Original author:0x137, Rhythm BlockBeats
Original author:
, Rhythm BlockBeats
In the past two days, my Twitter feed was suddenly swiped by slogans such as "#WeAreOkay" and "#WAGBO". ”NFT——Okay Bears.
This PFP project was launched on April 27, two days ago, on the Solana NFT market Magic Eden at a mint price of 1.5 SOL. After that, the transaction volume of the secondary market soared to 18.4 million US dollars within one day, which directly drove the transaction volume of the entire Solana ecosystem.
Okay Bear：It's okay to be okay
If you have no idea about this number, we can make a simple comparison. In one day on the 28th, the newly launched VeeFriends V2 had a trading volume of $13 million, Yuga Labs' Meebits had a trading volume of $12 million, and the high-profile new project Imaginary Ones had a trading volume of $10 million. This means that this "unknown" Solana project beat almost all Ethereum NFT projects in one day.
At the time of writing, the 24-hour trading volume of Okay Bears on Magic Eden has exceeded a record $35 million, and the floor price has soared to 100 SOL.
The Okay Bears series consists of 10,000 bears with different skin colors and different costumes. If you look closely, you will find that the Okay Bears and the boring apes have great similarities: bored eyes, a variety of skins It's exactly the same as the clothes and even the shape of the mouth. There is no doubt that this is a "monkey imitation disk" on Solana, but the boring ape is replaced with a "calm bear".
On the official website of the project, we can see such an introduction:
"In a polarized world of winners and losers, heroes and villains, artists and builders, the middle ground has long been deserted. But this land laid the foundation for Okay Bears Park, where you can make a plain people."
The temperament of Okay Bears immediately reminded me of a meme popular in Europe and America. In America's hottest variety show "Saturday Night Live", Pete Daivdson, known as "Decadent Scumbag", has a character called "Okay Chad". No matter what exaggerated situation he encounters, Chad's reply will always be flat "Okay~". As soon as this character was aired, it became a meme all over the Internet, and was finally picked up repeatedly by SNL to attract attention.
In Europe and the United States, people often like to use the word "Swag" to describe the cool temperament of African-American groups. People love monkeys for the same reason. Every monkey in BAYC shows a disdainful cynical temperament, very swag. Unlike other "monkey imitation discs", Okay Bears did not simply imitate the shape of BAYC, but captured the essence of its soul, but in Okay Bears, this temperament turned into a kind of "indifferent" plainness, and this This "doesn't matter" image is actually a very popular swag in European and American culture.
The Park
project blueprint
Workshop
The Okay Bear team replaced the traditional roadmap with a project blueprint, which is divided into 7 parts: The Park, Workshop, Gallery, Studio, Boutique, Bear Market and Platform. Build together.
The Park is the core of the Okay Bears community, which is the Discord channel of the project. It seems that only holders of the Okay Bear NFT can join this channel, which is not yet open. According to the team, they hope to create a good community atmosphere without OG and KOL on a global scale.
The Work Shop is used to expand the Okay Bears brand. The project will cooperate with some "grassroots communities" and global well-known brands to raise awareness of corporate social responsibility (CSR, Corporate Social Responsibility).
1. Online Community Events: Continue to shift culture through frequent brand outreach events orchestrated by the Okay Bears community on Twitter and other social platforms.
Gallery
2. Out-of-home marketing campaigns in the offline world: Promote the Okay Bears brand through out-of-home advertising in the physical world
3. One-to-One CSR Auction: A series of events to drive innovation of ideas and concepts within the Solana blockchain and its community.
Support artists in the NFT space, online and offline worlds.
1. Okay Bears Gallery: Showcasing the Okay Bears series of NFT collectibles.
Studio
2. Curated Fan Art Exhibition: OkayBears.com will curate the best Okay Bears fan art in all formats, with a focus on the artists and communities behind it.
3. IRL pop-up exhibitions: Hold pop-up art exhibitions in cities around the world, show the combination with hot topics through digital art installations, and bring the artworks of 1-1 NFT artists and other NFT communities to all over the world.
Here users access future collectibles, artwork, community Lo-Fi albums, and more.
1. Future NFT airdrops
Boutique
2. Community Lo-Fi Mix Album: The team will put together a community-produced Lo-Fi album and put it on Spotify for the world to enjoy.
3. Create Okay Bears Artwork and Stories: Regularly feature concept art wallpapers, as well as short stories about the Okay Bears.
Makes great IRL merch, prints, and collectibles.
1. Exclusive Merchandise: Create exclusive Okay Bears branded merchandise that showcases the project's "Okay Swag" to the world. All Okay Bears holders can pick up a free IRL welcome pack through the store.
Bear Market
2. Limited Edition Collectibles: Make concept art prints and 3D crafts. This portion will only be available to Okay Bears holders, with some general items available to non-holders to increase public brand awareness.
3. Fashion Brand Collaborations: Through collaborations with global fashion, lifestyle and sports brands, the team hopes to bring Okay Bears clothing and style into the mainstream.
Bear Market is an inauspicious name, but it's a well-established ecosystem of web3, web2, and IRL sales channels built just for Okay Bears holders.
1.Bear Market Magic Eden: This is an NFT market established in cooperation with Solana's largest market, Magic Eden.
2. Token-gated e-commerce shopping: Help Okay Bears holders access exclusive merchandise by integrating Web 3 and Shopify e-commerce platforms.
3. IRL Okay Bears Pop-Up Stores: Bring holders together for an unforgettable brand experience through pop-up stores in cities around the world and leading-edge encryption and virtual reality technology.
team member
There are 12 members in the Okay Bears core team, responsible for areas such as art design, software development and game production.
KAIS, Lianchuang
With a tertiary degree in graphic design, art history and branding, Kais brings his strategic experience to Okay Bears, having created brand identities for globally recognized corporations and projects including UNICEF, Green Peace, Ford, Dell and more .
SUBY, Lianchuang
Suby is a former engineer and now an emerging KOL developing and nurturing the Web3 community. Suby brings experience working at a strategic design consultancy that advised many high-profile international teams on NFT collections.
RIO, digital artist
Rio brings a wealth of experience working on popular game projects such as Runeterra, SMITE, and Clash of Clans, as well as a wealth of filmmaking experience.
GG, game designer
GG is an experienced game developer backed by a Masters in Games and Interactive Media, and a very competent 3D character artist with extensive experience in multiple NFT communities and projects. This has to make people think, is Okay Bears going to release games after that?
"Hot Money" infected with "Monkey Fever"
In fact, after BAYC's Apecoin airdrop, we can clearly feel that NFT and even the entire encryption market have been infected with a "monkey fever". Whether it’s Mutant Monkey, Meetbits, Monkeyland, or BendDAO, anything related to Boring Ape can be popular for a while, while other projects are dead, and “high-quality monkey imitation disks” like Okay Bears are no exception.
