E-commerce giants competing for blockchain is a war without gunpowder.
Last week, the Double "11" shopping carnival undoubtedly attracted everyone's attention and mobilized people's consumption desire to the greatest extent.
The data shows that from 0:00 on November 1, 2020 to 24:00 on November 11, 2020, the total turnover of Tmall reached 498.2 billion yuan, and the cumulative order value of JD.com exceeded 271.5 billion yuan, both of which set new records.
In addition to the ever-increasing transaction volume, what is even more eye-catching is that blockchain and other new-generation information technology innovations continue to make breakthroughs, and their applications are becoming more and more extensive, which promotes high-quality development and digital transformation in the era of digital economy. One" escort.
From Alibaba's point of view, following last year's "Double Eleven" core system on the cloud, this year has achieved full cloud nativeization, from the content ecology to the technical system, and the new digital infrastructure has been continuously upgraded. From the perspective of JD.com, JD.com’s blockchain technology provides anti-counterfeiting and traceability services for multiple categories, and cooperates with more than 1,000 brand merchants.
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Blockchain fights double "eleven" again
During this year's "Double Eleven" period, Alibaba and JD.com performed well in the application of blockchain, cloud computing, artificial intelligence, big data and other technologies.
Among them, Alibaba’s order peak on the day of Double Eleven reached 583,000 per second, and the total number of logistics orders during the entire “Double Eleven” period also reached 2.321 billion.
It is reported that following last year’s “Double Eleven” core system on the cloud, this year Alibaba has achieved full cloud nativeization, from the content ecology to the technical system, and the new digital infrastructure has been continuously upgraded.
"Securities Daily" reported that Chen Wenqi, director of the Digital Economy Research Center of the School of Finance of Southwestern University of Finance and Economics, said, "During the Double '11' period, the frequency of transactions will increase sharply, and the load on the platform will reach the highest peak in a year. It is a huge challenge. Each company pays great attention to the investment and application of technology during the double '11' period, in fact, it regards the double '11' as a battlefield for technical training, in order to improve the technical solution ability to deal with unexpected problems in the business process."
According to the disclosure of JD Digits, it has joined hands with 12 leading banks to issue 100 million yuan coupons to 400 million users, and its JD Financial APP is the "second growth scenario" for many financial institutions during the big promotion period. In terms of technology application, JD Digital’s blockchain technology provides anti-counterfeiting and traceability services for multiple categories, and has cooperated with more than 1,000 brand owners.
At the same time, during the shopping spree of consumers every year, due to the existence of professional "wool party", it has a bad impact on the marketing transformation of merchants and platforms. In order to combat this "black industrial chain", JD Digits has developed a set of active and intelligent full-stack decision-making risk engines. Not only can it break through the performance bottlenecks, timeliness, and index complexity of the traditional rule system, but it can also more comprehensively and timely cover the multi-dimensional risk monitoring and identification of the whole scene.
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E-commerce giant embraces the chain to increase dimension
For the blockchain, the giants with a keen sense of smell have been planning for a long time. According to the data, Ant Financial established a blockchain team as early as 2015, and JD.com established the Y business department in November 2016, and started blockchain technology research and application scenario exploration.
However, it was not until 2018 that Alibaba and JD.com, two major e-commerce giants, successively released the application results of "blockchain + e-commerce".
During this year's "Double Eleven" period, Ant Financial revealed that blockchain technology was first applied in the Double "Eleventh". It is understood that Tmall has established a set of intelligent traceability system. This system uses the ant blockchain technology to upload the data of the commodity traceability system in the form of alliance chain, so as to realize the functions of data transparency, non-tampering, and full sharing. The data shows that this time covering hundreds of countries and regions, the origin traceability of 150 million cross-border commodities has been solved using blockchain technology.
At the same time, at JD.com's "618" marketing campaign in 2018, the "JD.com Blockchain Anti-Counterfeit Traceability Platform" was unveiled, attracting more than 400 domestic and foreign brands to cooperate, realizing the full traceability of more than 11,000 key commodities, and more than 1 billion pieces of traceability. commodity.
From this point of view, in the field of "blockchain + e-commerce", Alibaba and JD.com, two major e-commerce giants, have set off a new competition for blockchain applications, and each is galloping on the blockchain application track. .
In 2019, the double "11", the competition of "blockchain + e-commerce" is becoming more and more fierce. In addition to Alibaba and JD.com, Suning announced its "Blockchain Traceability" anti-counterfeiting technology at the "Double 11" conference.
Data shows that in 2019, Suning has more than 100 direct procurement bases overseas, and its buyer teams are located in 147 countries and regions around the world. Starting from May 2019, Suning International will use blockchain technology to stamp a unique "ID card" on each newly purchased cross-border imported product. As of the "Double Eleven" in 2019, Suning's products using "blockchain traceability" anti-counterfeiting technology have exceeded 50%.
In April this year, the China Mobile Communications Federation Blockchain Professional Committee and Chongqing Jinwowo Network Technology Co., Ltd. jointly established a "blockchain + e-commerce ecology" joint laboratory. It is understood that the laboratory will strengthen its construction around technological innovation, assessment and certification, standard research, policy consultation, and ecological collaboration, which will accelerate the application of blockchain in e-commerce, including cross-border e-commerce.
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Application scenarios are in full bloom
In terms of the application of blockchain technology, the current e-commerce giants have used it as a competitive weapon with a global focus and a future focus. This year, the practical work of Alibaba and JD.com in their respective application scenarios has frequently appeared in the newspapers.
On July 29, IPRdaily, the world's authoritative intellectual property third-party organization, and the incoPat Innovation Index Research Center released the "Global Enterprise Blockchain Invention Patent Ranking in the First Half of 2020". The list makes a statistical analysis of the number of global blockchain technology invention patent applications published from January 1 to June 30, 2020. The results show that Alibaba ranks first with 1,457 patents, and JD Digits ranks first with 121. The number of patents ranked ninth.
On July 23, Ant Blockchain announced that it will be renamed "Ant Chain", which will create a new infrastructure of trust in the digital age. At the same time, Trusple, an international trade and financial service platform based on AntChain technology, solves the problem of trust between buyers and sellers in trade.
Jing Xiandong, chairman of Ant Group, once said that in terms of application, AntChain has helped solve trust problems in more than 50 practical scenarios; in terms of business, AntChain currently "uplinks" more than 100 million times a day.
In August, according to the "AntChain Landing Scenarios and Selected Customer Cases" released by AntChain, AntChain has made great progress in the implementation of medical, judicial, financial, logistics and other scenarios.
In October, JD Digits released the "JD Blockchain Technology Practice White Paper (2020)", showing the outside world JD's practical achievements in the blockchain field.
The white paper shows that JD.com has rich application cases in more than 30 sub-category scenarios in six major fields, including quality traceability, digital certificate storage, digital finance, government collaboration, credit network, and insurance technology. At the same time, it also disclosed JD.com's leading layout of using blockchain as a "trusted connector" for industrial digitization and the industrial ecology of building multiple open alliance chain networks.
For example, commodity anti-counterfeiting and traceability, as JD.com’s first large-scale blockchain application scenario, has covered dozens of business scenarios. The data shows that as of June 2020, JD Zhizhen Chain’s anti-counterfeiting traceability platform has cooperated with more than 1,000 brand owners, with more than 1 billion off-chain data, and more than 7.5 million inquiries about “quality traceability” by consumers.
At present, in order to adapt to the development of technological innovation and support the implementation of business scenarios, JD Digital has independently developed the blockchain underlying engine system "JD Chain" by adopting a multi-level technical layout; on the other hand, it has built an enterprise-level blockchain Service platform "JD BaaS".
Analysts believe that with the development of blockchain technology, the potential of e-commerce giants' blockchain application scenarios will be gradually released, and competition will become more intense.
