Editor's Note: This article comes fromInterchain Pulse (ID: HiveEcon), Author: Yuan Shang, reproduced by Odaily with authorization.
Editor's Note: This article comes from
Interchain Pulse (ID: HiveEcon)
, Author: Yuan Shang, reproduced by Odaily with authorization.
Internet content is the "pain" of Alibaba Group. Compared with Tencent, Baidu, and ByteDance, Alibaba Group has invested in or acquired the media that produce the most content, but it has never built a leading content platform. Compared with the WeChat public account, Bytedance Toutiao account, Tencent Penguin account, and Baidu Baijia account, UC Dayu account, which belongs to Ali Entertainment, has given the highest subsidy in the industry, but it is tepid and is fading out of creators Sight.
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Using the blockchain is the same as opening a Taobao store back then
On May 9th, Alibaba Day, the retired Jack Ma appeared in Jingdezhen in casual clothes and started his first live broadcast. During the live broadcast, Ma Yun had this passage:
"I think intellectual property rights must be protected by new methods in today's society. This is also a way that Taobao and Tmall are constantly working hard. I believe that blockchain technology in the future, our current ant blockchain technology is Solve such problems. I suggest that everyone who has intellectual property rights start to pay attention to this aspect as soon as possible. It is very cheap and simple now. It is the first batch of people who opened Taobao stores in 2003 and 2004 and insisted on doing it all Very successful. The first person who dares to use new technology today will definitely be very good. So I hope everyone, regarding the protection of intellectual property rights and the protection of origin, will take a look at blockchain technology.”
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(Screenshot of Jack Ma's live broadcast)
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Intellectual property rights cover a wide range, including various intellectual creations such as inventions, designs, literary and artistic works, as well as signs, names, and images used in commerce, which can be considered as knowledge owned by a certain person or organization property.
Although the background of Ma Yun’s remarks was in Jingdezhen, facing a group of people engaged in artistic creation, if the ant blockchain can systematically solve the problem of intellectual property rights, creators including copyright and copyright will be attracted to the new platform, so as to reduce the dimensionality of the original content platform.
The decline in prosperity of the thief industry is not due to the increase in police force, but the popularity of mobile payment;
This kind of "destroy you, it has nothing to do with you", examples of new technology dimensionality reduction attacks are not uncommon after the rise of the Internet. The new generation of information technology represented by blockchain is likely to repeat the "cruelty" of the Internet to traditional industries.
For example, if Ant Blockchain develops a platform for intellectual property rights confirmation, protection, transaction, and assistance in litigation, which can involve various intellectual property rights, then creators would rather publish their works on this platform. It looks different from any current content platform, but it achieves Dayu's goal of recruiting excellent content creators. Of course, the business method can also be very different. The creators directly trade to earn income, and the platform provides intellectual property protection, transaction services, and charges service fees.
There is such a subtext in Ma Yun's words in Jingdezhen-"The first person who dares to use new technology today will definitely be very good." "
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The pain of being kidnapped by content creation
Compared with other real rights, it is more difficult to confirm, protect, and trade intellectual property rights, because the reproduction of intellectual property rights is easier, but the existing prosecution costs are very high. Among them, especially the copyright of ordinary creators, it is even more difficult Protected. A piece of high-quality content can be easily forwarded, edited, and excerpted by various platforms, and the original creator usually can't do much.
In judicial practice, the cycle of copyright protection is longer than many cases. For example, it takes a long time to collect evidence, because the identification of copyright infringement requires careful comparison by professionals and certain technical means. In order not to delay the cost of litigation, creators have to passively accept infringement.
Ma Yun said that blockchain technology can better protect "intellectual property rights", which has been verified. It was revealed on May 19 that the Guangzhou Internet Court introduced the Ant blockchain technology for the first time to try intellectual property cases, and it took only 20 minutes to complete a lawsuit. The plaintiff provided three evidences, namely, the deposit certificate of the ant blockchain technology digital copyright service platform, the account of the real-name authentication, and the upload of the work on Tuchong.com, and the court’s system evidence comparison of 99.03% of the pictures, which can self-certify the ownership of the copyright of the work. Finally, within 20 minutes, the court judged that the defendant should pay 1,300 yuan to the plaintiff within 10 days with the help of the ant blockchain technology, comprehensive facts and the situation of the plaintiff and the defendant.
For content creators, "fame" and "profit" are important, but the most fundamental thing is to protect the creator's property rights. Creators lose their property rights, and their "fame" and "profit" are at risk of being deprived at any time.
But for a long time, no platform is willing to help creators do this.
