August 4, 2021 is the 200th anniversary of the birth of the founder of the Louis Vuitton brand with the same name. To this end, Louis Vuitton launched the "Louis 200" theme commemorative celebration project, which includes video games, documentaries, novels, artworks, and window installations.
LV first launched the mobile game "Louis: The Game" with NFT, which is another major development of its cross-border cooperation. Excitingly, the content of this mobile game includes sweepstakes for its first-ever collection of NFT series.
From August 15th, players can draw a moment (Moment) every day for 30 consecutive days. It is reported that there are three types of moments: Louis’ birthday, Louis Vuitton brand establishment, Louis Vuitton and Beeple 2019 spring and summer fashion show. Each moment is open for 10 days respectively.
At present, this game has been launched for free in the App Store, and the download is already supported in China. Once this NFT mobile game was launched, it quickly ranked first in the IOS free game rankings, surpassing mobile games such as "Glory of the King" and "Douluo Dalu".
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The following is part of our experience
Players can choose between two game modes: Story Mode and Time Trial.
However, the "time trial" seen by novice players is gray, which means that you need to enter the story mode to get familiar with the game.
After being given the identity of the classic LV doll Vivienne, you can control your doll through the buttons on both sides of the screen and other places on the screen (for climbing and jumping).
At this time, there is a task reminder: it is necessary to continuously collect candles to unlock different postcards, accessories, and enter the next map. Among them, there is a very small probability that you will encounter a golden postcard. Players who click on the gold postcard will be eligible for a lottery and automatically jump to a website. The prize is LV limited to 30 copies of NFT digital artwork. Some people estimate the value to be around 20,000 to 20 million US dollars.
In the second level of the game, players follow Vivienne in a hot air balloon to the second map, a dreamy purple world.
Try clicking on Vivienne's backpack after landing. You'll see the postcard collection (200 total) and your current collection progress. Each postcard tells a little story about Louis Vuitton.
Players can also view the collection of fashion items including belts, hats, necklaces, sunglasses, scarves, surfboards, water bottles, messenger bags, etc. in the accessories collection next to them, and dress up their own Vivienne dolls.
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(I don't know how to operate it, stuck in an unreachable position)
Well, that's the end of our experience, and while the handling may not be as satisfying, it's also an important step for luxury into the metaverse.
As Jamie Burke, founder and CEO of Outlier Ventures, which invests in blockchain and metaverse businesses, said, “NFTs are great for luxury goods because they have provenance, are durable, and don’t rot. , and can be displayed in a native metaspace environment."
