Original author: shushu
When information begins to have a price, it also has the possibility of being traded and incentivized. InfoFi (Information Finance) is an emerging track that emerged based on this logic. It no longer regards information as a cheap byproduct of platform production, but as a core resource that can be priced, distributed, verified, and even financialized.
From Kaito, Cookie.fun to Galxe, LOUD, and then to GiveRep and Ethos which revolve around reputation mechanisms, InfoFi is no longer just a concept, but a new content economy experimental field interwoven with multiple products, platforms and mechanisms.
This article will take several typical projects as the starting point to systematically sort out how InfoFi uses financial mechanisms to reshape the information distribution logic, participant structure and community incentive model, and then answer a more fundamental question: In this era where attention is a scarce resource, who can define the "value of information"?
Kaito（KAITO）
Kaito, as the originator of the InfoFi concept and the pioneer of the track, needs no further introduction. Currently, the total market value of its native token is US$455 million, ranking 171st. On May 29, Kaito launched the official NFT series Kaito Genesis, with a floor price of 2.89 ETH at the time of writing.
Yesterday, the founder of Kaito published an article to justify InfoFi. The premise is that as more and more users earn points on platforms such as Kaito by publishing long articles, many crypto users believe that this way of information dissemination has brought a lot of noise to the entire crypto space. Yu Hu explained that the Yapper rankings of each project have an independent weighting mechanism - the reward rules can be customized according to multiple dimensions such as insight and emotional matching.
The core variable of attention value lies in the differentiation of communication subjects and content forms. Some projects will focus their strategies on maximizing brand exposure, such as Loudio's operation strategy, which means that its algorithm pays less attention to content quality and depth; in contrast, other projects tend to cultivate focused in-depth discussions, especially professional thinking around specific products. Projects such as Infinex are typical representatives of this model.
Kaito's core value lies in providing customized solutions for different strategies, while feeding back user education and brand awareness through a content screening mechanism - users can quickly build a brand awareness map from the content types incentivized by the project.
Cookies
Cookie.fun is a real-time data panel launched by Cookie DAO, an AI-driven modular data layer. It was originally used only to track token information, market sentiment, and social tweets related to AI Agents. On May 21, Cookie DAO announced the launch of the first phase of InfoFi, launching cookie.fun v1.0 alpha and Cookie Snaps to analyze crypto projects and KOLs and obtain rewards for high-quality crypto Twitter content. In addition, Cookie plans to launch a decentralized, community-led reward pool in the future.
Cookie.fun has significant advantages in terms of information coverage and functional openness. The platform provides multi-dimensional indicators including mindshare, price trends, market sentiment and social tweets. In addition, most of Cookie.fun's advanced functions and data are currently free to use. Only the Cookie Deep Research module, which will be launched in the future, requires 100,000 $COOKIE to unlock, which is more open and accessible than Kaito.
Galxe (G)
Galxe is a crypto task publishing platform. In the past, it was the most popular and used platform for Coinbase users, and it is a promotion platform that many projects cannot miss. With the rise of the InfoFi track, Galxe, as a bridge connecting users and project parties, naturally cannot be ignored.
On May 28, Galxe launched a new community growth platform "Starboard", which attracted more than 20 projects including Plume, 0G, Dango, etc. to participate, and injected a total of more than US$5 million in reward funds. For example, Plume provided US$450,000, Dango allocated 1% of the token supply, and 0G contributed more than US$100,000.
Starboard's core advantages are reflected in three aspects: First, the platform has full-link intelligent analysis capabilities, which can capture and quantify users' behaviors in content dissemination, trading activities, NFT holdings, and wallet activity in real time, and identify core participants who bring real growth; Second, the unified full-stack dashboard integrates the originally fragmented data dimensions to provide project parties with a clear and traceable view, supporting multi-dimensional indicators including TVL and on-chain interaction frequency, facilitating a comprehensive assessment of community operations and investment returns; Third, with the help of the Aura Index brand influence scoring system and AI public opinion monitoring module, Starboard can track the popularity of topics and emotional fluctuations on social platforms, and assist projects in formulating more forward-looking communication and incentive strategies.
For ordinary users, Starboard has built a public ranking mechanism and an exclusive reward pool system: users are dynamically ranked according to their on-chain behavior and the influence of off-chain platforms such as Twitter, and users with outstanding performance will have the opportunity to receive exclusive rewards provided by the project party. Currently, more than 20 projects including Solana, 0G, Plume, Sui, etc. have participated, with a total of more than US$5 million in reward funds injected. The platform also supports contribution visualization, and every effective participation of users can be recorded and authenticated to form sustainable reputation assets.
For project owners, Starboard not only improves the ability to measure community ROI, but also strengthens user loyalty and long-term stickiness through data-driven incentive mechanisms, providing a more scientific and sophisticated solution for Web3 community operations.
Loud! (LOUD)
LOUD is an InfoFi native protocol incubated by Kaito AI that quantifies and tokenizes user attention to incentivize the most influential content creators and community participants. LOUD launched an Initial Attention Offering (IAO) mechanism for the initial distribution of tokens based on users’ influence rankings and social interaction data on the Kaito platform.
Its token LOUD was launched at 22:00 on May 31. Users can participate in the following ways:
1. Phase 1: The top 1,000 users of Kaito platform Yap ranking can directly participate in IAO.
2. Second stage: Users who have bound Solana addresses and have more than 10 smart followers can participate in the first-come, first-served token subscription (single wallet limit 0.2 SOL, excess refund).
3. Community interaction: By publishing high-quality content on the Kaito platform, you can accumulate Yaps and exchange them for $LOUD tokens.
Ethos
Ethos is a reputation assessment tool. Although it is different from the several InfoFi projects introduced above, its core essence is still to score a certain subject through a set of evaluation systems, which is an information transaction in a sense. The community defines it as a public review for KOLs and project parties. By measuring the credibility and reputation on the chain, Ethos is committed to solving the problem of fraud on the Web3 chain. The protocol provides a set of interrelated mechanisms, including review, guarantee, reduction, proof, credibility scoring, governance, etc. These mechanisms together form a common platform, incentivize ethical behavior, and generate credibility scores.
Last July, Ethos Network announced the completion of a $1.75 million Pre-Seed round of financing, which was participated only by the on-chain community. In May this year, it launched the official NFT series Ethos Validators, with a current floor price of 2.3 ETH.
GiveRep
GiveRep currently has 206.9K followers on Twitter. Its official website includes four major sections. Currently, projects such as DEX platform Bluefin and AI design platform Blueprint have adopted the GiveRep system.
Identity is a social reputation layer designed specifically for crypto users, which aims to help them build an on-chain reputation system by tracking their interactions on X (formerly Twitter). The platform's core indicators include Trophy Score, which is calculated based on the number of views, likes, reposts, and comments on a user's tweets; and Reputation Point, which users can obtain by tagging @giverep in their tweets or participating in the platform's loyalty program. Identity also supports a variety of Loyalty Programs, and users can choose to join crypto projects of interest and receive corresponding rewards by posting and interacting.
Wallchain Quacks
Wallchain Quacks is a key component of the AttentionFi ecosystem built by Wallchain, which aims to measure and reward users with real influence in the crypto community. The system uses the dual mechanisms of Wallchain X Score and Quacks to comprehensively evaluate the content dissemination and interaction quality of users on social platform X.
Wallchain X Score evaluates the overall influence of users on the X platform, while Quacks rewards high-quality content and effective interaction. Users who contribute valuable content to the Solana ecosystem on the platform can earn Quacks. At the same time, the system uses a large language model to analyze content quality, remove noise, and highlight real influence.
Through this mechanism, Wallchain effectively reduces the intermediary links between KOLs and project parties, promotes the deep binding of KOLs, researchers, builders and other roles with the Solana ecosystem, and provides project parties with a quantifiable means of measuring community influence.
bam.fun
bam.fun is a decentralized creator monetization platform designed to help social media users of any size participate in brand marketing and earn income through real influence. Whether you have 200 or 200,000 fans, as long as you have a credible audience and real interaction, you can instantly participate in brand activities through the platform and start making money.
Users only need to select an ongoing brand event and publish social content according to the event rules. The platform will automatically track the influence of the content and issue rewards. The entire process does not require application or intermediaries. Creators can work directly with brands. More than $250,000 has been distributed to users around the world through the platform.
bam.fun uses the "Final Impact" scoring mechanism to evaluate the value of content based on page views, fan quality, and real interactions, focusing on identifying credible page views from high-signal users and filtering out low-quality or fake page views. The platform automatically updates data every 6 hours, without the need to submit proof, and all revenue and progress can be viewed in real time in "My Campaigns".
At bam.fun, influence is no longer defined by the number of fans, but by the quality of content and real interaction. This is a new content economy platform where everyone can participate and be paid according to contribution.
Vly Wheel
Vly Wheel is a social payment tool built for Web3 within the Vly ecosystem, and has been used by multiple communities to incentivize social participation. Based on the design core of AttentionFi, it redefines the way attention is valued, tracks the information flow path of the entire network, identifies key influencing nodes, and distributes rewards based on real interactions and conversion effects.
Users can set tasks and reward rules through simple tweet commands (such as #vlywheel), and Vly Agent will monitor all forwarding behaviors within a specified time. After the task is completed, the system will randomly select a certain number of participants from the forwarders and automatically distribute gas-free tokens to them. Based on DIDA technology, even users who have not registered Vly Wallet can receive rewards seamlessly.
Vly Wheel rewards not simple traffic, but people who truly facilitate the spread of information, so that every influence can be converted into revenue, pushing the Web3 content economy towards a new stage of real value distribution.
