Japan once again showed the world its strong energy in the field of entertainment IP.Japan's long-established and largest film company Toho Co., Ltd., the first move to enter the blockchain NFT was a blockbuster, directly using its explosive IP, and Godzilla, the most famous and influential king of monsters in Japan, and Topps, the top digital collectible card issuer in the United States, jointly launched the Godzilla NFT series on the blockchain platform WAX.
Godzilla has a long history. It first appeared in 1954. So far, there are 32 films produced by Toho, plus 4 films from Hollywood. It has been certified by Guinness World Records as the longest continuous film series, and there are countless TV series, games, novels, comics and other works, not to mention peripheral products, there are countless toys every year, and inIn 2021, Godzilla fans will have the first opportunity to collect Godzilla NFTs.
Lora Cohn, Managing Director of Toho International, said: "We are constantly looking for new media to bring Godzilla closer to fans, and this release of the Godzilla NFT series is our new attempt. We know that Topps has always been a physical and Leaders in digital collectible cards, and we're proud to team up with them to create innovative merchandise.NFTs are coming fast this year, and we're excited to offer Godzilla fans a new category of blockchain collectibles. "
Always conservative in business strategyJapanese companies, rare to invest in well-known IP in 2021 to enter the NFT market, it can be seen that the charm of NFT is hard to resist. If the Godzilla NFT series has outstanding results this time, then it is very likely that more Japanese super IPs will enter the NFT market, especially Japan’s achievements in the field of two-dimensional and animation. From the perspective of quantity and quality, Few can match it.
Recently, we have also seen Japanese individual artists testing the water temperature of NFT. Not long ago, Takashi Murakami publicly stated that the Kaikai Kiki Gallery he founded was on the verge of bankruptcy, and just a few days ago, Takashi Murakami suddenly released the first batch of NFT digital artworks. #0000's NFT auction price has skyrocketed to 144 ETH, it seemsWith the blessing of NFT technology, Takashi Murakami is far away from the brink of bankruptcy.
In recent years, the Japanese economy has been lacking in vitality, and the 2020 Tokyo Olympics has also been postponed.Godzilla and other super-large IPs entered the NFT market and rescued Takashi Murakami, but whether it can reverse Japan's economic development trend may still need to see whether blockchain technology can accelerate its popularization and really land, at least in the field of digital economy, the Japanese culture and entertainment industry has entered the market.
