Author: Tom Tsang
The quadrennial World Cup can be regarded as the top stream of human organization activities, and it is the most popular event in the world. During the World Cup, hundreds of millions of fans are crazy about it, and all the elements related to the World Cup can become the focus of people's talking.
On the eve of the World Cup, Brazilian football superstar Neymar announced that he will launch his first NFT series during the World Cup, which is currently open for casting on NFTSTAR. NFTSTAR said that the full name of the NFT series will be released soon."Beastmode Metaverse × Neymar Jr.". Neymar is currently the captain of the five-star Brazilian national men's football team. Brazil is also a favorite to win the World Cup. This also makes the NFT issued by Neymar popular in the market.
Along with NFT, fan tokens and various token economy games, the 2022 Qatar World Cup will have a lot more web 3 ecological activities based on blockchain technology than before. Perhaps we can call this World Cup the web 3 World Cup first year. In fact, the concept of web 3 came earlier. It was proposed by Gabin Wood, the co-founder of Ethereum in 2014. In 2021, web 3 will be considered to be out of the circle. With large technology companies, investment companies and many blockchains With the acceptance and attention of chain enthusiasts and players, web 3 is developing rapidly and beginning to integrate into our lives.
Regarding NFT, given its unique and unchangeable codes stored on the blockchain, and these alphanumeric code strings can be linked to corresponding digital or physical assets, minters can build the scarcity of NFT through specific casting conditions, which A natural fit perfectly with the rarity of top sports stars.
In addition to the value of the NFT issued by Neymar mentioned above will increase with the outstanding performance of Neymar and even the Brazil World Cup, holders of this NFT can also participate in Neymar's exclusive meeting, interact directly with Neymar, and have The chance to win a limited edition signed collectible, which could be invaluable for a Neymar fan.
In fact, around the group of fans and sports fans, the sports world has already played very well. Neymar himself is the holder of BAYC NFT. For football fans, Sorare is a more interesting platform. This is a blockchain game built on Ethereum. For users, NFT based on real athletes obtained by purchasing or other forms can be used with other users. Matches are played, and the value of these player NFT cards also depends on the performance and potential of the players in real life.
The NBA, which can be called the ultimate in business, established an NFT market for NBA Top Shots as early as 2020, where fans can buy, sell and trade basketball video clips. The video clips on this platform are known as NBA Top Shots Moments, each clip showcases a different highlight of the basketball game. NBA Top Shot uses web 3 technology to allow consumers to obtain card NFTs that record the wonderful moments of NBA players just like buying baseball cards, setting an astonishing sales record, and the market value of this NFT company under the NBA also exceeds 2 billion US dollars. In April 2021, LeBron James' slam dunk video NFT was sold for more than 200,000 US dollars, setting a transaction record for the project.
Interestingly, the data shows that on the NBA's NFT platform, 90% of the orders that can sell six figures have no resale records, which shows that these NFT purchase holders recognize the value of these NFT collections, It's not just for short-term speculation in the market.
Due to its uniqueness, the overall audience of NFT is still relatively small, and football fan tokens are a very interesting derivative of web 3 and football in the past two years, and the upcoming World Cup is more relevant.
As we all know, the World Cup is participated by the national team. When there is no national team match day, almost all professional players are in their own clubs. Therefore, for most players, the club is the main body with a stronger sense of presence. Most of the daily behaviors, competitive performance and business activities are carried out around the club, so when talking about football, the club cannot be avoided. At present, the platforms for signing contracts and issuing fan tokens in the web 3 industry are mainly around football clubs. One of the most influential is Chiliz, and the other is the mainstream exchanges Binance, Ouyi, etc.
Chiliz is a blockchain financial service provider focused on sports and entertainment. Its core is fan-based operations to enhance the fan participation experience in related sports and entertainment industries. It connects fans through the socios community to form a considerable network effect. After several years of operation, Chiliz can be regarded as the leader of the sports community web 3 in terms of scale. It has signed 64 football clubs or national team related teams, including Argentina, another favorite team to win the championship this year. The layout of Chiliz can be He said that the clubs that were interested in the blockchain in the early days were taken over by him.
The layout and operation of Chiliz appear to be very sincere. In terms of user groups, Chiliz is not only for web 3 blockchain enthusiasts and professional die-hard fans, but also for the most extensive and large number of ordinary Fans, this audience is very large. Hundreds of millions of ordinary fans have huge consumption potential. Chiliz has created a complete set of Socios communities, built its own chain based on blockchain technology, and used the token CHZ as the platform's native pass, and cooperated with well-known clubs And sports brands issue fan tokens, allowing fan token holders to participate in the voting decisions of relevant clubs, and obtain relevant rewards and recognition provided by the clubs, all of which are issued based on the Chiliz blockchain platform, and all online All votes are executed by smart contracts on the Chiliz blockchain.
In a sense, Chiliz’s model really brings out the economic value of blockchain tokens. Chiliz signs a club and issues corresponding fan tokens. Fans buy and hold tokens on the platform for reasons such as love and belief. Tokens corresponding to the club, the funds will flow into Chiliz and the corresponding club. The Chiliz platform has expanded the user base, the club has opened up the web 3 digital market and gained considerable income, and the fans have enriched their digital entertainment experience, enhancing and loving the club. Even the interaction between the stars. Of course, Chiliz also spent a lot of money to sign a contract and even bind the club. It is worth mentioning that in the summer of 2022, the famous football club Barcelona encountered a financial crisis. Sold its shares to Socios for a financial support of 100 million euros.
At present, users can purchase corresponding club or national team fan tokens on the Chiliz exchange, and to a certain extent, the trend of different club fan tokens is also related to the recent performance and exposure of the team. Unfortunately, it is currently most closely related to the World Cup. Among the national teams, only Argentina and Italy have issued fan tokens, and Italy missed the World Cup in Qatar for competitive reasons.
Of course, for some football fans, the logic of the ups and downs of the fan tokens may be somewhat different than expected. It is not directly considering the team's worldwide influence or the strength of the team lineup. Due to the market value of tokens The most direct is the buying and selling relationship from the market, so some teams have a stronger relationship with the exchange platform, and there may be a certain amount of capital support or trading advantages, which makes some less famous club fan tokens The trend may be better than expected.
In addition, Binance also has tokens that can participate, among which tokens based on the BSC chain include SANTOS, PORTO, and LAZIO. For users, the user base and ease of operation on the Binance Smart Chain will also become a point of concern in the market. Binance’s World Cup ambitions don’t stop there. On the eve of the World Cup, Binance announced that football superstar Cristiano Ronaldo (Cristiano Ronaldo) signed an exclusive multi-year non-fungible token (NFT) with cryptocurrency exchange Binance. A collaboration that brings football fans into the Web 3 ecosystem through a global NFT campaign. In the future, there will be more and more similar cooperations in the web 3 and sports circles.
Of course, there is a bigger market behind the World Cup, which is the gaming industry. Gambling is not new to the World Cup or even the sports industry, but the gaming industry based on blockchain encryption technology, based on the underlying logic of decentralization, has great potential for development.
At present, there are many decentralized gaming exchanges or prediction markets on various public chains. The decentralized gaming exchanges enable participants to trade with each other by matching opposing bets (ie peer-to-peer), which means that there is no such thing as betting The concept of a "bookmaker" as in sports betting. At the same time, based on the attributes of prediction, users can not only participate in various prediction betting behaviors for the next World Cup, not only who is the World Cup champion and a certain score, but also predict various future events such as the GDP of the United States this year The growth rate may also be the probability of Trump running for the next president.
For example, Polymarket, a decentralized trading platform built on Polygon, claims to use blockchain technology and the power of the free market to bet on users' predictions of future events, which is currently the highest liquidity and reference in the prediction market. of a platform. Betswap is a decentralized trading platform that focuses on sports betting. Based on the peer-to-peer mechanism of the blockchain, the platform allows users to become bettors or bettors and set their own odds, making event predictions more exciting and flexible. And this is something that traditional gaming platforms cannot do. Betswap also issued the platform’s governance token BSGG, which can be used for DAO governance, staking, and social gambling. At the same time, the platform regularly executes token repurchase and destruction to keep tokens in a deflationary state. Similarly, there are AverExchange, BetDexLab, etc., all of which are gaming platforms built on different public chains, and their operations and modes are similar, showing that the gaming industry is more serious about competition and involution under web 3.
With the blessing of blockchain encryption technology, this World Cup has shown a richer form than before. Fans, fans and even all ordinary people can participate in the interaction of the World Cup in their own way. For the World Cup, various ecological applications in the web 3 world are an excellent tool to demonstrate its charm and diversity as the world's number one sport; for the web 3 world, many people may have gained A key that opens the door to web 3.
This article does not constitute investment advice and respects originality. Please contact Marsdao if you have reproduced it.
