The epidemic in early 2020 almost brought the global economy to a standstill. Today, in just two years, people’s lives have undergone earth-shaking changes. Offline activities are greatly restricted. People are gradually getting used to staying at home online. Working in the office, using community shopping to buy food online, and using online games with friends to replace daily social behaviors, traditional production and living behaviors are being squeezed online.

"Online business" has been a blessing in disguise. Stimulated by the sharp increase in online demand, a large number of new business forms related to it have emerged, such as community shopping, such as P2E earning games.

Here I have to mention, Axie Infinity, a popular chain game in the second half of this year. In fact, this game has been in operation for two years before it entered the public eye, so why is it at this point in time, why is this project bringing the original simple and chaotic chain game out of the circle? There is a very real problem behind it.

The new crown epidemic has caused mass unemployment worldwide, especially in the Asia-Pacific region, according to a report released by the International Labor Organization in 2020.The new crown epidemic has caused about 81 million people to lose their jobs, and the income level has dropped by 10%, which is equivalent to a loss of 3% of the region's gross domestic product, which will directly lead to an increase in the poverty level in the region. People have to look for more sources of income, and Axie and its Wanzhuan have officially entered the track of rapid growth.

The documentary "Play to Earn" launched in May 2020 showed us how the unemployed people in the Philippine slums used a game to improve their lives during the epidemic. Elderly couples, mothers with children, and recent college graduates. The average monthly income from chain games is more than 300 US dollars, which is already higher than the local average income.

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Post-P2E is coming, the market needs a more sustainable "X" 2E

However, chain games with P2E as the core can only be said to have accomplished their historical mission excellently, that is, to enable people to feel and accept an encrypted business model like this. As a business model, it has certain limitations. Nowadays, more and more people are skeptical about the sustainability of P2E blockchain games.

In fact, P2E chain games are still not out of the category of capital games. People essentially want to make money, and then set up a game shell based on this. This model lacks the support of just-needed scenarios. Growth) liquidity injection, its returns will be greatly diminished in the later period. andThe entertainment of the game and the efficiency of income are always two opposite goals. Therefore, the P2E chain game is likely to die suddenly after the income plummets in the later stage. Even if it can survive, the ceiling of its development is very obvious .

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S2E: The new format of ShopNEXT

For example, the e-commerce industry has gained a lot from the epidemic this year. ShopNEXT, a Vietnamese encrypted e-commerce platform that belongs to the same birthplace as Axie, has created a brand new Crypto business, Shop to Earn, that is, users can get Crypto including BTC, USDT, BNB, and ETH for their purchases on the ShopNEXT platform. Cash back.

From the perspective of market size and business model, S2E has stronger activity and sustainability.

First of all, according to the "2021 Southeast Asia Digital Economy Report" jointly released by Google, Temasek and Bain & Company, the digital economy in Southeast Asia has achieved contrarian growth under the new crown pneumonia epidemic, and the number of Internet users and the scale of the digital economy have continued to expand. The digital economy market in Southeast Asia will reach US$174 billion in 2021, and is expected to exceed US$360 billion in 2025, and may even reach US$700 billion to US$1 trillion by 2030. Total digital payment transactions will grow from $620 billion in 2020 to $707 billion in 2021 and $1.17 trillion in 2025.

ShopNEXT is facing a huge market of trillions of dollars, and more importantly, it is still a business scenario with rigid demand. Even if the subsequent epidemic slows down, online digital consumption is still a long-term habit of consumers.

From the perspective of business model, the parent company of ShopNEXT is Vietnam’s largest leading e-commerce diversion and cashback platform, Shopiness, which has more than 600 brand marketing resources, including Shopee, Lazada, Amazon, Apple, Adidas, etc. It has a mature business model, revenue cycle and business ecology.

For the B-side, ShopNEXT provides sales diversion and marketing display services to all merchants on the platform. Merchants pay a certain sales commission to ShopNEXT as one of the continuous sources of the platform. At the same time, merchants can provide users with Corresponding price discounts further attract users to enter. For users, they can choose the products they want to place an order on the platform, and while getting discounted prices, they can also get Crypto cashback from the platform. This cashback comes from the sales commission that the platform gets from merchants.In this way, merchants obtain sales revenue, users obtain platform revenue share and price concessions, and the platform also earns basic income from it. These three forms a positive three-win cycle, and this cycle will continue and gradually grow along with the rigid demand scene such as shopping.

According to its official roadmap, ShopNEXT will also support the cashback behavior of Crypto consumption in offline and O2O scenarios. This is a huge temptation for the Southeast Asian market, which has been severely hit by tourism and offline industries. Merchants and users may use such platforms to obtain more income.

It is worth mentioning that ShopNEXT deployed on BSC has received support from Binance. Binance Pay, a subsidiary of Binance, will provide ShopNEXT users with contactless, borderless and secure user-to-user cryptocurrency payment services. With the help of Binance Pay technology, users can send cryptocurrency to friends for free in real time, and use cryptocurrency to send Binance Pay Pay with partner merchants, and use Binance P2P to exchange fiat currencies. At the same time, with the help of Binance's huge user base, ShopNEXT can also acquire a large number of users from it.

So far, Shopiness, the parent company of ShopNEXT, has more than 700,000 registered users, 100,000 MAU, and more than 1,000,000 transfers per month. With the blessing of the Crypto business scene, this number may still show explosive growth, and its success is only a matter of time. After all, since the birth of blockchain technology, the concept of Crypto e-commerce has been put on the agenda, and there are also Successful cases such as StormX and Lolli. However, ShopNEXT, which is built on the basis of just-needed e-commerce scenarios, is already a successful experimenter in the post-P2E era.