Recently, NFT has frequently entered the mainstream media. In addition to TV reports,CCTV Finance and Economics also opened a topic on Weibo #NFT早波泽全球多国#. If we say that the TOP 3 cryptocurrency topics that mainstream media pay attention to, it is nothing more than: Bitcoin , NFT, and Dogecoin.
The "hotness" in the cryptocurrency circle is different from the "hotness" in the public perception. So,When public perception begins to be influenced by comprehensive mass media, what knock-on effects will it produce?When any new technology is introduced into a traditional mature industry, there will be a "first try first" area, and once this field "explodes", it will spread rapidly, and there is no way to stop it.
What is the way that NFT can really enter the universal and large-scale groups?The author thinks that it starts from the category of fan economy.According to statistics from iResearch, in 2019, the market size of China’s fan economy-related industries alone exceeded 3.5 trillion yuan, with a growth rate of 24.3%. The commercial value of will also rise with the tide. The entry of NFT will set an important milestone in the development of fan economy. It will not only "benefit" fans, but more importantly, it will be introduced across circles. This is a new mutual guidance that brokerage companies, project parties, and investors are all happy to see. Traffic and more monetization methods.
Cold cognition needs to be imported from hot cognition. It is familiar for fans to chase stars and buy peripherals, but turning peripherals into NFT is to introduce new things.The author believes that this "transitional" crossover is the fastest way to advance "NFT +". South Korea is the one with a thorough and mature fan economy, and boy groups and girl groups are the most popular among fans. Therefore, the Korean brokerage company Beat Interactive began to takeACE, a first-line boy group with 5.5 million fans, has tested the water, recently announced the first series of 106 unique digital cards, divided into 5 rarities, on the WAX blockchain. The image images of these digital collection cards will be selected from the four ACE albums released by the members Park Junxi (Jun), Lee Dongxun (Donghun), Kim Se-yoon (WOW), Kim Byeongkwa (Kim Byeongkwa), and Kang Yuchan (Chan), as well as the famous DJ Chao Fav Boyz, a remix co-authored by Steve Aoki, has individual photos of each member, as well as photos of the group, as well as photos and clips from their music videos.It is the first Korean pop music circle to issue tokenized collectibles on the blockchain.
According to the survey data of 36kr Research Institute, more than 80% of fans have bought peripheral products or similar products that they like stars in the past 12 months. On the star chasing platform, users mainly focus on low consumption. Therefore,To make NFT popular among fans, there are two conditions of "one high and one low". One is that the price should not be too high, and the other is that the purchase threshold should be low.The card packs issued by ACE on the WAX blockchain this time can be purchased directly in the WAX market with credit cards and cloud wallets. That is to say, just like registering an account on an ordinary Internet platform, you can register with an email address It is a low threshold to successfully obtain idol's NFT digital collections. In addition, the five members of ACE have their own fans, as well as fans of the team. No matter which one you like, there are corresponding products. The bag is $29.99, basically for all fans, the price is zero threshold,This is in line with the "crash" model of "high quality, low price and small quantity", When fans grow up and don't like it anymore, they can sell it directly.
There is also a special "Privilege Redemption Opportunity" in the collection gameplay this time, This is simply a lucky bag for fans, not only signed albums, signed photos, but even preset "online meeting", this kind of face-to-face opportunity. K-NFT founder Danny Hyunjin Lee also said that what they hope to find is the combination of the K-pop industry and the NFT world, and it isIn a way acceptable to both K-POP fans and NFT collectors。This confirms the cross-border win-win of "mutual traffic" mentioned above.
K-pop music has already entered the mainstream music circle, and it has been on the music charts frequently, tours are sold out, trainee mode, male and female group debut, and its commercial output around the world is getting wider and deeper. Now it brings fans a new way to pamper idols in the blockchain with NFT,If the effect is good, it is bound to activate the collective action of Hallyu culture, and even followed by the Asian entertainment industry,However, it depends on the regulatory policies of various countries and regions to act.
