Blockchain social media: Voice's difficulties and great prospects
星球君的朋友们
2020-02-01 06:34
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The road that Voice has to go is far more difficult than we imagined, but it is also more ambitious and courageous than we imagined.

Editor's Note: This article comes fromIMEOS(ID:IMEOSONE)Editor's Note: This article comes from

, Author: Cannabis Flower, reprinted with authorization by Odaily.

From the first appearance of Voice at the Block.one press conference on June 2, 2019, to the upcoming launch of the Voice Beta version on February 14, 2020, more than half a year has passed. For the hardworking Chinese people, this period of time is enough Two, three or four products have been launched. What did the belated Voice do?https://voice.com/)’s blog column has updated two new articles: "Behind the scenes at Voice: Legal & Compliance" and "A Regulatory Recap", which can probably answer what they have done during this period. In summary, it is Voice’s difficulties and future lofty.

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Voice's Difficulties: Legal & Compliance

The title of the first article "Behind the scenes at Voice: Legal & Compliance" succinctly tells us that the most important thing behind Voice is legal compliance. Voice will comply with US securities laws, economic and trade sanctions rules, anti Policies such as money laundering rules and other requirements, as well as licenses from most states in the United States, in order to face the compliance of so many laws, Voice has more than 100 legal teams alone. It is even more difficult than we imagined. We must know that at the beginning of 2019, there were only 51 members in the legal department of iQiyi, and 56 members in the legal compliance department of JD Digital Technology.

We know that Voice is positioned as a global social media, and paying attention to legal compliance means that Voice must meet the requirements of various laws and regulations in various countries. The article mentions that "it is very challenging to provide a unified experience for everyone. Sex." One sentence shows the difficulty of Voice, and the slow progress is understandable.

As a social media, in addition to policy compliance, content compliance is also a top priority. The Block.one team follows: all laws to protect personal data, and the principle of an open and authentic communication platform, which requires them to deploy such as data protection personnel, Data and privacy policies, compliance checks, and extensive cybersecurity measures.

We can see several key words of Voice: legal compliance➕globalization➕data transparency and security are the reasons why it consumes a lot of manpower, material resources and time. Some original features and frameworks of Voice.

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▲   from similarweb

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Voice's Future Is Big: Reinventing Social Media

Although Voice is difficult and dangerous, it also has a great future (hope not to be beaten in the face), if it can balance the legal compliance of various countries and realize the original vision. You must know that Voice is based on the ills and pain points of today's media platforms. In the second article "A Regulatory Recap", it pointed out that Facebook, the world's largest social media, has a large number of fake accounts, opaque algorithms, and selling users' attention. For issues such as obtaining income, Voice pinned Block.one’s vision and ambition to reshape the social media platform. They have done a lot of work for legal compliance to pave the way for global ambitions, and also absorbed Facebook Libra’s deep regulatory whirlpool Lessons learned from others.

"A Regulatory Recap" describes what Block.one's ideal social platform looks like under supervision, that is, the overall framework of Voice:

Transparency and consistency between users and the platform

It is difficult to distinguish the fake news that everyone is trapped in the media platform. Now we are in the epidemic situation. What we see on Weibo is that the rumors and the truth are intricate. Voice is built on the EOSIO blockchain. Its unique attributes are system data layer, participation The system interaction between the author and the network provides transparency, immutability and traceability.

(In fact, not only media platforms, but similar charities need to be supplemented by the transparency of blockchain technology to bring us a sense of trust. The Hubei Red Cross Society under the epidemic has been questioned. In the future, there may be more The application of blockchain technology benefits the country and the people.)

Control and benefits return to the user

Nowadays, most of the platforms are self-oriented, arbitrarily obtaining and selling our personal information without the user’s knowledge, and at the same time making a lot of money from the benefits brought by our attention. Only the platform has obtained the maximum profit. Benefits, users and platforms have always been in an unequal position.

As for how to get Voice tokens: when registering, users can get an initial subsidy; daily active users can get daily free rewards; authors get rewards for creating popular content; and other types of rewards...

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▲ BM introduced Voice at the press conference in June this year

The content under the review of the real account is true

Block.one has repeatedly mentioned fake accounts before. As we all know, a large number of fake accounts and messages condone large-scale manipulation. The amount of brushing and the existence of wool parties are obviously the bad effects of fake accounts.

Voice requires all users to KYC: to complete proof of identity card and address residence, and the content you publish on Voice is completed under your real name, of course they will provide privacy options later, provided that you want to be based on this Identity is responsible for the content of the output. Under the real identity verification, people may be in awe of the content they output.

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