As of December 7, 2021, there have been more than 7,900 trademark registration applications related to "Yuan Universe" in China, and more than 99% of them will be filed within 2021. According to the review process cycle of about 4 months for relevant trademark registration applications in China, if these trademarks are in different categories and do not constitute similarities, then by next April at the latest, there may be nearly 8,000 Metaverse-related trademarks waiting for approval across the country. A large number of companies have already poured into the "Metaverse" field, and there are still a large number of latecomers on the way to join the "Metaverse" field.
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Virtual Idol and Peripherals
There are two previous articles that introduced "Liu Yexi". I believe everyone is no stranger to the concept of "virtual idol". With the rapid development of holographic technology in recent years, virtual idols have evolved from 2D to three-dimensional, from Hatsune Miku to The virtual singer represented by AYAYI, the super-realistic digital person AYAYI, the national style virtual idol Lingling, the super-realistic digital girl Reddi and other virtual people have successively settled in Xiaohongshu. At present, they are already bloggers with more than 10,000 fans, and have cooperated with Guerlain and Givenchy. , Li Ning, Glory of Kings, etc. reached cooperation.
In addition, there are virtual girl groups like Lehua's A-soul and South Korea's eternity; virtual anchors like Nanako; and virtual spokespersons like Huaxizi. This generation of virtual people has made new breakthroughs in technology and culture. In addition to holographic technology, the technology supporting virtual idols cannot be separated from AR (virtual reality), VR (augmented reality), and MR (mixed reality). , to the 2.5-dimensional dimension.
The data shows that the core market size of China's virtual idols in 2020 is 3.46 billion yuan, and it is expected to be 6.22 billion yuan in 2021; At this stage, virtual idols need to invest more in the development stage than real idols. Once good results are not received in the communication process, it is very likely that the production content cannot be realized after investing funds. The entry threshold higher.
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digital twin
The digital twin concept in parallel with the Metaverse is to rebuild a "digital twin" 1:1 in the virtual world for physical entities. Tencent Cloud proposed CityBase to reflect the digital twin of the city scale. That is what we call the digital nature of the "Metaverse".
In order to solve the problem of being unable to determine the specific cause of the failure, General Electric Company (GE) launched the world's first cloud service platform Predix specially designed for industrial data analysis and development. The platform can connect industrial equipment, obtain equipment life cycle data, and combine equipment mechanism models with data mining analysis to provide real-time service support. GE has also introduced digital twin technology in the field of aero engines. Starting from the conceptual design stage to establish digital twins of aero-engines can make it easier to link the design process and structural models with operating data. Digital twins can help optimize designs and shorten the design cycle.
Data, artificial intelligence and digital twin technologies are widely used in large quantities, driving the rise of a new generation of business and intelligent world. Leading companies are building intelligent digital twins that span all elements of the organization, and are committed to creating a digital mirror model that is consistent with the entire life cycle of factories, supply chains, and products in the real world through the combined application of this technology.
Social platforms
Social platforms
In August 2021, Roblox announced that it has acquired the chat platform Guilded, in order to strengthen the social infrastructure construction of the current platform and enhance users' social experience in the "Metaverse". Bytedance quickly proposed the "social metaverse" project Pixsoul, trying to create an immersive virtual social platform.
At the beginning of this year, Soul proposed to "build a social metaverse linked by Soul for the new generation of young people". The reason why it can be the first to explore is that it refuses to socialize with acquaintances and establishes a virtual image; it has a wide and unlimited community; it has scene-based sub-functions, and voice group chat, werewolf killing, and video matching have created interactive topics for users.
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immersive content
Topics around the "Metaverse" are constantly emerging. In addition to environmental scenes, the construction of a huge world also requires self-growing and expanding stories, backgrounds, and cultures to achieve immersive effects. When the technical conditions are mature, VR/AR can be used to and other technologies to carry out new scene applications and consumption, giving consumers a better consumption experience.
In recent years, with the transformation of novel IP into film and television, more and more companies are looking for high-quality literary works, with a view to transforming them into film and television works and gaining stable income in the market. However, in the face of the lack of certainty in the film and television of literary works, the "explosive formula" woven by traffic stars + IP has frequently failed, and the increasingly complex market environment has given more direct problems to the content front-end.
digital assets
digital assets
Blockchain technology provides a decentralized clearing and settlement platform and value transfer mechanism. Guarantee the value attribution and circulation of the metaverse, thereby ensuring the stability and efficiency of the economic system, and the transparent and deterministic execution of the rules. NFT, which bears the brunt of digital assets, does its part. Because of its own digital scarcity, it was first applied to collections, artworks, and game scenes, and this feature has been maintained to this day.
According to Statista data, in 2018, NFT sales experienced a short-term boom, and then entered the bottom of the bubble in 2019. The market picked up slightly in 2020, and the NFT market once again appeared hot in 2021. In this process, the proportion of metaverse, artwork and game scenes in the total sales of NFT has continued to increase: NFT provides artists with income from sales or auctions, and also provides gamers with exclusive personalized assets in the game (skins, avatar or clothing, etc.).
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XR extended reality
The immersion of the metaverse makes XR (VR/AR/MR) the first entry. In 2016, VR/AR devices began to emerge in large numbers. Google, Facebook, and Microsoft have successively entered the VR/AR field, and many major manufacturers such as Sony, Samsung, and HTC have also launched related hardware products. At the same time, major VR offline experience stores are also competing to open. Upstream and downstream of the industry, B-end and C-end user markets are developed at the same time. 2016 is not only the battle between PC and mobile, but also a year of explosive growth in the first year of VR.
Overall, the VR/AR industry has now stepped out of the trough of the bubble burst and is now in a period of steady recovery. When the performance or effect of VR/AR new technology can finally meet the needs of consumers, it will enter the stage of substantial popularization and production.
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Independent world view game
Gaming is generally believed to be the most likely starting field for the Metaverse. At least Zuckerberg started this. As a virtual world built by people based on the simulation, extension, and unconstrained imagination of reality, the game is similar to the metaverse, making the game the most likely track to build the prototype of the metaverse . Limited by technological development, there is still a big gap between the game and the mature form of the Metaverse.
The most typical example is Roblox, an online game creation platform. In March 2021, Roblox will be listed on the New York Stock Exchange. Since Roblox wrote the metaverse into its prospectus for the first time, it is also known as "the first stock in the metaverse". Roblox's model can already see the prototype of the metaverse. Affected by policies, version numbers and other factors, the game industry has suffered one after another, and the Metaverse has become the straw to pull it out of the quagmire.
In January 2021, Hyperparameter Technology, an AI game company dedicated to building a highly intelligent virtual world, received a US$30 million A+ round of financing led by Wuyuan Capital and followed by Gaorong Capital; in March 2021, the game platform MetaApp acquired The $100 million Series C round of financing led by SIG Haina Asia Capital, followed by founding partners CCV and Cloud Nine Capital; in May 2021, rct AI, an AI-based entertainment interactive technology company, announced that it has received A2 funding led by Galaxy Interactive round of financing; in June 2021, the blockchain game platform Rangers Protocol received US$63 million in financing from Pantera Capital.
It is mentioned in "Avalanche": "As long as you put on headphones and eyepieces and find a terminal, you can enter another three-dimensional reality simulated by a computer through a connection. Everyone can have their own in this virtual space parallel to the real world. Clone." The core purpose of creating the metaverse is to realize the functions of the real world through the virtual world.
The development of the metaverse is divided into two stages, namely, the first stage of the metaverse empowering social interaction + entertainment, the mainstream form of the 3D virtual world is games, immersive content experience + virtual social interaction and the second stage of the metaverse as the full reality Internet, empowering life + industry/industry: changing the way people live, work, and connect; improving efficiency and reducing costs; digitizing the economic system. And the industries that can be developed generally come from this.
