Author: Carbon 5; Editor: Black Soil
Author: Carbon 5; Editor: Black Soil
On January 3, 2009, Bitcoin was born; on March 13, 2021, Bitcoin broke through $60,000-indeed, people are easily attracted by prices, after all, soaring numbers will make adrenaline surge. However, few people pay attention to the driving force behind Bitcoin's success - blockchain technology!
Even so, while we all know that blockchain has great potential, frankly, this innovative technology is still not widely adopted. But this situation may be about to change now, because a very powerful force is injecting new vitality into the blockchain industry, and it is - games!
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01 The perfect integration of games and blockchain is worth looking forward to
In recent years, the scale of the global game market has gradually expanded, and the global game market revenue will reach US$159.3 billion in 2020, a year-on-year increase of 9.33%. On the other hand, the number of global gamers will continue to grow, with a total of 2.7 billion gamers worldwide by the end of 2020. Among them, the Asia-Pacific region has 1.4 billion players, ranking first in the proportion of all gamers in the world (accounting for 54%), and Europe, the Middle East and Africa account for 14% of global game players, ranking tied for second. 2023 will be an important milestone for the global game market, because if calculated at an average compound annual growth rate of 5.63%, the total number of game players worldwide will exceed 3 billion by then.
In contrast, the penetration rate of global digital assets is still only 1~2%, that is to say, less than 100 million people hold digital assets. If 10% of the 3 billion game users can be introduced into the encrypted world, it is also expected to promote The industry has grown several times. Unlike DeFi, decentralized storage and other blockchain applications that are full of obscure technical terms, games may be a good entry point to allow more people to come into contact with the blockchain world. The real entry of games into the blockchain field is mainly due to the rise of NFT. We know that Dapper Labs, the development team of "Crypto Kitties" and NBA Top Shot, received $7.5 billion in a round of financing led by Coatue Management in April this year. Valuation shows that many people are very optimistic about the perfect integration of games and blockchain.
However, the audience of the blockchain is still small, and the blockchain + game is even more niche. If you want to enter an era of overall prosperity, you still need the help of multiple forces inside and outside the encryption industry to embrace changes. 】
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02 Multi-party support for the integration of games and blockchain
Three forces play an important role in bringing blockchain games to the masses—investment institutions, encrypted asset exchanges, and traditional game giants. Investment institutions have capital advantages, exchanges are places where users gather, and traditional game giants are more rushing to lay out the next outlet.
According to Blockchaingamer statistics, as of June 2021, blockchain game-related financing reached US$1.4 billion, of which about US$1 billion came from traditional VCs. Galaxy Digital, Animoca Brands and Hashed are the most active investment institutions in this field. From financing In terms of volume, Dapper Labs took the lead with 350 million financing, and its valuation is close to 3 billion US dollars. The blessing of celebrity capital not only wins attention and endorsement for the project, but also provides a guarantee of operating funds. This is why Dapper Labs was able to develop star games like NBA Top Shot. NBA Top Shot is a sports collection combining basketball managers and NFTs. In the game, players can own action NFTs such as "James Dunk" and "Curry Three Points". The game has attracted the attention of NBA fans since its launch in October last year, and its daily sales soared 140 times in January this year.
Exchanges have always been an important part of the digital asset ecosystem. Unlike VCs, which mainly aim to obtain financial reports, exchanges pay more attention to blockchain games, and more are the demands of user growth. Binance (Binance) is one of the earliest exchanges. Its IEO platform has launched Sandbox and Axie Infinity. At the same time, Binance is also actively recommending games created by these projects to its users. In addition, Binance also previously announced that its own NFT trading platform will also be launched in late June.
Hearing that the blockchain may disrupt the game industry, traditional giants have already begun to pay attention to this field. Ubisoft, known for developing games such as Far Cry, Just Dance and Assassin's Creed, has a close relationship with the developers of the Flow public chain, providing advice and valuable industry feedback. Nicolas Pouard, director of the blockchain program at Ubisoft Strategic Innovation Lab, once said. “Ubisoft has always favored a collaborative approach when it comes to new technologies and innovations, and we are eager to learn more from Flow, who are the best pioneers in the blockchain and gaming space.”
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03 What is missing for blockchain games to reach the public?
Just as the blockchain is going to the public, there is still a lack of a killer app with enough popularity, and the blockchain game is going to the public, and there is also a lack of a killer game. As far as the games developed by most blockchain projects are concerned, they are still based on cards and collections, and mainly incorporate NFT elements. With the gimmick of NFT, if you watch too much, you will find that the gameplay is the same. In 2020, China has become the top four leading game markets in China, the United States, Japan, and South Korea. In terms of best-selling game types, strategy and role-playing account for almost half of the country, and card games only account for 3.5% of the best-selling list.
As the first global trading platform to launch Chillz’s native token CHZ, KuCoin CEO Johnny Lyu said: “The success of NBA Top Shot on NBA stars has proved the role of the fan economy in promoting the popularization of the blockchain industry. Compared with basketball , the economic value of the football market is higher. Chillz has established cooperation with Juventus, Roma and other well-known teams, bringing a lot of fresh blood who are passionate about sports to the industry. As the European Cup approaches, we also found that CHZ token transactions are obvious The relationship between traditional sports events and the token economy is becoming increasingly close.”
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04 Summary
On June 7, the Ministry of Industry and Information Technology and the Office of the Central Cybersecurity and Informatization Commission jointly issued the "Guiding Opinions on Accelerating the Application of Blockchain Technology and Industrial Development", aiming to further consolidate the foundation of my country's blockchain development and accelerate the development of blockchain technology. Scale the application of technology, build a world-advanced blockchain industry ecosystem, and achieve leapfrog development. This means that the country's top-level design for the development of the blockchain industry has been basically completed, and it also indicates that the "policy dividend period" for the development of the blockchain is coming. In the future, innovative resources related to the blockchain will quickly gather, and the blockchain will usher in There is a new wave of applications landing, and games are likely to become one of the most noteworthy key applications in the blockchain field with the help of this shareholder wind.
