Editor's Note: This article comes fromHoneycomb Finance News (ID: fengchao-caijing), Author: JX kin, reproduced by Odaily with authorization.
Editor's Note: This article comes from
Honeycomb Finance News (ID: fengchao-caijing)
Honeycomb Finance News (ID: fengchao-caijing)
, Author: JX kin, reproduced by Odaily with authorization.
Voice is a project that Brendan Blumer focuses on and started brewing in June last year. EOS investors have been expecting this application to drive the price of EOS up, but since its launch on February 14, the price of EOS has dropped from $5.4 to $3.8, a drop of more than 20%.
Voice's positive drivers are insufficient, but it has attracted questions about privacy leaks. The Voice platform’s argument for strict control of KYC is to focus on the authenticity and openness of content, “KYC can screen out robots that publish information based on business needs.”
Combing the social media and communication applications related to the blockchain, it is not difficult to find that the social media-oriented Voice pays more attention to the quality and authenticity of the content, while the communication-oriented applications such as Telegram pay more attention to the protection of personal privacy.
Although the paths are different, there are many players on the blockchain + social track. Telegram has seized the main users of the blockchain. Traditional social platform forces such as Facebook, Weibo, and Twitter are also relying on user advantages to participate in different forms. To the battle of blockchain + social. Voice is under a lot of pressure.
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Voice KYC raises doubts
The launch of Voice did not meet market expectations, driving up the price of EOS.
A week later, Voice was challenged for leaking privacy. On February 21, CryptoBriefing reported that Voice's KYC mechanism triggered a privacy alarm. Information about Voice users is managed by HooYu, a UK-based company. While the company claims its privacy policies and practices are compliant with Europe's General Data Protection Regulation (GDPR), a deeper dive found that personal data managed by HooYu could be used to confirm someone's identity and "prevent and detect crime," the report said. .
Voice’s official website specifically explained the reason for setting strict management of KYC. It said that payment robots on social media will affect the authenticity of the content. To maintain the authenticity of the content, transparency and integrity are the keys.
Zheng Xuanyu, CEO of tata, a blockchain social sharing community, believes that the main contradiction in discussing user privacy leakage is not the collection of information, but the way to manage it, and whether the management authority is returned to users. "Anonymity is the core of blockchain products. One of the features, but not all products on the blockchain must be anonymous, sometimes collecting part of the user’s information for authentication can help the platform better serve users.”
Voice's official website also writes that Voice cooperates with trusted third parties to securely verify user identities. With a few exceptions, user information is only used by suppliers to verify user identity and will not be shared with anyone else. Automatically delete after time.
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When discussing Voice governance with users, Block.one CEO Brendan Blumer also pointed out that it is unrealistic to completely break away from censorship, “Society uses different forms of consensus to formulate rules to protect those things that are most important to us, but technically restricting the absolute Freedom, the trick is to strike the right balance."
That is to say, what Voice solves is the authenticity and openness of the content presented by users, rather than the protection of user privacy.
This may be related to Voice's own attributes. As can be seen from the official website, the functions of Voice are similar to Twitter and Weibo, and the content posted by users is visible to everyone, more like an open social media.
Regarding the KYC design of Voice, Zi Cen, the person in charge of the Hello EOS node, believes that it is difficult to say that Voice pays more attention to the meaning of privacy protection. The focus may still be on social media creation, traffic and corresponding rewards. “Voice is a huge The traffic pool attracts many traffic stars and has a positive publicity effect on EOS. Due to the influence of the BTC market, the promotion of the EOS currency price by Voice is unpredictable.”
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FOMO gameplay encourages users to "voice"?
In fact, open-ended social media is familiar territory for Brendan Blumer. Before founding EOS, he first created Steem, a decentralized content distribution community.
At present, Steem is still the main position of social applications. Among the 144 dApps included in DappReview, 67 are based on Steem, nearly half of the total.
However, from the perspective of user activity, the market popularity of these DApps is not high. Among them, Steemit, which has the highest number of active users in 24 hours, only has 2,300 people.
On Steemit, there are three types of tokens involved. One is Steem Power, which is equivalent to energy. The higher the value, the easier it is for users to make posts to the top, and the higher the exposure, the easier it is to get more rewards. Steem Dollars is the "fiat currency channel" in the entire Steem system, which can be purchased with fiat currency, and can also be used to purchase other services in the community. Steem Dollars are the main network currency similar to EOS, which can be freely circulated in the system.
The switching process of the three Tokens is complicated. First, you need to buy Steem Dollars with fiat currency, and then exchange them for the other two Tokens. This exchange mechanism is often criticized by users.
In contrast, the incentive mechanism of Voice has changed. According to the official website, users can get 3,000 VOICE Tokens when they register. After that, users can also get VOICE Token after publishing posts and gaining approval from others. The higher the degree of recognition, the higher the exposure of the post, and the more Token rewards the publisher will receive.
After receiving rewards, users can consume VOICE to put their posts in a better exposure position. If someone continues to spend more VOICE top posts, the next user spends more VOICE Token than the previous one, and the previous one can get additional rewards. There is no regulation on how to calculate the additional rewards.
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Vocie Token Incentives Like FOMO
This is somewhat similar to a FOMO game, where the income of the players who enter the game first depends on the payment of the players who enter the game later. Voice encourages users to consume Tokens to put their posts in better exposure positions to get more rewards. The essence is that the more VOICE Tokens are consumed, the more rewards they can get.
According to the official explanation, VOICE designed the reward mechanism in this way to encourage users to obtain Token to create content, so that everyone's "voice" has the opportunity to be heard.
Some users questioned the reward mechanism of VOICE on Twitter, thinking that posting content for the purpose of rewarding and consuming Token to top content will cause Voice to become a casino application rather than a content product.
In response, Brendan Blumer replied that in the future, Voice will also have comments and advertising spaces. In the advertising platform area, users bid for display positions, which brings free market pricing to the advertising process and also allows users to collectively screen interesting content and logo.
However, this is just the CEO’s idea. At present, there are no advertisements or comments on Voice, which is only open to US users. As for whether the functions of bidding for advertising positions and collective content screening will work, it is still unknown.
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Traditional social platforms enter the market and crowd out Voice space
Currently, there is no shortage of content platforms on the blockchain + social track. If it's just token hype, it's hard for Voice to make breakthroughs by relying on content.
On the contrary, applications with stronger communication attributes such as Telegram and Mixin Messenger have been recognized by some markets. Different from Voice's emphasis on user KYC, they were born to protect user privacy. Through encryption technology, end-to-end encrypted information can be sent between users, and there is no need to provide personal information such as ID cards when registering.
In terms of token incentives, currently users do not have token incentives when using Mixin Messenger and Telegram, but this does not prevent users from using these two products.
Today, Telegram has become a gathering place for cryptocurrency users. Project parties, exchanges, media and other industries all have their own Telegram groups. Some teams communicate and cooperate with the outside world, requiring each other to use Telegram. Mixin Messenger has become Li Xiaolai's main position to "water" new leeks in his classes.
Telegram, which grew up relying on blockchain technology, has been recognized by users. At the same time, traditional Internet social platforms are also actively embracing blockchain.
On September 2 last year, Sina Weibo launched a social app "Oasis" with token incentives, and users can collect "water droplets" on the app. According to the APP, Waterdrop is a digital asset in Oasis’ social network. It is a reward for users to contribute value to Oasis. It generates storage based on a decentralized model and can be used to redeem benefits, reward content, vote for rankings, etc. in the future.
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Twitter CEO Says Plan to Fund Teams to Create Decentralized Standards
