This article comes fromTwitter, Original Author: Crypto KOL Moritz
Odaily Translator |
Odaily Translator |
Although the release was delayed due to "not ready", if nothing unexpected happens, the NFT platform "Amazon Digital Marketplace" owned by the technology giant Amazon will officially debut on the 15th of this month.
Ok, let's get to the point.
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Amazon hopes to simplify the purchase transaction of NFT, which means that users will be able to use credit cards to pay for fiat currency to purchase NFT, just like buying jeans on an e-commerce platform, and users will not need any technical knowledge about blockchain or self-hosted wallets at all , only need an Amazon platform account.
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There is no doubt that Amazon will not limit its business to the virtual world, but will integrate the physical experience. In early March, it was reported that the NFT that Amazon plans to issue will be linked to real assets. This NFT is more like a digital ownership , for example, users can purchase a pair of jeans-related NFT directly through a credit card, and then Amazon will deliver the jeans directly to your door. . Amazon plans to notify every Amazon Prime customer with an email subscription before or when its digital collectibles program goes live, and Amazon currently has about 167 million Prime members in the United States.
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Amazon.com appears to be betting on the future of blockchain gaming, which for many industry leaders in the digital asset space has the greatest potential to unlock revenue more than any other vertical. The NFT gaming craze is well-positioned by Amazon, which owns Twitch, a popular streaming platform among video game enthusiasts. Given the size of the video game market, the value of digital assets that can be used to buy and sell games could be in the billions of dollars per year.
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Amazon.com Inc. may launch its own private blockchain, but it's unclear whether this would be possible through a fork of an existing protocol, nor is its backend blockchain technology clear. It is reported that since the launch of the NFT platform project, Amazon has started to contact various digital asset projects such as Layer 1 blockchain and blockchain game companies, and has also reached cooperation with AVAX and Chainlink, and it is possible to integrate more blocks in the future chain.
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The name of the NFT market launched by Amazon is "Amazon Digital Marketplace", which does not involve the three letters "NFT". Perhaps considering that the public's understanding of NFT is not deep enough, this name may be a good choice. It is reported that the platform will only be released in the United States initially, but will expand to a global scope in the future.
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Amazon vs. Coinbase, OpenSea, Blur
Since the news of Amazon's launch of the NFT market, some people have thought of the previous Coinbase NFT market, which fell into a downturn soon after its release, making people suspect that there is speculation. However, there are still many differences in Amazon's entry this time.
If the Amazon NFT market has certain advantages over the Coinbase NFT market, it remains to be seen whether it can surpass existing platforms such as OpenSea and Blur. OpenSea is currently the second largest NFT marketplace, followed by Blur. Since its launch in 2017, this "OG" NFT marketplace has achieved sales of more than $30 billion. Amazon's NFT Marketplace aims to simplify the NFT buying process and provide users with Seamless experience. However, whether it can compete with existing platforms such as OpenSea in terms of functions, user experience and sales volume is still unknown.
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rebuild confidence
Since the collapse of FTX caused the market to plummet, the reputation of the encryption industry has been greatly affected. Leaving aside use cases, the entry of technology and e-commerce giants like Amazon is bound to inject a boost into the trough encryption market, and will also It will allow more consumers and users to regain confidence in the encryption industry.
Today, more and more giants from different industries are turning to NFT to promote their sales, from sportswear companies such as Adidas, Puma and Nike to luxury fashion companies such as Dolce & Gabbana and Gucci have launched NFT series and are in the Web3 field Make waves.
