(Click to watch the video)(Click to watch the video)。
Bram Verstraeten, CEO of NFT project Envoy Network, and Perry VDM, CEO of record company Smash The House participated in the event and shared their themes.
Bram Verstraeten mentioned a new concept "UNFT". He said that there are currently a flood of NFTs in the market, but they ignore the practicality of NFTs. Therefore, Envoy Network proposed the concept of "practical NFTs", which mainly helps artists maintain the connection with fans. Fans can enjoy specific rights and interests by holding NFTs. Make NFT obtain usage scenarios.
Bram Verstraeten also introduced the feature "Envoy Vault" on the Envoy Network. Community users unlock NFT through collaboration, and obtain NFT by virtue of their contributions instead of relying on capital, making the community more equal.
host:
host:Hello everyone, this is Trader NJ. Today I am with two very special people who are not ordinary people who really do great things. I'm proud to announce that I'm working with the founders of Smash House and Envoy Network, Bram and Perry respectively.
Today, everyone in the world is discussing NFT, buy this, buy that, so I invited two people in charge to discuss NFT together. First of all, I want you to introduce yourselves, Bram you go first.
Bram：Hello everyone, my name is Bram and I am the CEO of Envoy Network. I was deeply involved in industry, built nuclear power plants, built the best chemical plants for Westinghouse, and worked for some of the biggest companies like Johnson & Jonathan. Now, I pour all my energy into the blockchain.
Perry：host:
host:I think everyone is curious how did you two come together from completely different backgrounds and companies? How will you work together next? Can you tell us about it.
Perry：I'm happy to answer, actually I have been paying attention to and know about NFT for a long time. When the hype of NFT started in March and April this year, we received hundreds of applications every week who wanted to cooperate with our company's artists. However, after digging into it, I found that they didn't really want to make a business, and they didn't have an entity behind it, they just wanted to use our name to build their own brand, so we didn't cooperate with them.
host:
host:Sounds great, and it's one of my favorite ways to collaborate in the crypto space. We often hear about many cryptocurrency projects entering into cooperation, and many people may hear these news and say: "Oh, what's the point of this cooperation". But the cooperation between Envoy and Smash the House obviously does not belong to this category. A down-to-earth team has found a company that is also down-to-earth and loves the community. Two excellent companies have reached a cooperation and collided with different sparks. The best cooperation paradigm for currency circle projects.
Perry, I would also like to ask you to share with us more about your experience in the music industry and some problems you have observed in this industry.
Perry：I noticed very early on that the whole royalty system behind music is very similar to the payment and royalty system in NFT. So music will inevitably become a very important part of the NFT industry in the end. For us, our understanding of the industry is just beginning.
In fact, for fans, communities, and artists themselves, there will be many difficulties in understanding NFT, and I think we will be their perfect helpers. Envoy is the perfect project to help them understand NFTs. It can help artists build their own UNFT community, and help fans of artists build some trust in the NFT industry. Our role is actually to make NFT easy to understand and lower its threshold, so as to help our community and artists enter NFT. This is our original intention to join this game.
Moderator: When you mentioned Envoy just now, you mentioned a word "UNFT". This seems to be a new word. Can you explain what this word means?
Bram：Yes that's right, we intend to bring something new. A lot of people are creating NFTs now, and we like it too, all the ideas and concepts. But when we look carefully, we find that the essential core of NFT has been ignored. An NFT is a technology, it's not just a creation, it's not just a painting; it's a key, special in that when a person has it, they need to use it somewhere. This is where its usefulness comes from. Therefore, the "U" of "UNFT" refers to "utility".
host:
host:Absolutely son, sounds very good. Just now you talked about UNFT, my first feeling is that this is a utility token for NFT, I am not sure how you will transition it to the NFT technology we currently have, and how you will use utility in the future Check it out. Looking forward to Envoy's future performance.
The next question needs to be answered by Perry. How can NFT fan groups interact with artists?
Perry：I'm more than happy to discuss this topic, I'm actually a huge One Offs fan myself.
We often see some artists selling their NFTs for $1 million, but this is unattainable for ordinary people. Only the superpowers in the encryption community have such purchasing power, but these people are not the artist’s fan. Although the artist has sold NFT to earn a lot of money, but you have not catered to the needs of your fans, and your fans have not really bought this NFT, so what is the value of this NFT?
So I think that's why we're competitive right now, because we really focus on the community level. We think fans can buy a work of art from their favorite artists, which is the future trend.
host:
host:The following question is for Bram, I need you to introduce some details of Envoy. I know it's not difficult for you to talk too much, so just take it for my sake and introduce a few more interesting functions.
Bram：What I can reveal at the moment is that for every collector on the platform, there will be an area where NFTs can be unlocked
We call it Envoy Vault. It's a group collaboration system, which means that when people are chatting in the community, they can be in groups, they can call each other, they can text each other.
There will be a new Vault on Friday with 100 rare NFTs, we call them community NFTs, and the community needs to motivate each other to unlock that Vault. Since 100 people are needed to unlock it, they will need to call their friends and find a group of people to unlock the Vault together. After successful unlocking, everyone will be rewarded with NFT.
host:
host:It sounds great, this approach is brand new to the entire industry, it allows people to have fun and get a lot of love through NFT. The cooperation between the two of you will definitely create a different kind of spark in the future. Enough compliments, let me give you an example to illustrate how you implement UNFT in the real world?
Perry：There are many examples, and we'll reveal something shortly. We've noticed that marketing has actually gotten more and more expensive over the years. It's really hard for a company to have an entire billboard somewhere in the world; for smaller businesses, it's very expensive to market in the real world. Sure, you can promote online, but you still want to see an ad somewhere on the street.
That's why we created Decentraboard. It's a digital billboard with the same real-world treatment, so you'll have a place on the billboard. At the same time, your billboards will be displayed all over the world, such as Times Square in London, Hong Kong, Amsterdam and many more.
host:
host:Really great. My next question is, now that there are many NFT artists in this space, how does Envoy motivate everyone to increase adoption?
Perry：This question is easy to answer, I think it is inevitable for artists to embrace NFT, and I think every artist, influencer or creator will agree with me.
Revenues on the brick-and-mortar side have plummeted over the past few decades and everything has moved online. While we're very happy with the DSP and we get some streaming revenue from there, it's nothing compared to what we used to get from selling CDs.
I think the whole NFT space is a new way for artists to make money, this is a new way of generating income. I think it's an easy way for them because it's actually like going back in time, like distributing CDs; and now you're distributing NFTs, you're selling NFTs. It's recapturing the attention of your fans, it's building community, it's building a power that's not just about a streaming company, it's giving power back to the artist.
host:
host:Yes that's right, NJ is with you, NJ is with Envoy. I now appeal to every NFT artist, you now have the opportunity to come to us, participate in Envoy, create your own NFT, show its difference to the world, and show its energy to the world. Envoy will give you all the tools you need, it has no upper limit, and the potential is unlimited.
Thank you very much for watching, everyone pay attentionTwitter @envoynetwork，Official websiteenvoy.art,telegraphhttp://t.me/envoynetworkSee you next time.
