On October 27 last year, tech billionaire Elon Musk made an interesting acquisition.He spent $44 billion to acquire social media platform Twitter with the goal of turning it into a do-it-all app。

A year later, BeInCrypto examined its transformational changes, including a rebrand and other changes initiated by the billionaire on the platform.

Musk made a major overhaul of Twitter, implementing a subscription model that allows users to earn money by posting on the platform and renaming the platform X.

Before Musk acquired the platform, the crypto community had speculated that the billionaire would integrate a native token on the social media platform.

However, Musk has dismissed the possibility of the platform launching any Crypto assets, saying that X will never develop a token.

Despite killing the dream of launching a token, Musk remains focused on making X a “universal application.”According to Musk, the app will soon be integrated into comprehensive financial services。

CEO Linda Yaccarino also described X as the future of connectivity, including audio, video, messaging, payments and banking. She said:

There are no limits to this transformation. X will be a platform that delivers it all. Musk and I look forward to working with our team and all our partners to bring X to the world.

A year after Musk bought Twitter, the bot problem remains. It is worth mentioning that the technology billionaire publicly expressed his dissatisfaction with this issue before taking over.

To combat these bots, X has launched various subscription models for users. The latest development is the launch of a $1 subscription model called Not A Bot, which is currently being tested in New Zealand and the Philippines.

However, the move failed to stop the proliferation of bots and spam, and the platform is still battling these issues.

In the meantime, the platform remains the go-to hub for Crypto asset-related discussions. Influencers, CEOs, politicians, and regulators all continue to use X as a platform to interact with the Crypto community. While user numbers have declined, its reputation as a crypto-asset-enabled platform has remained consistent.

Before acquiring Twitter, Musk was known for frequently discussing meme coins, with his posts having a significant impact on the price of Crypto assets such as Dogecoin.

This continued long after he owned the platform, and in February he joked that his Floki Shiba Inu was the new CEO of Twitter (X).