Life does not need so much, 1000 EOS is enough. Now this sentence has become a joke.
EOS was born with a golden key in it, and the platform where big Vs from all walks of life brush up is the most potential killer of Ethereum. I looked at the EOS ranking today, and it ranks 10th. ADA is two steps higher than it. It has become a consensus in the circle that EOS has fallen to the top 10. Of course, the EOS community still has the last hole card, which is the launch of Voice tomorrow.
In March, Block.one said it would invest $150 million in blockchain social app Voice to support its independent operations. To deploy and promote Voice, Block.one spent $30 million just to purchase the Voice.com domain name. Also purchased 3.3 million EOS RAM resources, and paid a $24 million fine to the SEC to prepare for Voice compliance.
After a rough estimate, Block.one allocated an initial budget of $200 million for Voice. Does the skull have a bag? Spend 200 million US dollars to build a DAPP? Isn’t it good to spend money on such obvious trends as stablecoins, cross-chains, and DEXs? Especially when DeFi is in full swing, there are more doubts about EOS.
secondary title
1. Mysterious Voice
In 2017, Ethercat became popular, and the performance bottleneck of the Ethereum network was highlighted, with network congestion, transaction delays, and high handling fees. Ethereum killers have emerged this year, and EOS is the most promising and promising high-performance public chain, known as "million-level TPS". According to Bloks.io data, the current peak TPS of EOS is 3996, even so, it is indeed higher than most public chains.
High performance did not bring killer applications, DAPP became spinach, which was basically falsified, and its branch DeFi became the only story that could go on. For DeFi, it is still idling on the chain at present, and it is difficult to attract users outside the circle. Even the vast majority of users in the circle only invest in decentralized DeFi projects on centralized exchanges and have not been involved in the DeFi ecosystem.
So is there no other way out for the story of the public chain besides the idling DeFi? This may be the root cause of BM's bet on Voice.
What is Voice? To put it simply, the blockchain version of Twitter or Weibo has added a Token incentive mechanism (not EOS tokens, but a separate new currency based on the EOS main network), and we can see whose voices are based on users' likes and comments. It is more recommended, and the voices recognized by more users can get more Tokens. It is easy to understand the incentive model directly by referring to Steemit or Bihu. Of course, it is very different from Steemit and Bihu. Simply quote an analysis by Bai Temi.
1. The positioning of Voice is social, and the target is platforms such as Facebook and Twitter, not just for the currency circle.
2. Voice tokens have no pledge weight, and there is no saying that the greater the lockup, the greater the weight. One of the highlights of its token is the addition of the FOMO mechanism.
3. Voice is fully on-chain, and all user behaviors are on-chain, and a unique KYC mechanism is introduced to focus on real-person social interaction.
4. The official version of Voice will be based on EOSIO.
Voice is to EOS, just like DeFi is to ETH. BM's bet on social networking is nothing more than trying to inject more new users into EOS through Voice. From the perspective of voice positioning, BM wants to attract a large community of users outside the circle. Social software is a good entry point. Block chain killer application.
secondary title
2. How likely is it that Voice will be in the top position?
1. A $150 million budget
Block.one has planned to invest 150 million US dollars to support Voice. According to the customer acquisition cost of the Internet, a KYC user costs 100 yuan, and Voice can easily reach a million users. And Voice registered users will receive a free EOS mainnet account, and the scale of this account has exceeded one million. Of course, the money cannot be used for advertising.
2. Token Incentive Mechanism
The Voice token mechanism gives users incentives. No matter how wonderful a post is on a traditional social application platform, it can only win a few likes or forwards, but users can earn Voice tokens by posting on Voice, and the more popular the post, the more tokens they get. This is equivalent to behavioral mining, and you can get Voice tokens for posting and interacting.
What is more conscientious is that the only way to create Voice tokens is through the communication or content creation of real people. There is no ICO, and 100% social behavior mining. It is definitely unrealistic to subvert traditional social giants by relying solely on the token incentive mechanism. From the initial point of view, the influence of EOS is still there, and it is no problem for Voice to attract a large number of insiders.
3. Steemit experience
BM's last project was Steemit, which is also a blockchain social platform. Although Steemit has fallen from the altar, Steemit is very successful in a certain sense. Steemit once reached the top three in terms of market value, and domestic incentive content platforms such as Bihu actually borrowed from Steemit.
After all, BM has done a very successful blockchain social platform and has enough experience. Compared with Steemit, the current Voice has a smarter token economy and a more mature development team. The environment that Voice faces is much better than when Steemit was founded. More importantly, Voice is not short of money, and is backed by Block.one.
The most worth mentioning is that Voice has lowered the user experience threshold. Voice has opened a free EOS account for every registered user, which is convenient for attracting users outside the circle. I always believe that the blockchain killer application in the future, when you use it, you must not be able to see that the software uses blockchain technology. A simple, direct and low-user threshold drainage mechanism is the key to large-scale adoption.
secondary title
3. Can Voice reverse the defeat of EOS?
If other public chains with small market capitalization launch a social platform exactly like Voice, it will undoubtedly be favored by the market. The problem is that the launch of Voice is EOS. People’s expectations for EOS are too high, so in the currency circle, expectations should be lowered. .
Whether the launch of Voice is good for EOS or not, it must be good. Due to excessive expectations, the good has turned into a bad. Whether Voice can reverse the defeat of EOS depends on the development of Voice. At present, there is no problem with the cold start of Voice in the early stage. It is also very promising to become the largest decentralized social platform in the circle. After all, there is no relatively good one. Centralized social products.
At present, the biggest problem of the public chain is the lack of large-scale users and real landing scenarios. Even the current popular DeFi has a pitifully small number of users. The real demand for DeFi is not much, and more is stimulated by the radical token mechanism. false demand. In contrast, social platforms are actually a very good way to introduce incremental users. The blockchain industry now needs a successful template to prove that blockchain technology can truly expand to the largest number of ordinary users.
Once Voice is successful, it will not only be good for EOS, but also mean that EOS has the ability to support large-scale commercial decentralized applications," said Blockchain 3.0"Only then can it be realized.
(Note: This article is for reference only and does not serve as a basis for any investment decision-making. The currency market is risky, and investment needs to be cautious)
(Note: This article is for reference only and does not serve as a basis for any investment decision-making. The currency market is risky, and investment needs to be cautious)
