Original Author: Breeze
Original Author: Breeze
Although the blockchain is an open system, barriers to entry are now becoming a new normal. Access-based gameplay represented by NFT PASS is being sought after, and there are two main reasons behind it:
One is that NFT projects require NFT PASS. NFT PASS connects the first-generation NFT and the later-generation NFT together. Taking BAYC as an example, gold shovels (BAYC) are used to dig silver shovels (MAYC), and gold and silver shovels (BAYC, MAYC) are used to dig the ground (Otherdeed), thus deriving sub-IPs, open stories, and even metaverse ecology. NFT PASS extends the popularity and life cycle of PFP.
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57 NFT PASS projects, source: Beep News
With the popularity of Moonbirds and 0xOG PASS, there are already a lot of NFT PASS projects on the market. They can be grouped into clubs, collaborations, alpha communities, tools, etc. Overall, the modes and functions of these projects overlap. The empowerment of NFT PASS for NFT is not obvious. In turn, the price of NFT PASS depends on the NFT IP itself.
What empowerment does NFT PASS provide?
NFT PASS can be understood as a membership card in the Web3 world, launched by major project parties. Users lock in some rights in advance by purchasing NFT PASS, such as becoming a member of a private Discord community, obtaining airdrops or casting whitelists for subsequent sub-projects, participating in cooperative projects at a lower cost, participating in online and offline activities, using some internal tools or function etc.
Beep News counted 57 NFT PASS projects and found that the benefits provided by NFT PASS have a high degree of overlap, basically limited to the above functional scenarios, without much innovation. Users participating in NFT PASS are mainly interested in mid-to-late airdrops, whitelists, and opportunities to discover and participate in early projects through the community.
For the project side, NFT PASS is a tool to sell expectations in advance, and it also promises future responsibilities to a certain extent, such as cooperating with other NFT projects, launching future generations of NFTs, developing metaverses, and so on. However, the current NFT PASS gameplay has no mandatory requirements for the project party to perform its duties. This is the biggest risk point for users.
NFT PASS can also help project parties lock in early participants and contributors. Taking BAYC as an example, users who purchase BAYC earlier will get more benefits. They will successively receive Mutation Potion, BAKC, $APE, and Otherdeed for Otherside airdrops. With the development of BAYC, despite the influx of new users, the "shares" of early participants, contributors, and long-term holders have not been diluted. On the contrary, they are the core participants and the biggest beneficiaries at each stage.
Therefore, NFT PASS's empowerment of NFT is mainly two points: first, connect the first generation and later generations of NFT, unlock narrative and gameplay; second, mark early participants, contributors, and long-term holders. On the whole, the empowerment of NFT PASS to NFT is not obvious, but NFT itself provides important price support for NFT PASS.
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NFT PASS from Adidas: Adidas Originals Into the Metaverse
5 kinds of NFT PASS
Type According to the different ways of initiation, NFT PASS can be divided into 5 types, namely club type, cooperation type, alpha community type, tool type, and others.
Representative club projects: BAYC, Proof Collective NFT, 0xOG Pass
Club-type NFT PASS has the highest overall quality and the best development. Moonbirds, the representative of this round of NFT PASS projects, belongs to the Proof Collective NFT department. And BAYC, which is committed to creating the club culture of "Boring Ape Yacht", is now the number one IP in the NFT field.
Club-type NFT PASS is often blessed with the reputation of the founding team, and the club's NFT positions are strong. Taking Proof Collective NFT as an example, the three founders are well-known figures in the fields of Web2 and Web3. One of the founders' podcast program PROOF has considerable influence in the NFT field, and has invited Beeple, YGG co-founder, Reddit co-founder, etc. to participate. PROOF also directly contributed to the birth of the Proof Collective club.
In terms of blue chip holdings, the Proof Collective Club holds 148 CryptoPunks, 817 BAYCs, 499 Meebits, 5288 Art Blocks, etc. The reputation of the founding team and the economic strength of the club are the biggest support for the price of NFT PASS. Currently, the floor prices of Proof Collective NFT and Moonbirds are 82.5 and 24.99 ETH respectively.
Proof Collective club positions and cooperation representative projects: Adidas Originals Into the Metaverse, CLONE X - X TAKASHI MURAKAMI
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RTFKT created virtual sneakers for a16z
Another example is Element, launched by Chinese contemporary artist Fang Lijun and emerging crypto art platform Outland. Element will serve as mintPass for Outland. In the form of cooperation between IP and platform, IP provides reputation and fan base, and platform provides supporting NFT facilities and services. The two parties are complementary.
And Adidas Originals Into the Metaverse is a strong alliance between IP and IP. This NFT PASS is jointly launched by Adidas' NFT series clothing Adidas Originals and BYAC, NFT comic Punks Comic, and NFT collector G-Money. Let us see how fashion brands enter NFT - create virtual clothing for NFT IP, virtual clothing and NFT images wearing virtual clothing can be used in metaverses such as The Sandbox. Holders can also receive physical distribution such as hooded sweaters, so as to obtain a dual experience of virtual and reality.
Alpha community representative project: Lasercat NFT
Alpha community-based NFT PASS is generated based on the investment community, and NFT PASS serves as a pass to enter the community. This type of PASS card often provides users with resources in the community, such as NFT chart charts, research reports, hall of fame, dashboard tools, etc., and emphasizes the way of working together.
Some alpha communities are both communities and incubators. Some of them will launch their own NFT projects, and NFT PASS holders can get airdrops or whitelists. More Alpha communities and incubators provide benefits to "members" by cooperating with other NFT projects.
The quality of Alpha community-based NFT PASS varies. Some PASS cards can provide high-value community information and benefits, while others have been exposed to some negative news.
Representative tools: Premint, Trait Sniper, Coniun Pass, Dtools Pass
At present, there has been a trend of tool websites packaging paid services into NFT PASS. Although for most users, some advanced data and query functions are not very attractive, some people believe that the NFT PASS of high-quality tool websites will become the basis for future airdrops, especially when NFT PASS has certain access threshold case.
Take the GURU Season Pass NFT launched by DexGuru as an example (although it is not a tool website, it can explain the problem better). Send a tip to DexGuru before February 1, 2022, or be a holder of LobsterDAO NFT, DEXT, UniWhales, Chartex, AstroTools tokens to get the NFT PASS. In this case, NFT PASS helps DexGuru flag users who meet certain requirements.
Other representative projects: Big Time, Invisible Friends, Magic Ticket, Ajin Youth Rebels
Other NFT PASS are mainly PASS cards launched by NFT projects, trading platforms, etc., and often have the function of "shovel".
In the case of Big Time, NFT PASS is used as an internal test pass, users can experience the game in advance, and get the dropped NFT through play to earn. Big Time is also a typical case of setting ratings for NFT PASS. The higher the level of NFT PASS, the higher the probability of the corresponding rights and interests being rewarded. Among the 57 NFT PASSes counted by Beep News, those designed to different levels mainly appear in other categories, tool categories, and alpha community NFT PASS.
epilogue
NFT PASS：Magic Ticket、Ajin Youth Rebels
epilogue
NFT PASS provides a new idea for the usage scenarios of NFT. Under this trend, more and more NFT PASS appeared. As mentioned above, there are 57 incomplete statistics by BEEBE NEWS. This track also received attention for a time.
NFT PASS helps NFT unlock new narratives and gameplay, and also allows early participants, contributors, and long-term holders to lock in their rights in advance. It is not easy for NFT projects to do a good job of NFT PASS, because what they will build is no longer just a PFP, but an open story, gameplay, and even metaverse. However, it is a very simple matter for the project to launch NFT PASS, which poses a risk to users.
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