After the beginning of the Year of the Ox, NFT has reached a "critical point", turning the lights overnight, and breaking into the public eye from the niche circle. How popular is NFT? According to NonFungible statistics, by February 2021,There have been more than 5.33 million transactions between NFT collectors, and the NFT market value has reached an estimated $350 millionAccording to the development of this situation, it is not far away to hit the market value of 1 billion US dollars this year.
When a new field enters the inflection point, that is, when the scale expands, the competition for diversified development routes begins, and the seeds of bifurcation and success or failure will be planted at this time, and at the same time, the landscape of barbaric growth will also appear . Now we can see new NFT series available to collectors every day, showing two clearly differentiated routes,One direction is the blessing of well-known IP, which is similar to the fan economic logic, and the other direction is innovative works without IP as the foundation, Judging from the awareness of NFT content, it is a cold start.
So, in the current and future period, which direction will win in the development of the NFT field?first level title
NFT with IP
Generally speaking, NFT with IP has a high threshold. It not only requires cross-industry, but also a series of links such as standard authorization, evaluation of IP value, estimation of possible commercial and collection value, and content development. For the blockchain team, especially for start-ups, it is not a small test. NFT has an open source protocol, which is technically easy to implement.The difficulty lies in the hurdle and release process of IP cooperation, which requires the support of relevant resources and a complete team.
Although this road is relatively difficult and the cycle is long, if the IP can be successfully obtained, the subsequent release and secondary market transactions will be much simpler. If this IP is still updated at the moment, like the heroes of Disney, new stories are constantly coming out,The NFT with IP will have a wider potential audience and high-value sustainable trading opportunities.image description
Super IP "Star Trek" has a 45-year history
If the NFT series of the first IP cooperation can hand over an impressive report card and has a case endorsement, it will be much easier to find the next IP cooperation in traditional industries such as entertainment, sports, and art, and even directly package the IP to issue the entire series, forming a cumulative effect, toBy the end of this year, a small-scale IP+ alliance built on NFT may be formed.
A typical case is the Star Trek series, which has gone further and further on this road.Start with Hollywood superstar William Shatner (William Shatner) with a career of more than 50 yearsimage description
first level title
NFT without IP
Compared with the complex cooperation process with IP, NFT without IP is much simpler, and the technical threshold is lower. There are many open source NFT generation platforms on the market. Users only need to upload a picture, set the quantity, and click a few operations , NFT is created. Therefore, we often see NFT gifts in the blockchain ecology, or NFTs limited to the event are given away when participating in the event. These NFTs are basically difficult to have basic value, and are more suitable for mass participation in the experience, or the route of personal customized gifts,The main function undertaken is to educate the market, so that more people can understand and bring into the NFT field.
So why can NFT without IP also shout high prices?One of the value support comes from limited. Many NFTs with IP are often limited to a few thousand or hundreds of digital cards. To reflect the ultimate scarcity, one way is toMake NFT "appear" more scarce, with fewer issuances and a shorter release time.
Just a few weeks ago, with the rise of meme culture this year, the unique Rainbow Cat (Nyan Cat) NFT online auction, starting from 3 ETH, has been marked up to 300 ETH. The creator of Rainbow Cat, Chris Torres, is not a professional painter, nor is he well-known in the blockchain circle.image description
rainbow cat
What price can the NFT works of professional painters sell? Last week artist Mike Winkelmann, aka Beeple, sold "CROSSROADS" for $6.5 million, and his latest work, "EVERYDAYS: THE FIRST 5000 DAYS," is on sale at Christie's online auction house,Bids are now up to $3 millionfirst level title
EVERYDAYS: THE FIRST 5000 DAYS
IP creation from scratch
Rebirth is also a kind of power, represented by CryptoKitties, which started the NFT wave. CryptoKitties is not a basic image, but because of the creation of NFT, it has become a new IP or has a certain degree of iconicity and representativeness. In conclusion,The value of NFT can come from mature content, or it can have nothing to do with the content, it can come from the creator, or it can create pioneering new content from scratchIn any case, as a technical means and value carrier, NFT will have more room to grow, and even become a customized tool available to everyone. This is the reason why NFT is popular.Because it has enough room for imagination.
