Euro 2021 is so different. The 11 host cities celebrated the event's 60th birthday.
The 24 participating teams included 9 of the 10 European champions, 11 of the 13 teams that had reached the final of the European Cup, and 15 of the 17 teams that had entered the semi-finals of the European Cup. This European Cup is a real "Little World Cup".
But did you know that blockchain technology can actually be applied to football matches~
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NFT, bringing new profit points to the event
NFT is a new breaking point in the blockchain field, and is considered to be the easiest development direction for blockchain technology to go out of the circle.
From 2020 to 2021, NFT will shine. According to the report of NonFungible.com, the sales of NFT in the first quarter of 2021 exceeded 2 billion US dollars, and the total value of circulation has exceeded the whole year of 2020. NFT is indeed full of magic, and the momentum of development is rapid.
The combination of NFT and football events is a direction worth looking forward to. After all, NBA Top Shot has shown that the market has enough enthusiasm for NFT. NBA Top Shot allows players to collect digital collectibles that are built around real moments/actions that occurred during the NBA season.
The success of NBA Top Shot has shown the feasibility of casting NFT with stars/event highlights as content.
Although different countries/regions have different emphases on sports, football has always been far ahead in global influence, and the appeal and purchasing power of fans of top football stars are certainly not weaker than basketball stars. Therefore, the successful experience of NBA Top Shot can be completely replicated in the field of football matches.
Of course, the application of NFT in football events is not just in the direction of stars/event moments.
To put it simply, NFT is suitable for all items with unique characteristics, and can be regarded as the on-chain ID of these items, which is a unique certificate of ownership. NFT is suitable for event tickets, jerseys, sneakers, star signatures, etc., and is very valuable for collection.
The sports memorabilia market is a billion-dollar market, driven by profit, counterfeiting memorabilia is common.
If the information of the event souvenirs is recorded on the NFT, each souvenir can get a unique identity. In addition to closely tracking the transaction history of the souvenirs, it can also record some major events that affect the value of the souvenirs themselves.
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Fan pass, injecting new vitality into the club
Fan pass, also known as social pass, is a specific encrypted pass issued by a fan group and circulated within a specific group. The larger the fan community, the higher the cohesion, and the circulation of fan tokens will be guaranteed accordingly. This is an emerging form of token, full of creativity and vitality.
Many European football clubs have issued their own fan tokens. For example, Atletico de Madrid Fan Token (ATM) is the fan token of Atletico Madrid Football Club, Juventus Fan Token (JUV) is the fan token of Juventus Football Club, Paris Saint-Germain Fan Token (PSG) is the token of Paris Saint-Germain The fan token of the football club, AS Roma Fan Token (ASR) is the fan token of the football club Roma.
Fans can obtain fan tokens for their favorite teams through some basic contributions, such as answering questions about knowledge, participating in team activities, providing advice for the team, actively expressing favorable comments for the team, and so on. Fans who have a fan token have the right to vote in the team's opinion polls. The more fan tokens they hold, the higher the voting weight will be. Therefore, the fan pass can allow fans to participate in the team's affairs decision-making to a certain extent.
In January of this year, fans used this method to choose "Song 2" by the British band Blur as the song played when Ronaldo's Juventus club played at home.
Fans who hold a club fan pass can even get some "special rights" of the team, such as having the first right to buy some official limited souvenirs, having the right to get free tickets or buy discounted tickets, or to have a relationship with idol stars Opportunities for close contact, priority access to the latest news on team development and more.
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Fairness and transparency to solve the problem of fraud
In 2006, a telephone recording revealed that Juventus club general manager Moggi had a close relationship with certain officials within the Football Association, and the referees of many games were manipulated by them. This so-called "Phonegate" scandal involved not only Moggi, but Juventus chairman Giraudo, Italian Football Association vice-chairman Mazzini and former famous Italian referee Paireto were all involved Among them, Juventus was finally downgraded to Serie B, other teams were sentenced to deduct league points, and Juventus general manager Moggi was sentenced to 68 months in prison.
Many years have passed, but the fraud cases on the green field have not disappeared, and even become more and more serious. The investigation by the Greek media SDNA confirmed that the Greek giant Olympiacos club was suspected of manipulating the results of the game in 2015. The club owner Evangelos Marinakis was banned from entering the football industry for life. This century-old European football giant will be fined 3 million euros. The team will also be relegated. Under the raging epidemic, SVP sport reported that at least 22 games were still marked by the Swedish Football Association as suspicious games of fraud or falsification.
The prosperity of the football industry has produced huge profit margins. Some people have seen the loopholes and continue to exploit them, such as age fraud, grade fraud, salary fraud...even match-fixing and fraud, all kinds of cases emerge in endlessly. What can the blockchain bring to the green field?
As a distributed shared ledger and database, the blockchain has the characteristics of decentralization, traceability throughout the process, traceability, collective maintenance, and openness and transparency. One of the core values brought by these characteristics to blockchain technology is "trust".
The blockchain reshapes the trust model and does not need to rely on centralized endorsement. This value will also be reflected in the application of blockchain.
In the group draw of the event, blockchain technology can actually be used to ensure the fairness and transparency of the entire draw process. It is possible to number the teams participating in the event in advance, and then use the blockchain to generate true random numbers, and use its unpredictability to determine the team's grouping, so as to ensure the fairness of the entire lottery process.
In the group draw of the event, blockchain technology can actually be used to ensure the fairness and transparency of the entire draw process. It is possible to number the teams participating in the event in advance, and then use the blockchain to generate true random numbers, and use its unpredictability to determine the team's grouping, so as to ensure the fairness of the entire lottery process.
For a long time, players' personal information and performance have always existed in the form of centralized storage such as files and files. The disadvantage of centralized storage is that the cost of tampering is low, but the cost of authenticity is high. Most clubs do not set up special departments or personnel to check this kind of information, which directly leads to some and institutions taking advantage of such loopholes.
For a long time, players' personal information and performance have always existed in the form of centralized storage such as files and files. The disadvantage of centralized storage is that the cost of tampering is low, but the cost of authenticity is high. Most clubs do not set up special departments or personnel to check this kind of information, which directly leads to some and institutions taking advantage of such loopholes.
If the information uses the distributed storage of the blockchain, it will be different. Upload the player's information and game results to the chain, which is publicly available and cannot be tampered with. This information can provide a reliable reference data for clubs that need to introduce players. At the same time, once the blockchain technology is widely used, the growth of players will be Through the data to get a more real and reliable reflection. The authenticity and efficiency brought by these data and data are of great value to the entire football industry and the sports industry.
The sports industry is the industry with the fastest growth rate since the beginning of the second decade of the new century.
According to PR Newswire, the market value of the global sports industry is growing at a compound annual growth rate of 8.1%, and will reach US$2,534.65 billion by 2024.
Blockchain technology can re-empower the sports industry, reshape the value system of the industry, fundamentally change the logic of the traditional sports industry based on personal trust and institutional trust, break the barriers to value circulation, and bring new vitality to the global sports industry.
