How SocialFi Will Restructure the Creator Ecosystem|Snap Finger Institute Weekly #13
响指研究所
2021-10-12 08:24
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By introducing a finer-grained incentive model, the community platform allows creators to better earn benefits or realize their influence. Will the community platform become a new social network? What is the subdivision track like? What is the logic of p

09/25-10/08 Issue 13

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No.1 Tuyere track - SocialFi social platform

In September, the social blockchain DeSo completed a financing of up to US$200 million with participation from a16z and Sequoia. This week, it announced the launch of a US$50 million decentralized social ecological fund to support early blockchain social media projects. At the end of September, Roll, another community token platform, also announced the completion of a $10 million Series A round of financing. By introducing a finer-grained incentive model, the community platform allows creators to better earn benefits or realize their influence. Will the community platform become a new social network? What is the subdivision track like? What is the logic of platform appreciation?

1. Personal tokens. Individual tokens appreciate in value as individual creators develop, allowing early investors to reap high returns.

Typical project:

  • DeSo’s Creator Token

    Under the default system of DeSo, each user has its creator token, and the price will rise according to the user's purchase and fall with the sale. Creator tokens need to be purchased through DeSo's native token DESO, and the total supply of DESO tokens is approximately 10.8 million.

  • Roll's Personal Token

    Roll is one of the established social token issuance platforms. Content creators can create ERC-20 tokens on Roll, that is, personal social tokens issued by authors. The supply is 10 million, of which 2 million are directly issued to content creators, and 1.2 million belong to the Roll platform , and the rest will be unlocked linearly every month for three years. At the same time, ROLL also provides a storage and trading platform.

  • Rally’s Creator Token

    RALLY is one of the early well-known social token issuance platforms. Its characteristic is that its native governance token RLY can be combined with the creator’s social token and minted into new personal tokens. The conversion of personal tokens must pass $ rly. The platform covers the entire process of issuance, channels, deposits, and transactions. Rally adopts Layer2 solutions to optimize mechanisms such as instant transactions. Token holders have management rights over Rally Network.

  • $RAC: Personal token issued by Grammy-winning artist OurZora.

  • Token Appreciation Logic:

  • Access to early fan groups.

  • Discounts/Limited Entry Events, Merchandise, NFTs.

  • community identity.

  • Potential financial rewards for supporting early creators.

  • 2. Community tokens. Community is broader than individual achievement, so the potential for growth is even greater.

    Typical project:

  • Whale: A community (soon to be a DAO) backed by a combination of NFTs.

    $Whale is a well-known personal token issued by individual buyers WhaleShark based on the Roll platform. WHALE tokens are indirectly supported by WhaleShark's NFT assets. These assets are stored in addresses called "Vaults", which are mainly managed by WhaleShark.

  • PSG Fan Tokens: Tokens issued by Paris Saint-Germain in Chiliz Fan. In 2018, the Paris Saint-Germain Club cooperated with Chiliz's social mobile app Socios to use fan tokens to connect clubs and fans

    In August, Paris Saint-Germain's transfer fee for Lionel Messi included $PSG fan tokens.

  • Token Appreciation Logic:

  • All personal token rights on the platform.

  • DAO governance rights, influencing niche communities.

  • Proceeds from the rental of assets or services provided by the community.

  • 3. Social platform tokens. Social token platforms capture value by charging fees or issuing platform tokens.

    Typical Tokens:

  • $Rally: The Rally network governance token that supports all creator tokens.

  • $CHZ: Socios platform token. Earn transaction fees and issue new fan tokens while burning CHZ.

  • $FYZ: Token of the Fyooz marketplace to buy and sell all Star personal tokens.

  • Token Appreciation Logic:

  • Governance capabilities of social platforms.

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    No.2 Trend Outlook

    After reading the long article "Encryption Trends and Hotspots in the Fourth Quarter" in the body of the list

    Before looking at Ansem's outlook for the fourth quarter of the encryption market, we can briefly review the market hotspots of the previous three quarters:

  • The main theme of February: BSC ecological explosion. BNB soared from USD 130 on February 15 to a maximum of USD 348 within 3 days, an increase of 170%, and its market value rose to the third place. The rise of BNB is related to 3 reasons: Coinbase is expected to be listed, and Binance Smart Chain has become a climate to undertake the spillover value brought about by the congestion of Ethereum.

  • The main theme of June: the Polygon ecology broke out, and the market value exceeded 10 billion.

  • The main theme of July: The concept of GameFi is hot, and the transaction volume and number of users of Axie Infinity have skyrocketed. Its total revenue in the third quarter was US$781.6 million, a 48-fold increase from the second quarter. In addition, the trading volume of NFT collectibles increased significantly in July, and the monthly trading volume of Opensea hit a record high of 3 billion US dollars, a 10-fold increase from June.

  • The main theme of August: Solana ecological explosion. SOL rose from $45 on August 15 to $210 on September 9.

  • The main theme of September: L1 and L2 locked positions continued to grow, and L1 launched ecological incentive plans one after another.

  • What about the fourth quarter? Author Ansem gives perspective and logic.

    01 About L1 Competitors

  • Market leaders in L1: Solana / Avalanche / Terra / Fantom / Harmony.

  • Developer activity/user activity/total lockup (TVL) on the L1 network will continue to trend upwards, and long-term expectations need to be reassessed if the trend stops.

  • AVAX is the strongest Ethereum competitor based on the Ethereum Virtual Machine (EVM).

  • 02 About the background of each L1 resource

    Each L1 public chain has its own early investors and powerful founders, and we will continue to see new capital and new super-capable developers entering the encryption field in the next few years, and they are committed to building their own ecology system:

  • With the lasting influence of FTX / SBF / Alameda, Solana may become the best choice after ETH.

  • There is Emin + 3AC behind AVAX.

  • Behind Terra Luna is Do Kwon + Novo, and Jump Capital stated that it has been participating in the governance of LUNA.

  • Fantom received a crazy call from Andre Cronje, who joined Fantom in September 2018 as a technical consultant and is currently a DeFi architect.

  • 03 Expectations and prospects for the development of mainstream assets

  • With the approval of ETF, BTC has a potential catalyst, and its value proposition has been verified by various types of institutional participants at this time. The institutions currently involved in investing in BTC are trying to accumulate BTC for a long time, and we will usher in a slow rise. Rather than going parabolic like 2017, it's in the institutions' best interest.

  • Ethereum has implemented the EIP-1559 proposal upgrade, and its next major catalyst is the merger of the mainnet and the beacon chain and the shift to proof of stake. The plan for the (PoS) consensus mechanism is delayed until the second quarter of 2022, but it is becoming clearer Surprisingly, ETH is the main currency of Web3. Although it faces competition from other L1s, it is not a zero-sum game, but the growth of the overall user group.

  • Other L1s do have more upside, but because they have smaller plates and are less battle-tested, they need to take more risk to get more rewards.

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  • #bitcoin

    source:

    https://www.chainnews.com/articles/689141263578.htm

    No.1 Market Data

    #bitcoin

  • #Ethereum

  • #Ethereum

  • CryptoCompare Digital Asset Management Report (September) shows that the asset management scale of Bitcoin funds fell by 7.8% month-on-month to US$35.1 billion (accounting for 67.9% of the total scale), and the asset management scale of Ethereum funds reached the highest in history, accounting for 25.9%.

  • #ETF#fund

  • ETF issuer Volt Equity's crypto industry ETF has been approved by the SEC and will be listed on the New York Stock Exchange. The ETF will invest 80% of the fund's holdings in companies whose assets are primarily bitcoin or that derive most of their income from bitcoin.

    According to fund founder Tad Park, the Volt fund will consist of shares in about 30 companies, including Tesla, Square, Coinbase and PayPal, and has decided to include bitcoin mining companies such as Twitter and Marathon in the corporate pool.

  • On October 2, the SEC postponed the approval date for the four BTC ETF applications, and the earliest approval date is November 21.

  • The CEO of Soros Fund revealed that the family office holds Bitcoin.

  • #Ethereum

  • No.2 Encryption Project Progress

    #Ethereum

  • The Ethereum 2.0 client Prysm officially released version 2.0, which supports the upcoming hard fork upgrade of the Ethereum 2.0 beacon chain mainnet to upgrade Altair. The Ethereum Beacon Chain will undergo an Altair hard fork on October 27th. The Ethereum PoS merger may be postponed until next year, and the upgrade at the end of this year only includes postponing the difficulty bomb.

  • As of October 6, the total amount of Ethereum destroyed exceeded 450,000, and the total value of destroyed ETH exceeded 1.5 billion US dollars. Among them, the application that destroyed the most Ethereum was Opensea (14.8%), and Ethereum transfer and Uniswap V2 ranked second. three.

  • #Layer2

  • According to L2BEAT data, the total lock-up volume of Ethereum L2 reached 3 billion US dollars (10/7), the lock-up volume of the Arbitrum network accounted for 55.67%, and dYdX ranked second, accounting for 23.99%.

  • The Ethereum expansion program Optimism announced that its OVM2.0 version will be deployed to the Kovan test network on October 14 and to the Ethereum main network on October 28.

  • The Alpha version of StarkNet, the Rollup expansion solution launched by StarkWare, will be launched on the Ethereum mainnet in November.

  • Connext's general cross-chain transaction protocol NXTP mainnet is online, and it has supported Arbitrum, Polygon, xDai, Fantom, and BSC networks.

  • #Algorithmic Stablecoin

  • The algorithmic stablecoin protocol Fei Protocol is about to launch the v2 version, which will realize the 1:1 peg between FEI and the US dollar.

  • Angle, a stablecoin protocol supported by a16z, will launch governance tokens. The protocol supports the issuance of stablecoins anchored to any asset.

  • #DeFi

  • DEX aggregator Matcha announced the launch of the gasless trading function Gasless Trading public beta, allowing users to trade on Ethereum without paying any gas fees, and with no slippage and zero MEV attacks.

  • Injective will undergo a major network upgrade to allow any Cosmos IBC-based blockchain (such as Band Protocol, Terra, etc.) to interact with Injective.

  • DEX aggregator 1inch began restricting US users, aiming to pave the way for the launch of a compliance product, 1inch Pro.

  • Futureswap, a decentralized futures platform, has partnered with NFT index fund NFTX to launch NFT perpetual contracts.

  • #Avalanche ecology

  • The centralized lending protocol Aave announced that it has been deployed to the public chain Avalanche.

  • Curve, a stablecoin exchange platform, has launched the avalanche protocol Avalanche.

  • The DeFi insurance protocol InsurAce has announced that it has been deployed on the Avalanche mainnet and will be officially launched on October 6, with insurance and mining services starting simultaneously.

  • The Avalanche ecological DeFi protocol Trader Joe announced that it will cooperate with the Avalanche Foundation to launch a $20 million liquidity mining incentive plan in mid-October

  • #app#game

  • Mirror, a decentralized content publishing platform, opens up writing functions.

  • YGG, the blockchain game association, has committed to purchase Star Atlas NFT game assets worth $1 million as part of a long-term cooperation between the two parties.

  • Axie Infinity's revenue in the third quarter exceeded US$780 million, an increase of 4800% quarter-on-quarter (compared to the second quarter).

  • Axie Infinity will launch a decentralized exchange based on Ronin that combines game and DeFi elements.

  • Axie Infinity has launched the staking function, and will distribute 2 million AXS in the first month.

  • #NFT

  • Shaquille O'Neal announced that he will cooperate with Ethernity Chain to release his own NFT series tokens.

    * Previously on the Ethernity platform, Messi-themed NFT works, Pele-certified NFT collections, and Muhammad Ali series have been released.

  • Props CTO and Loot community members co-founded the Loot trading platform Loot Exchange, the platform will automatically generate corresponding avatar images based on the information in Loot.

  • #Other #Infrastructure #Insurance #MEV

  • 5G gateways that can be used to mine the decentralized wireless communication network Helium token HNT have started shipping. Gateway hosts can mine HNT by providing 5G cellular coverage.

    * In August, Helium completed token financing of USD 111 million, led by a16z.

  • CoinGecko integrates DeFi insurance agreement InsurAce insurance service. Users can directly view the insurance price and purchase capacity provided by InsurAce for this project in the token information, and can also directly purchase relevant insurance through this page to protect assets.

  • Flashbots has launched a public beta of Flashbots Protect to reduce front-running issues.

  • #ecological support

  • Ripple announced the launch of a $250 million "Creator Fund" (Creator Fund) to incentivize the development of projects related to NFT creation and the establishment of NFT markets on XRP Ledger (XRPL).

  • DeSo launched a $50 million decentralized social ecology fund, which will support early blockchain social media projects.

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    #service#channel

    #service#channel

  • Swiss crypto bank SEBA Bank has received a digital asset custody bank license, allowing it to extend its institutional-grade digital asset custody services to Swiss mutual funds in the digital asset space.

  • Visa proposes a universal payment channel (UPC) interoperability scheme that enables interoperability between private stablecoins and public CBDCs (central bank digital currencies).

  • Equity crowdfunding platform AngelList is about to launch a fund that supports USDC.

  • Cross-border payment company MoneyGram has cooperated with Stellar and will use USDC to settle transactions. * MoneyGram has been cooperating with Ripple in the payment field since 2019, and has received a US$50 million equity investment from Ripple.

  • The Mexican stock exchange is considering listing cryptocurrency futures.

  • CoinDesk: The Federal Deposit Insurance Corporation (FDIC), the main U.S. banking regulator, is studying whether certain stablecoins are eligible for its coverage.

  • Payment service provider Affirm has teamed up with New York Digital Investment Group (NYDIG) to allow customers to buy and sell cryptocurrencies. Committed to becoming a super application like Alipay and WeChat.

  • Crypto.comTax, the tax filing service launched by Crypto.com, is now available to users in the UK.

  • British fintech company Revolut, valued at $33 billion, will launch an encrypted token, CoinDesk reported citing sources.

  • NFT+ cryptocurrency payment

  • Toy giant MGA Entertainment will launch the LOL Surprise NFT marketplace.

  • AMC, the largest theater operator in the United States, accepts cryptocurrencies as payment for gift cards.

  • TikTok announced the launch of the first NFT series "TikTok Top Moments".

  • Twitter executives released a video showing a new feature that has not yet been released for users to set NFT Twitter profile pictures.

  • #CeFi#Investment and financing

  • Indian encryption exchange CoinSwitch Kuber completed a $260 million Series C round of financing at a valuation of $1.9 billion, led by a16z and Coinbase Ventures.

  • Dunamu, the operator of the cryptocurrency exchange Upbit, completed a financing of approximately 100 billion won (approximately 85 million U.S. dollars) at a valuation of 10.2 trillion won (approximately 8.6 billion U.S. dollars).

    * On October 4th, Upbit announced that in accordance with South Korean regulatory requirements, it will perform customer verification obligations on October 6th, and will suspend the provision of trading and deposit and withdrawal services to unverified users from October 13th.

  • Encrypted payment infrastructure company Ramp has completed a $30 million Series A round of financing at a valuation of $300 million, led by British venture capital firm Balderton Capital.

    * Ramp provides legal currency deposit channels for cryptocurrencies, calling itself "PayPal of cryptocurrencies", and has become an encrypted company approved by the UK Financial Conduct Authority (FCA).

  • BitOasis, a MENA-based cryptocurrency exchange, has raised $30 million in Series B funding, co-led by Jump Capital and Wamda.

  • Colombian fintech Movii has raised $15 million in Series B funding led by Square and Hard Yaka, the investment fund founded by Ripple Chief Risk Officer Greg Kidd.

  • New Zealand cryptocurrency exchange Easy Crypto completed $11.75 million in financing, led by Nuance Connected Capital.

  • Digital asset custodian Hex Trust announced the completion of $10 million in financing, led by Animoca Brands.

No.4 Crypto project investment and financing

#DeFi

  • Cryptocurrency staking platform Stader Labs has raised $4 million in seed funding through a token sale, led by Pantera Capital.

  • Blockchain protocol PowerLoom has completed a $3.1 million seed round of funding led by Blockchain Capital. The product aims to improve users' experience with DeFi and DApps.

  • Strips Finance, a decentralized fixed-income platform, received $8.5 million in financing, with participation from Sequoia Capital India and Multicoin.

  • THORChain ecological transaction agreement THORSwap completed a financing of 3.75 million US dollars, led by IDEO CoLab Ventures.

  • Stablecoin startup Angle Labs has completed a $5 million seed round led by a16z, and is expected to launch its mainnet by the end of October.

  • #Layer2

  • The Layer2 expansion project Nahmii completed 8 million US dollars in financing and released the Layer2 solution Nahmii 2.0.

  • Immutable X, a second-tier NFT solution, completed its token sale (token IMX) on CoinList on September 8, raising $12.5 million.

    * Previously completed a US$60 million Series B financing on September 14.

  • #NFT

  • NFT platform Art Blocks received $6 million in financing, led by True Ventures.

  • Eternal, a streaming media NFT market, completed $4.5 million in financing, with participation from Mark Cuban and Coinbase.

  • NFT fragmentation tool NIFTEX was acquired by an undisclosed acquirer.

  • #GameFi#Game

  • Axie Infinity developer Sky Mavis has completed a $152 million Series B round led by a16z.

  • OP Games, a multi-chain game platform, completed a seed round of financing of US$8.6 million.

  • Merit Circle has completed a $4.5 million seed round of financing, which will be used to promote the development of the "earn while playing" game industry.

  • Bloktopia, a virtual reality metaverse project, completed a $4.2 million private equity round, led by Animoca Brands.

  • The NFT metaverse game Warena announced that the encrypted game developer Animoca Brands has become its main investor and partner, with an undisclosed investment amount.

  • #social contact

  • Roll, a community token platform, completed a $10 million Series A round led by IOSG Ventures.

  • #other#data#tools#apps

  • The data ownership project Swash private equity round of financing has a final amount of 7 million US dollars, and will conduct an IDO on October 29.

  • Digital asset infrastructure company Zero Hash completed a $35 million Series C round led by Point72.

    * Zero Hash provides an overall solution for buying, selling, receiving, sending and earning digital assets on the platform, and is currently supporting some new banks (such as Wirex) and brokers (such as TradeStation).

  • Merkle Science, a blockchain data analysis and investigation company, completed a $5.75 million Series A round of financing.

  • Gelato Network, an automatic execution tool for Ethereum smart contracts, announced the completion of $11 million in Series A financing, led by Dragonfly Capital.

  • Unlock Protocol, a member content unlocking agreement, announced the completion of $4 million in financing, led by Betaworks, Cygni Labs, GMG Ventures, the parent company of The Guardian, and Metacartel Ventures China.

  • #Crypto Fundraising

  • Venture capital firm NFX has established a new fund with a scale of 450 million US dollars, which will focus on investing in encryption, games, financial technology and other industries.

  • Japanese financial services company SBI, Swiss crypto bank Sygnum and Italian Azimut Group jointly launched a $75 million venture capital fund in Singapore, planning to invest in startups in the digital asset field.

  • Arca Endeavor Fund, the first early-stage venture capital fund launched by Arca, an encrypted asset management company, has received an oversubscription of US$30 million, focusing on investing in innovative projects in various fields of the digital asset ecosystem.

No.5 policy

  • The U.S. Department of Justice announced the creation of a cryptocurrency enforcement team. The goal is to strengthen the Justice Department's ability to disable financial markets, a team that includes anti-money laundering and cybersecurity experts.

  • The Wall Street Journal reported citing people familiar with the matter that the Biden administration in the United States is seeking to regulate issuers of stablecoins as banks, a move aimed at addressing concerns that digital currencies could trigger financial panic.

  • South Korea's Minister of Planning and Finance: Taxes will be levied on the proceeds of virtual assets such as cryptocurrencies from 2022 as planned.

  • Federal Reserve Chairman Powell: No intention to ban cryptocurrencies, but such activities should be regulated.

  • SEC Chairman Gary Gensler reiterated his support for a bitcoin futures ETF over a bitcoin spot ETF, CoinDesk reported.

No.6 Safety and Risk

  • Coinbase will reimburse the stolen amount in full after a breach in its multi-factor authentication SMS option affected at least 6,000 users.

  • Circle, the issuer of the US dollar stablecoin USDC, is under investigation by the SEC. On October 1, Circle named former U.S. House of Representatives counsel Devron Brown as senior director of global policy.

  • The liquidity mining of the decentralized lending protocol Compound has an abnormal token distribution.

  • The U.S. CFTC imposed a fine of $1.25 million on Kraken for illegally providing digital asset margins for retail commodity transactions and not being registered as a futures commission merchant.

  • A Sept. 22 SEC filing shows that the SEC may be investigating Tether and Tether Operation Limited.

  • The content of the news collection of Part 02 of this weekly report is compiled from Lianwen.

    END

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