As early as 1992, Stevenson first proposed the concept of metaverse in the novel "Avalanche", which inspired the imagination of countless readers; in 2018, Spielberg described the future in the movie "Ready Player One" Specific scenarios of world virtual reality. These visions of the metaverse not only inspired the audience, but also brought new inspiration to some technology companies.
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Facebook is the largest social platform today, with the largest number of social media users and content production, so it has a huge advantage when entering the metaverse. Facebook founder and CEO Mark Zuckerberg said on an earnings call in July that the company's long-term vision is to build a "metaverse." At the same time, Facebook is also actively developing wearable devices for virtual reality, such as smart wristbands and VR goggles.
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Snapchat
Snapchat is another important brand in the European and American social markets, and its users are mainly young people. Studies have shown that Snapchat users are three times more likely to try augmented reality (such as filters, lenses, etc.) than users who do not use Snapchat. So Snapchat has a user advantage as it heads toward the Metaverse.
Microsoft
Microsoft
As the world's largest office software provider, Microsoft has hundreds of millions of users. Since Microsoft established Windows Azure to provide cloud computing services in 2008, it has become the world's second largest cloud provider. Such a huge user volume provides Microsoft with an opportunity to build a large-scale content sharing platform, and also provides an advantage for Microsoft to seize the opportunity in the future of virtualization.
In May of this year, Microsoft CEO Satya Nadella stated that Microsoft is committed to building an "enterprise metaverse", and clearly put forward the concept of "enterprise metaverse" in the Microsoft Inspire speech in July, that is, by building digital models of assets and products, forming Across the complex environment of people, places, things and their interactions, realize the integration of Internet of Things, mixed reality, and thereby improve the leading position in the professional software market. At its recent Build conference, Microsoft demonstrated the Microsoft Metaverse. Microsoft describes Metaverse as a technology that allows users to digitize physical objects or environments, a form of digitization known as"digital twin"secondary title
Unity Software
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Roblox
Reblox is the leader of the metaverse, the closest thing to a functional metaverse right now. It is an online entertainment platform that allows creators to develop games. The platform has its own digital currency, allowing users to socialize and enjoy unique virtual experiences, such as hosting digital concerts. In an investor presentation earlier this year, Reblox CEO David Baszucki called the Roblox team"Shepherds of the Metaverse"secondary title
Epic Games
Epic Games, maker of the popular virtual reality game Fortnite, is at the forefront of Metaverse content production.
Epic Games announced a $1 billion funding round in April to support its ambitions to expand in the Metaverse, a funding plan that pushed the Fortnite maker's valuation to nearly $30 billion.
amazon
amazon
ecosystem"ecosystem". Since 2018, Amazon has been secretly developing"Brand new VR shopping experience", trying to build a virtual shopping space with the help of Metaverse, so that shoppers can interact with digital products, by establishing some form of virtual shopping space in Metaverse"Amazon shopping center"secondary title
disney
According to Disney CTO Tilak Mandadi, building"Theme Park Metaverse"It will become the next development picture of Disney theme park.
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Nvidia
Nvidia is a maker of high-end chips used in graphics and video processing for high-end computing servers, supercomputers, artificial intelligence and VR applications. The characteristics of the metaverse determine its high requirements for computing power, in which Nvidia can play a key role.
On August 11, 2021, Nvidia announced the Nvidia Omniverse plan to build the world's first virtual collaboration and simulation platform, which will integrate Blender and Adobe and open it to millions of people.
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Zhongqingbao
Tencent
Tencent
and"and"Two trademarks of TiMi Metaverse, which marks the entry of its game sector into Metaverse. In early 2019, Tencent announced a strategic partnership to help drive the next generation of virtual reality creators in China, while Roblox and Tencent have secured a license to launch the Roblox gaming platform in China.
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byte beating
Bytedance and Tencent are both giants of Chinese Internet companies, and they can compete with Tencent in the process of participating in Metaverse.
ByteDance has now added nearly 100 million yuan (about $15.3 million) to its investment in Reblox competitor Reworld. In August of this year, ByteDance acquired Pico, the world's third largest VR headset manufacturer, and went deep into the Metaverse. ByteDance stated that the acquisition of Pico will support its long-term investment in the VR field, absorb Pico's advantages in software, hardware, talents and expertise, and gradually deepen its long-term investment in the Metaverse field. In terms of funding, ByteDance has raised US$1 billion for the development of Metaverse, seeking its own Metaverse platform amidst the escalating competition from Internet giants.
The Metaverse is the hottest buzzword in tech right now, and the concept is gaining popularity in Silicon Valley, which is seen as the next big thing in the history of the internet. Many technology companies have already perceived the huge potential for change contained in the metaverse, and China's Internet giants have also set foot in this new field. This virtual utopia built on the basis of technology will further eliminate the boundaries between real life and virtual online life, and subvert traditional business models.
What Metaverse means, no one can give a complete explanation at present, but the attempts and explorations of every participant, whether it is a technology giant or an ordinary user, are jointly building and shaping the shape of our future life. Maybe the future is already here, we're just in it, unaware of the waves of change.
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