has been lowering the "breaking circle" problem of using the threshold, Browsers, wallets, trading platforms, games, etc. have improved their experience and simplified the process, but it seems that the effect is limited, and they are still in small circles, and the mainstream "traffic crowd" has never entered.NFT provides a tool and carrier. The cultural entertainment industry represented by the music industry, based on the huge energy of the "fan economy", makes it easy to "break the circle"