Making JPG into NFT has become a phenomenon.
You can download these images to your computer, use them as your profile picture on Twitter, or share them on Facebook or Instagram, or you can easily find them online.
Even if anyone can easily steal these NFT images, it still can't stop the enthusiasm of enthusiasts. Recently, a buyer paid a sky-high price of $69.3 million for an NFT.
If you think this is a convoluted investment strategy, then welcome to the crazy and wacky world of NFTs.
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What is the reason for the existence of this wonderful species of NFT?
The full name of NFT is "non-homogeneous token", which is a unique asset created through blockchain technology.
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NFT figures and accessories from Burberry
Of course, you can also find other articles introducing the history of NFT,like this. Can you figure out why they have such strange names and how they came to be.
But none of those articles will give you a real understanding of Pringles, Superplastic, Campbell's, Taco Bell, Dolce & Gabbana, Dole, Proctor & Gamble, and Anheuser-Bush, etc.secondary title。
The Potential Promise of Using NFTs for Brand Marketing
NFTs are exciting, and companies are rapidly adopting them. If you're a marketer, someone in your company may soon be asking you to test out NFTs.
That's why you should read this article.
Coca-Cola recently sold consumers a set of NFTs featuring prints of Norman Rockwell for $400. Coca-Cola recently made $575,000 for selling 4 NFTs. These NFTs include a digital animation of a Coca-Cola cooler, and a spacesuit-style jacket that your digital avatar can wear in Decentraland, a virtual reality platform.
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Coca-Cola NFT works
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challenges and problems
I don't like to drink Coke, but I really like the way Coca-Cola uses NFT to create a new relationship between consumers and brands.
Not all branded NFTs will be successful, and in fact, most will fail in the next few years. Therefore, marketers should learn how to adapt and take advantage of new things and understand the communities behind them.
So far, some projects have underperformed. Real estate developer Mohamed Hadid's recent real estate project includes an NFT financial product consisting of digital records of assets. As of September 2021, his real estate prices have halved...
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Advice to brands that issue NFT
As these examples show, one of the biggest risks branded NFTs can face is that people don't engage with them. Brands should establish an emotional connection with non-encrypted customers and use the enthusiasm of the encrypted community to create momentum for the issuance of NFT.
This leads to the second key point. An NFT is not just a product you sell, but more of a partnership between a brand and customers. As Coca-Cola has already done, businesses should view the launch of NFTs as a way to create emotional connections rather than commercial profits. In other words, the prerequisite for a successful NFT is to make customers excited.
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Coca-Cola NFT works
Therefore, the third key point is that for a brand's NFT product to be successful, it should dispel consumers' doubts and demonstrate its sincerity. Some companies do this by donating profits from NFTs. For example, Coca-Cola donated NFT proceeds to Special Olympics International. Pringles also said it would pass on profits from CryptoCrisp NFTs to artists working with the company.
We have reason to believe that by 2025, NFTs will become a regular part of corporate marketing tools. The above three suggestions can help the brand’s NFT project succeed.
