Veloce, the world's leading digital racing media network, is launching its new blockchain utility and governance token, VEXT, in a Web3 world.
Created in partnership with technical development and Web3 strategy experts MDRxTech, VEXT will enable the Veloce community to truly influence and manage key decentralized Veloce assets.
The Veloce brand includes Veloce Esports, the industry-leading gaming racing platform, and Veloce Racing, the ace racing team, currently competing in the international off-road racing series Extreme E.
Across the Veloce network are some of the most influential brands in gaming and racing, including Mercedes-AMG, Ferrari, McLaren and Yasher, as well as established joint venture sub-brands - such as F 1 driver Lando Norris Launched Quadrant, a high-end lifestyle and gaming brand.
With the largest racing community in the world, attracting 35 million users so far, with nearly 1 billion page views per month, Veloce Group is the optimal solution for Web3.
VEXT will allow token holders to integrate into the Veloce ecosystem and have tangible influence over the direction of assets within the Veloce Group, including teams, talent, leagues and content.
Token holders will also be able to trade in-game and live interactive sports features and earn rewards including tokens, early access to merchandise, and participation in real-world events to enhance the user experience.
Together with Veloce partners, the VEXT General Store will fully integrate the Veloce network into a decentralized community, providing further utility to vehicle users and rewarding early adopters.
Details about VEXT and its platform will be released in the coming weeks, along with official announcements of several partners. Users who are interested in learning about VEXT can register on the website before the public sale, which will be announced soon.
Rupert Svendsen-Cook, co-founder and CEO of Veloce, said: “This is the most exciting thing we’ve ever done. As a business, we have two key elements of Web3: a globally engaged community and incredible The utility of trust. Our ultimate goal is to be the first truly decentralized global sports group.”
Rupert Svensson-Cook, co-founder and CEO of Veloce, said: "This is the most exciting thing we've ever done. As a business, we have two key elements of Web3: a globally engaged community and a staggering amount of utility. Our ultimate goal is to be the first truly decentralized global sports group."
Tom Grogan, CEO of MDRxTech, said: "As a pioneer and innovator in motorsports, Veloce has a unique new opportunity to grow. They are leveraging the core elements of Web3 - community engagement and decentralization - while providing a digital Delivering real utility and control to an organization that millions of people already care deeply about. I'm so proud of the Veloce team who worked hard to get this product ready for launch, and I'm inspired by their dedication to building this incredible industries to innovate and disrupt."
About Veloce
Established in 2018, Veloce is a multi-functional gaming and sports media group operating in some of the UK's most innovative, fast-growing and future-focused sectors.
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About MDRxTech
Founded in 2020, MDRxTech is a digital transformation consulting company that provides "compliance by design" transformation for pan-industry and regional clients.
MDRxTech is made up of management consultants, software developers, blockchain engineers, data scientists and designers who work closely with the lawyers and regulatory experts of the Mishcon de Reya Group. MDRxTech focuses on new technologies with legal complexities, such as artificial intelligence, machine learning, metaverse and Web3 technologies such as blockchain, NFT and cryptocurrencies. MDRxTech is part of the Mishcon de Reya group, which includes the award-winning Mishcon de Reya law firm and, among other businesses, MDR Brand Management. For more information, please visit:https://mdrx.tech
