Produced | Odaily (ID: o-daily)
Produced | Odaily (ID: o-daily)
A rambling remark made the already panic-stricken people lose confidence in the callback. Within 2 hours of BM's remark fermenting, EOS fell by nearly 12 points, and the entire network liquidated hundreds of millions of RMB.
Looking back on the mainstream currency market in the past year, EOS is often criticized as the weakest currency, always leading the dive on the eve of the market waterfall. This time, it was only a week before breaking through to a new high in the past half a year, and EOS has become a "hot potato" in the hearts of currency people.
The development of Dapp is stuck in a bottleneck, BM’s reputation in the community has been repeatedly questioned, and EOS, which lacks “fundamentals”, is in urgent need of a benchmark product to regain confidence in the market. The Voice built by Block.one is regarded as the last self-help of EOS Rope.
However, the results of this test of shutting out Chinese users seem to be not as fast as expected. Not only the currency price is calm, but also few people outside the community pay attention.
secondary title
Voice got off to a dull start, but the "Voice it" gameplay is quite interesting
Voice was born with a silver spoon in his mouth.
As early as the summer of 2019, Block.one spent 3.3 million EOS to buy half of the RAM (about 32 GB) in the market, indirectly driving a 260% surge in RAM prices.
This sudden move ignited the EOS community. Not long after, Block.one officially announced to create a social project called Voice based on EOSIO. All RAM and CPU costs on Voice will be paid by B1 account, and all Voice accounts are free. Minimize user entry barriers.
Not only that, but in January 2020, Block.One also invited Forbes Global Chief Digital Officer Salah Zalatimo to serve as CEO of the Voice project.
The amount of money and energy that Block.one poured into Voice made Voice a lot of attention before it even came out.
According to the official website, Voice is a transparent, reward-based social network for creating, distributing, and discovering content. It hopes to foster a new, trusted experience through infrastructure such as authentication and transparent databases.
In fact, the gameplay of Voice is the same as that of Steemit and Bihu. They all tell stories about returning the value of social media platforms to users themselves.
Voice claims to be a blockchain-powered social network, with no opaque unilateral data buying and selling, no hidden algorithms, and the value is recycled back to users through Voice tokens.
According to the concept of Voice, every piece of content and post posted by a user is a voice of his own. When other people like your post, you will be rewarded with Voice tokens, the more popular the post, the more tokens you get.
After the official test was opened, although there was a lack of participation from Chinese users, the discussion of Voice was a bit cold, but there were still American users who took the lead in showing the true face of Voice.
From the screen recordings shared by users in the United States, the current Voice beta version is a web-based app with a simple page design, and each new user has 3,000 Voice tokens in their account, so that users can interact on the platform.
The homepage is the Voice information stream. According to the official introduction, all information streams are sorted according to the number of likes, comments, "voice it" volume, activity, and release time of posts. New posts are more weighted.
Users can further filter 5 kinds of news flow sorting schemes through the drop-down menu bar - the most popular, the latest release, the most comments, the most likes, and the most "Voice it".
"Voice it" is actually one of the most interesting designs in Voice.
According to the official introduction, "Voice It" is one of the ways to increase the exposure and spread of posts on the Voice platform.
If you see a good post on Voice and you want more people to see her, you can choose to "Voice It" on his post
image description
(As shown in the figure, the cost of performing a "Voice it" operation on BM's Voice post is 3.3 Voice tokens)
At first glance, you may feel that it is thankless to spend your own tokens to post other people’s Voice posts, but in fact, everyone has the possibility to obtain Voice tokens through the posts of other Voice users.
The gameplay of "Voice it" has a slightly "FOMO" style.
When you voice a post, others can replace your "Top Voice" status with a higher price within 24 hours. If no one bids higher than you within 24 hours, then you will become the last "Top Voice" of this post. Not only can you recover all the Voice tokens you bid, but you can also get an additional 33% of the new bid award.
The initial price of "Voice it" is 1 Voice token, and every time "Voice it" is added, the cost will increase by 30%. For the first time, each post is owned by the author with Voice tokens, and when the next user comes to pick up the order, the Voice that the previous user bid will be fully refunded.
Tips：
33% of the growth cost of "Voice it" will be distributed to post authors;
33% of the revenue will be given to the previous "Top Voice";
The Voice already obtained by the user will not be included in the next circulation.
For example, little A just posted a new Voice post, you spend 1 Voice token to become the first person to Voice her post (ie Top Voice), and Little A will get 1 Voice token .
Within 24 hours, Little B appeared and spent 1.3 Voice tokens to replace you as the new Top Voice, then you can not only get back your cost of 1, but also get 0.3 Voice tokens paid by Little B 33% of them (0.3*33%≈0.1). Similarly, the author A can also get 33% of the 0.3 Voice tokens paid by B (0.3*33%≈0.1), and the 0.1 distributed to the previous "Top Voice" and the author will not be included in the next circulation.
secondary title
Strict KYC requirements are also an important part of compliance
Voice may be the most stringent KYC authentication among so many social products.
On February 11, Voice officially announced that the beta version will be opened in the United States, then slowly transition to the English-speaking region, and finally the world. Although most EOS users are concentrated in China, and all Chinese community members are looking forward to it, the founder still chooses to start in the United States. The strict KYC conditions will keep a larger group of Chinese users out.
Why pay so much attention to KYC? According to Voice, it wanted to create a platform free of fake accounts and bots. Therefore, Voice uses the third-party provider Hooyu to verify the user's identity, and requires the user to provide verification information such as address, driver's license, passport or ID number, selfie, etc., and can participate in platform interaction only after the verification is passed.
In addition to advocating real-person communication and combating system zombies, this move is more to solve the problem of the wool party.
In fact, Steemit, BM's previous project, was emptied by the Wool Party.
Unlike Voice, Steemit does not adopt the one-person-one-vote system, which has led to the influx of a large number of wool parties. There are many cheating methods for users to register and like and comment on their own articles. The life cycle of the platform is over.
At present, the content on Voice is basically published under real names, but Voice also stated that privacy options will be provided in the future, but it still needs to ensure that the only user is responsible for the content.
Despite its many blockchain elements, Voice is a solid social product. In the official announcement, Voice's vision is also very big.
"We live in a 'post-truth' era where many media platforms have lost their way...it's time for us to use technology to find a better way," said Voice CEO Salah Zalatimo.
What Voice wants to do is not an American version of Bihu, not just a Steemit on EOS, but a new social solution that subverts traditional social networks such as Facebook and Twitter. All kinds of actions show that Block.one has a Reshape the heart of social media platforms.
According to Hellopool calculations, B1 previously purchased 32G of memory, and creating an account consumes about 3K, and 32G of memory can create about 10 million accounts. In other words, Block.one is ready for tens of millions of users.
If you want to become the next generation of social giants, you must do compliance. Strict to somewhat harsh KYC conditions are actually the first step in the compliance route.
Before the official launch of the beta version, the Voice team laid a lot of work for compliance. It is understood that there are more than 100 legal professionals in its team. Efforts are currently being made to obtain independent licenses in most states in the United States.
In a previously published article, Voice stated that it is trying its best to ensure that Voice's tokens comply with US securities laws, not only cooperating with the SEC, but also establishing policies and systems that comply with OFAC and AML requirements.
Of course, the current application channels for Voice tokens are relatively single. However, Voice also plans to add more functions and launch more applications related to Voice tokens after the beta version.
secondary title
Voice, if you can't make it, you have to make it
Since the official announcement for half a year, the Block.one team has invested countless energy and money in Voice. In the past six months, people have closely bound the future of EOS to Voice, and even called Voice "the life-saving straw to save EOS". exaggerate.
Many people are disappointed with EOS: "EOS feels that it has basically been falsified. It has been several years, and nothing serious has been produced."
The bright moment of EOS is as short as fireworks. Now that 2 years have passed, EOS is facing the crisis of user loss and slowing growth. Before commercial use, these so-called blockchain 3.0 public chains are in trouble.
According to the data compiled by DappRaddar, the daily active user data of EOS shows that in January 2020, it decreased by 61% compared with January 2019. While the user bases of Ethereum and TRON are increasing, the user base of EOS is steadily declining.
After consulting the data, Odaily found that in the past 30 days, the number of active users on the EOS chain was compared with the Ethereum and Tron public chains, and EOS was indeed far behind.
According to the data on the number of DApps, EOS ushered in an explosive period of new DApps from the middle to the end of 2018, but starting from January 2019, the speed of new DApps began to slow down, and by the middle of 2019, there were even fewer There are new DApps appearing.
On the contrary, the DApp ecology of Ethereum and Tron is going fairly steadily.
Only when the EOS-based DApp ecology is prosperous enough, and DApps with large-scale users and high-frequency user behaviors continue to emerge, the value of the EOS public chain will be more stable.
What Voice is to EOS is not just as simple as Block.one issuing another new coin.
"Voice is the ultimate growth driver of EOS at this stage." Guo Dafeng, the founder of EOS Asia, commented on the significance of Voice to EOS.
"The biggest advantage of Voice is to attract big Vs from all over the world to join again and regain the traffic advantage." Zi Cen, founder of HelloEos, once analyzed that the launch of Voice is not only to increase the activity of the main network and CPU RAM consumption. In his view, Voice will not only recall the traffic, but also recreate the positive image of EOS,
secondary title
Can Voice really help the future of EOS?
"With the help of Voice, the total number of EOS accounts can easily reach 5-10 times the current scale." It is believed that Voice users are naturally EOS users, and the growth of Voice will also be the growth of the EOS platform.
There are currently 1.73 million users with EOS accounts. These users have an educational foundation and have long adapted to the various token online earning methods in the blockchain world. There is no doubt that they will become the seed users of Voice.
But the social track is not so beautiful. Everyone wants to disintegrate the Facebook empire, but more players are hitting stones with pebbles. If you don’t talk about stock users, is it possible for Voice to enter the lives of ordinary people, from the niche to the public?
"Voice has the potential to enter the lives of ordinary people, but it will take longer than expected," explained Hahn, founder of South Korea's alternative node NodeONE. The US election has just started, and social platforms play a crucial role in US politics. But I don’t think this means that Voice may be successful overnight, and the important thing is in the long run.”
"Voice has the potential to be popular with the public. But I also want to say that whether Voice can achieve great success depends on how to establish an effective drainage mechanism." Guo Dafeng, founder of Eos Asia, also thinks so.
From DApp games to spinach to funds, there is still no killer DApp with millions of users in the blockchain world. The dilemma that EOS is facing may also happen to public chains such as ETH and Tron simultaneously.
"Blockone needs to create a template for EOSIO, and even for the blockchain world, to prove that blockchain technology can truly expand to the most common users. This template is Voice." Voice is not only a benchmark on EOS, It is still helping a group of players known as commercial public chains to find the product form of the blockchain world.
Perhaps for people who are addicted to casinos, they don't need any idealism at all, they just need to pull. In the short term, we may not be able to see the boost that Voice brings to the price of EOS, but as the Voice team said, industry changes will not happen overnight, let alone in a vacuum.
Without people involved in the process, with oversight and feedback, Voice might never have become what it was supposed to be.
