Editor's Note: This article comes fromBlock beats BlockBeats (ID: BlockBeats), Author: 0x29, reprinted by Odaily with authorization.
Editor's Note: This article comes from
Block beats BlockBeats (ID: BlockBeats)
, Author: 0x29, reprinted by Odaily with authorization.
On this Valentine’s Day when no one in Moments posted transfers, EOS founder Daniel Larimar (screen name “BM”) became the protagonist of the day in the cryptocurrency industry. The decentralized social platform Steemit he created in 2016 was in It was announced on this day that it was sold to Justin Sun, who was recently obsessed with acquisitions, and his newly created decentralized social platform Voice announced the launch of the Beta version on this day.
Voice, which has been warming up for almost a year, was launched. This is what BM called "an application that will change the industry landscape". It was launched as scheduled on February 14. The first region to open is the United States. Just like EOS cannot do without domestic support, Voice without Chinese support will certainly not be able to change the industry structure.
According to the description of BM and Voice's official website, Voice is a social application based on EOS network and similar to Twitter. Users can get VOICE token rewards when they post content on Voice and get interaction with others. They can also use tokens to interact with other people. This common token reward circulation model is used to support this application."Voice it"As can be seen from the picture, in the Voice Beta version, each account seems to give away 3,000 VOICE for users to use. The calculation method of the specific reward has not been exposed for the time being, and the temporary user volume is not clear. However, it has been observed that Voice is an open network, unlike the closed circle of friends, anyone's Voice can be seen. About 10 hours after Voice was launched, a mobile phone screen recording video showed that BM, the founder of Voice, had 63 followers on the Voice account and obtained 3,000 VOICE tokens.
It can also be seen from the pictures and videos posted by some participants in the United States on Twitter that the interface of Voice is very similar to our common social interface, the only difference is the feed flow mode, the display of pictures + text, and the number of comments and likes. The most important thing is to add the display of how many VOICE tokens this Voice has obtained. On the whole, it is a concise version of Weibo + long blog.
In addition to simple interactive circulation, VOICE tokens also have a use similar to "topping", called
. There will be topic categories on Voice, and users in each category can “pin” their own content, which requires some VOICE tokens. When other users want to top their own Voice, they need to pay more VOICE tokens, and the fee for the previous top user will be refunded, and there will be additional VOICE rewards.
From the current point of view, the design of "Top" may be the most distinctive feature of Voice, a social application, and this design is also very similar to the views expressed by BM when he introduced Voice before. He believes that people need to make their own voices. In Voice, putting it on top allows everyone to see their own Voice.
The effect of this mode of allowing more people to see their own content is similar to the forwarding of big Vs, and users only need to pay for it. It’s just that there is an important limitation in this gameplay where everyone seems to be able to top, users need to have enough VOICE tokens.
In the early stage, 2 VOICEs can be placed on the top, but in the later stage, 2000 VOICEs may be needed. Ordinary users do not have enough VOICEs to use this function. And this seems to have returned to a FOMO cycle. The earlier the user comes, the greater the possibility of getting more tokens, and the advantage is greater than the latecomers.
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The original intention of Voice
The original intention of the Voice application design, according to BM, is because there are no restrictions on fake accounts on social platforms, and fake news emerges endlessly. He hopes to have a social platform without fake accounts and news.
In order to achieve this, Voice needs a perfect KYC. This perfect KYC is stronger than all the current social networks, and it is more perfect than the certification of Twitter, Facebook and other Internet giants, so as to ensure that this platform does not have any so-called wool parties. and fake news.
The blockchain and decentralization have no role in this aspect. The platform based on EOS can only guarantee data storage and network control, which is different from other platforms. It is impossible to guarantee that a real person corresponds to an account. EOS itself has wool party problem. Muneeb Ali, CEO of Blockstack, the first compliant token financing project, also said that the decentralized network is extremely difficult in user KYC, which is much more difficult than a centralized organization like Twitter.
So what does Voice user KYC do?
Judging from the HooYu official process, users need mobile phone numbers, Twitter/Facebook/INS/Google and other social accounts, selfies, driver's licenses/ID cards and other identity proofs to finally confirm the identity of real people.
HooYu's authentication method seems to be really strict. Although every link can be faked, the cost of crossing the fake is much higher. It cannot be said that there will be no fake accounts in Voice, but under such a complicated KYC, the number of fake accounts will most likely be smaller than the current social platforms. But this brings up another question. Under such complicated authentication, are users still willing to use the Voice platform?
In order to attract traffic, the user registration logic of most platforms is as simple as possible. Users get started in one step, and even log in directly with other social accounts. There is no registration cost, and users are willing to accept it. However, under HooYu authentication, users are required to actively submit several copies of their private materials to a new social platform, which may not be acceptable to some users, and the cost of user migration is unimaginable.
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Voice pain points
The social field has always been a battlefield for Internet giants. The difficulty of this battlefield is that the cost of user migration is huge. If there is not enough attraction, users will hardly be interested in new platforms. Weibo’s oasis and Tencent’s friends are very good. For example, WeChat with a monthly activity of 800 million cannot allow users to migrate to the new Tencent social platform, which shows how difficult it is for user migration in this field. Even if the original platform already has a large number of users, the more common functions of the new platform cannot attract users to migrate at all.
In fact, competitors in the blockchain industry are still Internet products. So far, the only successful social product is Telegram, because encrypted chat is a pain point for users, and users do not want their chat content to be known by others, so Telegram is developing rapidly.
The core pain point of Voice is to provide a social platform without fake accounts and fake news. Is this the pain point of users? It is true that the impact of fake accounts and fake news is very serious now, but is this pain point so severe that users must migrate to a new platform? Probably not yet.
During the epidemic in Wuhan, fake news continued. Tencent specially built a platform to dispel rumors. Tencent will verify all the latest news as soon as possible, and give a true, false, or doubtful judgment as soon as possible for your reference. Obviously, in extreme cases, a credible institution can completely allow everyone to judge whether the current information is true or false. It is theoretically possible to alleviate the impact of fake news on user experience on existing platforms. So what is the core competitiveness of Voice?
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Voice Token
At present, only VOICE is seen in the Voice application. Users use one token to complete all functions. The advantage of this is that all the value of the platform will only be attached to this token. On the other hand, VOICE How is the currency stable? In other words, how to prevent the price drop of VOICE from causing users to leave?
On the Steemit platform, which is a social platform just acquired by Justin Sun, BM once designed three token mechanisms to run in the Steemit system. Steem is the core, Steem Power is similar to shares and can be converted with Steem, and Steem Dollar is a bond. The three-coin system is extremely complex, and the three have their own functions and do not conflict.
The original intention of BM design is probably to stabilize rewards and not cause user loss due to fluctuations in one of the functions. But the problem is that the mechanism is too complicated for users to understand, and the three-coin mechanism has not stabilized the price. Steemit has dropped from a project that once ranked third in market value to just entering the top 100 now.
Voice tokens are obviously much simpler, and there are no applications and prices at present. These will surely enrich the ecology in the future, but if the price of VOICE cannot be stabilized or continues to rise, it is unknown whether users will continue to stay on the platform.
Decentralized social platforms are not a rare concept, but BM's Steemit is indeed one of the most successful platforms at present. Not surprisingly, under his personal influence, the scale of the Voice platform is not too bad. He bought it overnight last year. 50% of RAM in the EOS market also leads us to believe that he does have high hopes for Voice.
