"Money is brought by strong winds. If you feel tired of earning money, then you have a problem." I don't know if there is a phenomenon of strong winds blowing money in other industries, but here in the blockchain, strong winds can indeed blow a lot.

Airdrop is a common behavior in the encrypted world. Many projects will prosper and build their ecology by issuing free tokens to early users, developers, builders and other multi-party ecological participants. I still remember the airdrop of Uniswap, the world's largest decentralized trading platform, last year, which made the industry feel like a new year. According to the price at that time, it was also the level of an iPhone per capita.

This year's carnival comes from a project called ENS.

This is an OG project in the industry for many years, the Ethereum domain name, since the NFT avatar can make sense in the story of the Metaverse, then in the Ethereum network that is closest to the real Metaverse, the domain name is also a representative of identity and has its own value.

And the wealth effect caused by this OG airdrop is really amazing.

There was a news in the community: a builder of the Chinese community was successfully selected as an ENS contributor and received 46,000 contributor airdrops. The user is quite young, currently studying in university, and has not invested a large amount of capital in the crypto market for investment, but achieved financial freedom by "accidentally" through community building, which aroused the envy of many investors.

Based on the current price, the price of one ENS is about $60, and the airdrop of 46,000 ENS is about $2.78 million.

As long as you have registered the ENS domain name before, you can get airdrop qualifications, and other people involved in ecological construction, such as communities and contributors, can get more considerable airdrops. This airdrop covered 138,000 addresses, which is another big carnival.

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ENS: Domain Name System in the Web3 Era

In the Web2 era, we usually manually enter the domain name when accessing web services. This habit has been ingrained for so long that we almost forget this: the service domain name has not appeared since the birth of the Internet.

In the prehistoric era of the Internet, communication between devices still relied on IP addresses. That four-segment, three-digit number combination is still occasionally used by ordinary users, such as 192.168 when you set up a router. 1.1.

Every website needs to manually remember its corresponding IP address, which is almost impossible for users, and the emergence of DNS service solves this problem. The DNS service binds domain names and ip addresses, allowing users to access a specific ip address through a letter combination that is easier to remember.

And when we enter the decentralized blockchain world, this function becomes even more important. A 12-digit IP address is already inconvenient, but what about a 42-digit combination of numbers and letters?

Recall the scene where you need to enter the wallet address. Every time you confirm the address, check up to 42 characters one by one. If you enter the wrong one, you will face asset loss. In contrast, in the Web2 era, whether it is a website, an email address, or an account name, most of the conventional Internet products we come into contact with only need a user-definable combination of letters and numbers to accurately and conveniently find the desired address.

Although the concept of decentralization is very fascinating, in terms of user experience, Web3 is still far inferior to the basic services of the Web2 era. The birth of the ENS domain name has improved this problem to a certain extent, providing services similar to DNS for the encrypted world.

After using the ENS domain name, the user can resolve the custom example.eth to the corresponding Ethereum address, and transferring money to the .eth address is equivalent to transferring money to the 42-digit Ethereum address. On platforms or tools that support ENS, such as OpenSea and on-chain browsers, user addresses will also be directly displayed as .eth addresses.

(Many celebrities in the encryption industry, including V God, have set their .eth addresses as Twitter names)

ENS provides an easier-to-use address and identity system for the encrypted world. A large number of crypto celebrities bind their wallet addresses as .eth addresses.

At the end of August this year, ENS officially announced that it will fully integrate the DNS domain name space (DNS Namespace) on Ethereum, allowing users to associate any ".com" domain name with an Ethereum address. The ENS service now supports most traditional domain names such as .com, .org, .io, etc. Previously, only the .eth domain name could be correctly resolved in on-chain transfers, but this restriction is no longer present. The ENS domain name trend has even spread outside the circle. In August this year, the beer brand Budweiser purchased "beer.eth" at a price of 30 ETH.

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Airdrop financial freedom, participation in the community will eventually pay off

The description of airdrops leading to financial freedom may be a bit exaggerated, but among the users receiving ENS airdrops, the amount of airdrops received by individual addresses is amazing.

Currently, the ENS price is around $60. Calculated at this price, how much assets does the user who receives the most airdrops get? After checking all the airdrop receiving addresses, we found a few addresses that received the most airdrops.

Data on the chain shows that a total of 6 addresses have received more than 100,000 ENS airdrops.

Among them, a contract address whose first four digits are "0xd7" may be the biggest winner of this airdrop. It received 1 million ENS, or about $60 million.

“0x3a” ranked second in the number of airdrops received this time, and it received 294,000 ENS, which is about 17.64 million US dollars. beccaliebert.eth received 170,000 ENS, which is the third most airdropped address, or about $10.2 million. "0xfe" received 165,000 ENS, ranking fourth in the number of claims, which is about 7.9 million US dollars.

And like the college students mentioned at the beginning of this article, there are "only" 46,296.3 airdrops from contributors, and 46 addresses have completed the collection so far.

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A fairer airdrop scheme has caused domain name merchants to lose tens of millions of dollars

Domain name hype has been born as early as the Internet era, and there are naturally domain name merchants in the decentralized domain name service. The number of ENS domain names held by domain name merchants is extremely large. Etherscan data shows that there are already 20 wallet addresses holding more than 1,000 domain names.

The ENS airdrop adopts a fairer calculation mechanism: independent addresses are used as the basis for accounting, and holding multiple domain names does not increase the number of claims. This means that an address holding more ENS domain names will not allow you to receive more airdrops. Although this distribution method is less friendly to large users, it is relatively fairer. This plan also avoids to the greatest extent the previous airdrop activities where the Wool Party’s machine swipes data such as trading volume and holdings to lead the airdrop in batches.

Domain name merchants usually hoard a large number of domain names in the same address, which also makes them miss airdrops several times, dozens of times, and hundreds of times.

Dune Analytics data shows that 403,000 ENS domain names have been created so far, but only 152,000 unique addresses hold domain names. This also means that there are a large number of addresses holding multiple domain names at the same time.

The ENS domain names held by the top 4 addresses alone account for more than half of the total ENS domain names. Taking the address ending in "28e2" as an example, it holds up to 40,798 ENS domain names, which is the largest holding address of ENS ERC721 token, accounting for 29.1% of all ENS.

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The token of the leading project is launched, and the value of the track is tested by the market

There are more than 137,000 eligible addresses for this airdrop, and the scale of this airdrop is gratifying. Just two short months ago, the large-scale airdrop of dYdX once ignited the enthusiasm of the market, and the number of users eligible to receive the dYdX airdrop was "only" 36,000, which is less than one-third of this airdrop .

Through a set of official data, we can have a clearer understanding of the airdrop amount: the total amount of ENS airdropped to users is 25 million, and the average amount that each address can receive is 180. However, independent addresses that meet various conditions and have reached the upper limit of registration time can receive up to 1179 coins.

The airdrop is still open for claim, and the feast is still going on. The price of ENS has also become the next issue that people pay attention to. The price of ENS has been rising from about $30 when the liquidity pool was created, and is currently hovering around $60.

Data from Dune Analytics shows that 55,000 addresses have completed the airdrop claim, with a total of 11 million received, and 56% of the ENS are still not claimed. It is still uncertain whether these ENS will hit the market after being claimed.

As a concept that is not new, the decentralized domain name track has returned to the center of the market. After years of development and construction, the value of the ENS domain name has finally ushered in the test of the market. After the short-term hype at the beginning of the release, where the ENS market value will stabilize may determine the market potential of the entire track.