In the past two weeks, the NFT floor prices of encrypted avatars represented by CryptoPunks and Bored Ape have soared, driving the trading volume of the top NFT trading platform Opensea to hit new highs. At the same time, celebrities such as NBA star Curry use CryptoPunks as avatars, marking that NFT is breaking the circle outward.
For NFT, people have mixed opinions. Behind this, it is natural that the two parties are not under the same value judgment system. Pros often have the ability to "consume" and spread NFT, and bet on the broad future of this early field; skeptics are cautious about things with unstable foundations and excessive growth, and worry that the bubble will burst soon.
Objectively speaking, the market structure of NFT works is pyramid-shaped, that is,Tail NFT projects with no liquidity at all account for the majority in number, while a small number of top-tier projects attract a high proportion of funds and attention.Standing at this angle,The gap between rich and poor between NFT giant whales and "retail investors" will further widen, and it will be difficult for small and medium-sized enthusiasts to continue to satisfy their enthusiasm for participation.In addition to financial means to enhance liquidity such as fragmentation and mortgage lending, the positioning and routing of trading platforms may also optimize this market status.
Specifically, the emerging trading platform SuperRare is solving various pain points of "old platforms" such as Opensea at the product level, working with big IPs at the operational level, and conducting early user education at the market level. Looking back at the domestic NFT market, sweeping away the lack of creativity and relatively blank image in the past, Odaily has recently come into contact withNFT trading platformODinPositioned as the "Chinese version of SuperRare", it is based on the joint theme of domestic cultural and creative sectors and museums. Since its launch three months ago, it has attracted several creators, with 1,400+ on-chain projects and a total of 82,000+ users. Conceptually,ODin wants the public to participate in the value discovery of NFT, lowering the barriers to entry and reducing bubbles, so that artists are more motivated to go on the chain and ordinary users are more willing to buy.
1. Classification of artworks on the ODin platform
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Works of painter, poet and writer Liao Yourong
In the field of modern art, ODin has also attracted the attention of some crypto-native creators. Deng Quezai is a CG concept designer with more than 10 years of game development experience. At the beginning, he paid attention to some influential overseas NFT platforms (such as Opensea, etc.). On the recommendation of a friend, Deng Quezai noticed ODin in China. for him,image description
One of Deng Quezai's works
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Auction of Original Figure OO
Furthermore, it is a joint series with major museums and other cultural industries. At present, ODin has reached cooperation with the Wu Zetian Research Association of Sichuan Province, the Three Kingdoms Cultural and Creative Park of Wuhou District, Chengdu, and the Shaanxi History Museum. Launched "the first NFT auction house in China", the auction house is preparing to launch Zhang Daqian's exclusive on-chain works, which will be auctioned online at the end of September.
2. On-chain and auction mechanism of ODin
IP cooperation and traffic support are one aspect of creators choosing the Odin platform. In terms of process, creators who are familiar with Opensea operations can get started quickly on ODin. the difference is,ODin has more review links and incentive mechanisms.
Specifically, the uploading of a work to the chain goes through the following process: signing an offline cooperation agreement—designating authorized works—the platform reviews the content of the work—storing certificates on the chain—pricing and putting it on the shelves.
The incentive mechanism means that there is no fee for uploading works to the blockchain at this stage;The creator can not only get the initial income after the first sale on the shelves, but also the subsequent consumption royalties; in addition, every time the work is consumed, the creator can continue to earn the creator ODin points.
ODin points are very important to the platform. In addition to creation, buyers can also earn points by spending on the platform, becoming sharers of the platform, and inviting other friends to register on the platform. The point acquisition coefficient varies according to the user's role. A user can have several roles at the same time. The more role labels he has, the more points he can get for the same consumption amount. The role of points on ODin is not only to redeem member benefits such as member gifts, but also to become a participant and platform manager of platform decision-making when the points reach a certain amount. This set of mechanisms enables every user to have the possibility to become a communicator, explorer and governor, and realize the long-term vision of decentralized governance.
3. The localized expansion strategy of the domestic NFT market
As the price of NFT continues to rise driven by Opensea, the transaction volume of ODin in August also reached a new high of 7 million yuan. However, the main users of ODin are not native crypto players after all. How to use this wind to get more RMB players to enter NFT? ODin has done a lot of exploration. For ODin, the legal currency market currently has a relatively low technical threshold and a large user base. Once a mature model is established, the liquidity of its NFT will not be inferior to that of the encrypted market.
But the two markets are not in absolute opposition. ODin hopes to be a "wormhole" in the NFT world, connecting the "Chinese cultural metaverse" and other metaverse spaces, and becoming a carrier of cultural output.
In order to achieve this goal, ODin mainly focuses on three aspects:
One is the content itself, the hype success of meaningless works is only temporary,In order to continue to catch the attention of users, the content itself needs to have a strong historical background and artistry. Especially for Chinese civilization, historicity is a major feature, so cooperation with museums has always been a major focus of ODin.image description
on the other hand,
on the other hand,Domestic users may prefer physical calligraphy and paintings, and have doubts about the value of NFT. In response to this, ODin also has a physical IP sales strategy, For those who understand NFT, buy NFT and get a physical map, and for those who buy physical objects, get related NFT as a gift. NFT can be resold, allowing consumers to have a better purchasing experience and building a deeper understanding of NFT. After official authorization, ODin is about to launch the first movable figure of Wu Zetian in China, which is quality controlled by professional teams from China and Japan; in October, ODin will launch the Three Kingdoms IP NFT in cooperation with the Three Kingdoms Cultural and Creative Park in Wuhou District, Chengdu , and physical figures will also be launched at that time.
The third point is user education. Compared with encrypted users, users in the fiat currency market will have more investment philosophy and technology-related issues in NFT transactions. ODin has offline salons and online courses related to NFT training. Currently, offline salons and forums have been launched on Held in Chengdu and other regions, in September, users across the country can learn more about NFT and ODin online.
Compared with big companies such as Alipay, ODin has a more convenient review and flow mechanism. At the same time, ODin also embraces compliance in an all-round way. In the continuous iteration of the team, legal personnel have always been an important part of it.
The Odin team believes that only when NFT returns its own (work) value, ordinary users will recognize and afford NFT, and further attract more outstanding domestic creators to the chain. Committed to promoting such a positive cycle, ODin is using NFT as a carrier to bloom a new vitality of cultural creation and historical culture.
