Original Author: A Gongwanzai

Original source: Wall Ash AsHOnthEWaLL

Recently, there is a magical NFT project that is passing through the bear market in the encrypted world, which is very interesting, and that is Okay Bears.

Over the past few days, these 10,000 motley bears have taken over OpenSea, breaking all previous records for non-Ethereum NFT projects. And within 24 hours after the project went on sale, the second-hand transaction volume on OpenSea exceeded 187,500 SOLs, equivalent to $18.5 million. This is the largest series of NFTs ever traded in a 24-hour period by Solana. In fact, the project leads 24-hour transactions across the entire OpenSea site, including Ethereum. The initial selling price of the project was 1.5 soles ($147), and the current floor price of a bear is close to 254 soles ($14,478). It has to be said that Okay Bears made the Solana market proud, surprised the NFT market, and brought rare excitement to the more gloomy encryption market.

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project team:

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Project Blueprint:

1. Bear Market

Bear Market is the hub of Okay Bear's web2, web3 and IRL sales channels, with exclusive merchandise powered by some of the biggest brands in the world. The center is also partnering with the Magic Eden marketplace, which will allow holders to buy or sell Okay Bears, unlocking the value of their assets in the fastest possible way. It's also partnering with Shopify, one of the biggest names in the e-commerce industry, to offer exclusive merchandise to Okay Bears holders. In addition to these great products, it will also be setting up so-called "flash pop-up stores" in various cities around the world and at major tech and crypto conferences to reach more people.

2. Studio Workshop

This section is also where the seminars are held. Aims to inject corporate social responsibility (CSR) into the community by initiating public awareness and community engagement projects. It was also created to help the Okay Bears community run effective and high-impact branding campaigns on Twitter and other major social media platforms. Key responsibilities include building out-of-home advertising, including commercial video placements, subway and bus advertising, billboards, and unconventional but effective guerrilla marketing.

3. Studio Studio

The studio helped the Okay Bears community create the "Lo-Fi" album, which was released on Spotify. Lo-Fi is a style of music full of deliberate flaws and low-quality recordings, the exact opposite of perfect mainstream music. In the 1980s and 1990s, this was considered a more authentic and soulful music than the professional version. The studio also offers an immersive wallpaper art airdrop that helps the community express their individuality and short stories about each bear, giving the bears a deep personality.

4. The Park

"The Park" is another way Okay Bear calls its Discord channel, a space created purely to focus and strengthen the community. It is a space to minimize or completely eliminate conversations related to business and sales, a much-needed place for the community to relax and enjoy the company of like-minded people.

5. Gallery

The gallery showcases the entire collection of 10,000 OK Bears to wow the community and remember why they chose to be a part of it in the first place. It also featured Okay Bears fan art, providing a great opportunity for community members to showcase their artistic talents and love for the series. In addition to this, it also holds exhibitions in major cities around the world, conveying important messages about global issues through NFT art creations.

6. Boutique

The boutique makes high-quality physical merchandise, collectibles, accessories and prints for Okay Bear to amplify their popularity in the real world. Okay Bears holders got a first taste of the items as they received exclusive "Bear" branded items as a giveaway in recognition of their support. 3D crafts and concept art prints will also be available, but these items will only be available to NFT holders. But separate items are also made for non-holders so everyone can experience the good bear culture and be encouraged to be an active part of the community. As part of the branding campaign, Okay Bears will also partner with world-renowned lifestyle, fashion and sports brands to further expand its popularity.

7. Platform

The platform was created to deliver leadership and innovation among Okay Bears holders through keynotes, conferences and meetups. It showcases some of the biggest leadership icons across industries, especially in the NFT space, to reinforce the leadership of Bear holders. Its incubator will also invest in the "OKAY" brand with the greatest development potential.

However~Blueprint certainly has many bright spots, but for investors who are familiar with the gameplay of NFT projects, these methods are not so innovative, even in the NFT project of Ethereum, similar effects have already existed.

Why can Okay Bears soar into the sky and become a bull in bear's skin in the market? Gong Wan guessed that this is closely related to the time node of the general environment and the definition of the project itself.

On the one hand, the NFT market, which is dominated by Ethereum, is actually a red sea, filled with a large number of similar projects selling uninspiring pictures or similar utility, and the community building is also half-dead. On the other hand, market funds are sucked away by leading projects such as Boring Ape. Just a few weeks ago, Yuga Labs’ Monkeyland project was sold, and the gas fee alone absorbed more than 100 million Ether from the market, which made the market with its own liquidity problems even worse.

at the same time,

at the same time,On the official website of Okay Bears, the project side defines itself as follows: This is a cultural shift (Culture Shift).

An extraordinary brand built by ordinary people. They complain that in a bipolar world of winners and losers, heroes and villains, artists and builders, the middle ground has become barren. So here, they hope to jointly build a benign community that transcends the Internet and enters the real world. Through meaningful membership airdrops, outdoor events, exclusive live events, and collaborations with independent and world-renowned brands, the project aims to create a community-focused, globally recognized brand that is a force for good. They believe that as long as everyone bears together, everything will be fine.

There is a fact that everyone deliberately ignores in the NFT market, and that is "the bold who are exhausted, and the timid who are starved to death". When encountering a project, a bold and rich stud will make a lot of money in the end. However, those who are limited by funds or are not very gambling, will instead think about it, and in the end either miss the opportunity, or become a catcher or be cut off tragically.A series of project operation routines have exhausted many players.Good projects are getting more and more expensive, and it's not easy to grab the whitelist of new hot projects, so as Okay Bears said, the space left for the middle ground has been barren.Therefore, many players urgently need to find a new continent to open up a new world and culture, just as the poor who could not survive in Europe overcame difficulties and participated in the Crusades to dream of establishing a new kingdom in Jerusalem. This is called "shift", migration.

Moreover, people often hate bear markets, and it is best that bear markets never come. I don't know if it is out of superstition, but in the NFT Thousands of Avatars project, few people use the image of a bear, but a bunch of monkeys and cows. However, in the plummeting market this time, a project suddenly not only showed people the face of a bear, but also told everyone: It’s okay, the bear will be the bear. Bear together, then everything will be okay.This kind of psychological comfort and self-ridicule makes many people feel closer and more in line with their current sense of identity.Not to mention the community-focused products and utilities marketed by the team have largely given their backers a great sense of satisfaction and value.

Just when Gongwan was writing this article, an Ethereum NFT project called "Not Okay Bears" was officially launched for sale (the latest situation is that Opensea has delisted the project). Item also has 10,000 bear figures, with various random traits. They're the same image as Solana's Okay Bears, but facing just the opposite, ie the bears are facing left instead of right.

Many refer to this moment as Solana's "full circle" moment.Because until now, Solana has found obvious imitations of some top Ethereum projects, such as cypherpunk and chubby penguin. This is like the poor neighbor getting rich all of a sudden, but the rich neighbor is so sour. The offering price of the project was 0.02 ETH (approximately $41), and it was then sold on secondary markets such as OpenSea. Before being kicked out by Opensea, Not Okay Bears had a floor price of nearly 0.1 ether (about $200), five times its original cost. Okay Bears has yet to publicly comment on Not Okay Bears' launch, let alone whether it plans to do anything about the project. However, Opensea took the lead in taking the elimination behavior, and the Not Okay Bears project can still be traded on Looksrare. For staunch supporters of Ethereum, the original intention of launching such a project may be dissatisfaction with being robbed of the light of Ethereum by such a bear project.

For Solana supporters, however, it was certainly a day of celebration. Anatoly Yakovenko, co-founder of Solana, tweeted: "Wow! We did it!" On Twitter, fans of Ethereum and Solana were still enthusiastically Battle for two different chains going head-to-head, on and on.

end:

Finally, Gong Wan translated the manifesto of the Okay Bears project and dedicated it to everyone:

"Please bear with us

As long as you have a good heart, you can leave it untouched.

Progress requires patience, and our needs are the same.

So endure the ordeal, relax and unwind-

It's been one hell of a ride to build a good vibe and community!

City life is okay for me:

Work for tomorrow, we all agree.

Time to drink coffee, dance, roam freely,

Meet and chat in the park, or relax in a tree.

Carefree Living, Our Style Is Authentic

No rancor, no judgment, no complaints

Live for tonight, live for evening

Please bear with me, friend, and I will bear with you. "

It is very amazing that the translation of Bear in English can be bear or patience.For a long bear market, patience may be the best of the last. However, since everyone is enduring together, let’s be happy together~

Together, let's face the next bull market better!