In the encrypted world, it is not new for project parties or holders to customize clothing based on NFT.
Odaily recently discovered a project called Encrypted#. As an NFT clothing customization brand, it can customize high-end fashion for NFT holders to meet their needs for more beautiful, formal and personalized clothing. It is reported that Encrypted # has recently completed a million-dollar financing, and the capital has not yet disclosed.
Encrypted # thinks that the main problem with current NFT clothing customization is that these clothing often lack design aesthetics, especially for some expensive blue-chip NFT holders, relatively homogeneous T-shirts and sweaters cannot meet their needs. Demand, the existing NFT custom clothing is not formal and beautiful enough.
Then why Encrypted # can solve the above problems? First of all, the team has top design capabilities, rich experience and industrial resources.
The founder, Kris Wan, is a fashion designer who studied at the world-renowned art school Istituto Marangoni and collaborated with the legendary mentor Adrien Yakimov Roberts to complete several series designs. As the only Chinese designer who participated in the international show unit of Graduate Fashion Week, and was invited by Paris Fashion Week to release new creations in the "China in Paris" Showroom. Invited by Masha Ma, a well-known Chinese fashion designer, to serve as the design director of Matttitude, a men's ready-to-wear brand.
The fashion brand #NOHASHTAG created by him has served artists including Hua Chenyu, Huang Minghao, Li Ronghao, Li Xian, Mao Buyi, Wang Junkai, Wang Yibo, Yang Chaoyue, Zhang Yixing, Zhou Shen, etc.
The team believes that the demand for fashion still exists in the Web3 era, and the new youth of Web3 need to use more personalized and beautiful fashion to express themselves and the spiritual culture of NFT.
Encrypted # also believes that NFT is not a consensus, but beauty is the consensus. Unlike community fans, most people outside of NFT holders don't necessarily think NFT is aesthetically pleasing, but fashion design can transcend this limitation. People may not like the style of NFT, but they may be moved by its surrounding fashion. Through design, NFT custom fashion can be made more beautiful, beyond the limitations of the community, and make NFT accessible to more people.
According to the Encrypted # team research, there is currently a lack of relevant competing products in the NFT fashion customization market, and the market is still in its early stages.
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Regarding the roadmap of the project, the Encrypted # plan is divided into three stages. Currently Encrypted # is in the first stage. The NFT custom fashion under this stage only displays NFT information. The number of users has exceeded 100. The next step is to recommend users , project cooperation, online celebrity dissemination, and community promotion methods continue to increase users.
When the number of early users exceeds 500, it will reach the second stage. At this time, NFT will be airdropped to early users, which represents the rights and interests of customized services. At the same time, fashion can also display real-time market information.
Odaily's [New Projects] column aims to help early Web3 projects gain market exposure opportunities. If you are also a Web3 entrepreneur, please follow the official Twitter @OdailyChina, private message [seeking reports], send your project introduction and contact information, we Will communicate with you as soon as possible.
Odaily's [New Projects] column aims to help early Web3 projects gain market exposure opportunities. If you are also a Web3 entrepreneur, please follow the official Twitter @OdailyChina, private message [seeking reports], send your project introduction and contact information, we Will communicate with you as soon as possible.
