Editor's Note: This article comes from, reprinted by Odaily with authorization., reprinted by Odaily with authorization.
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Voice overview
Mission and Vision
Features and Functions
Business model and release plan
We're consulting with the SEC on social media platform Voice
In June 2019, we announced that we would release Voice, a new social network developed using blockchain technology, to correct the previous deviation between users and platform operators.
We will give an overview of Voice's vision and Voice, the blockchain-based reward platform token.
The goal of Voice is to become a place where creators are willing to share, because it can protect the integrity of their original content, users can obtain transparent source information, and pay to promote content; Voice token is a mechanism that can make this vision come true.
We promise to provide the SEC with information about Voice in an open and transparent manner, and cooperate to resolve any concerns and issues.
Today's social media requires transparency and adjustment between users and platform operators
Social media is suffering from disinformation and manipulation, which has led to a lack of transparency and systemic bias.
Fake accounts and messaging have enabled massive manipulation that continues to fester.
Opaque algorithms abuse users’ trust, and platform operators acquire, process, and sell user information without users’ knowledge, which damages users’ concerns and interests. There is no traceability, and users are not allowed to share the value created thereby.
current incentives
Today, people don't control social media, but social media tries to control them, and motivates by:
Create more accounts, even fake ones, to attract more advertisers, which leads to inflated numbers, which in turn leads to increased advertising revenue but the result is to the detriment of the health of the social platform, users with the personal data they have, Brought more paid content.
The platform does not give back any value to users, but provides platform creators who are constantly increasing, deceives users to download continuously, and integrates and sells user data through ways that users do not understand or see. The income but the damage to the interests of users.
Voice provides the familiar functions of social media, but uses new technology to return control and benefits to users.
Voice will have the same functionality as current social content publishing platforms. Our key innovations are reflected in the following features:
1) The blockchain architecture provides transparency, and therefore trust, to the system data layer and system interaction of all participants with the network.
2) Most of the benefits generated by user attention for the platform will be given back to users. We adopt a new token that can consume, promote or enhance the position of content on the platform.
The traditional way social media commercializes attention is by selling targeted ads to third parties. On Voice, this attention will be reflected by consuming Voice tokens, returning control to users, allowing them to get rewards from the content they create and voluntary sharing of data.
Voice's unique value proposition and key tools
1) Real identity - use KYC online identity authentication
2) Transparency - using the EOSIO blockchain architecture
3) Consistency between platform and user interests - using a dedicated blockchain token
The above three unique features and technologies will help our vision come true.
Verifying identities helps us ensure communication between real people and combat systemic manipulation
Voice authenticates users, creating a responsible community of users or their content through transparent verification.
Facebook has shut down 54 million fake accounts so far this year. Twitter selectively verifies accounts (less than 1% of users)
Voice will go a step further by requiring all users to complete the KYC step: present a valid photo ID and proof of address to complete identity verification and residency.
Users pass real name verification on the Voice platform, and all published content and interactions will be under their names.
Privacy options will be provided in the future, but only under the condition of protecting the integrity of the unique user and being responsible for the output content based on this identity.
Joining Voice is free.
Open blockchain architecture establishes transparency
All important operations on the Voice platform, such as login, post, comment, like, follow, etc., will have unique records on the Voice blockchain.
Blockchain is immutable, traceable, and verifiable by anyone.
Transparency means that a user's historical operations on the Voice platform become part of the public record, and the user knows that this information can be seen by others.
Tokens allow contributing users to obtain the shared benefits they deserve
Users can use tokens to attract the attention of other users. According to the quality and quantity of the content created, users can earn equivalent benefits and gain attention.
Tokens serve three main purposes:
1) To facilitate communication with other users and their content
2) Help authors increase the visibility of their content
3) Mass interest-based recommendations can measure the popularity of content
All registered users will get a certain initial pass to experience the mechanism of the system and do some basic operations.
Only registered users can get Voice tokens
All users are required to complete the identity verification process
We use technical methods and prescribed steps to ensure that only authenticated users can participate in Voice, and temporary visitors can browse, but cannot receive or use tokens.
The transfer between registered users is part of the operation of the system to help balance the asymmetric dynamics between content creation, content promotion needs, and participation mechanisms
For example: users who want to become opinion leaders may want to increase the reach of content, and they can use tokens to promote their content to potential followers. Other users may not need as many tokens.
"Consumable use to help identify popular content
like" reward
On the voice platform "like" and page views have higher weight than other platforms such as Twitter. The content created by the user is liked by others, and the Voice platform will reward it. We will use a formula to calculate the number of rewards, which will be based on the number of likes and the comparison with other like content of the same magnitude.
public content
Other sites like Facebook always configure and adjust algorithms in ways that users cannot understand. Voice is very transparent to users, and the logic behind content recommendations can be seen, because the foundation of the voice blockchain database is transparent.
adjust
Users who violate Voice usage rules or content requirements will have their tokens canceled or postponed. Users who report prohibited content are rewarded with tokens to help maintain community standards.
Participate to get Voice Token
Registered users who are active every day can get free daily rewards, which can be used as needed if the Voice rules allow it.
When signing up, users get an initial subsidy — a 30-day advance payment of daily rewards that they can start using immediately.
In addition to daily rewards, authors are rewarded for creating popular content.
There are also other types of rewards, such as: special content, watching ads, assistance in adapting content, inviting new users, etc.
Voice Profit Model Design
Our initial focus will be on building an active and engaged community of Voice users. Once we have an audience, Voice will be an attractive place for businesses to advertise.
One of the key tenets of Voice is to keep the interests of users and the platform aligned: most social media platforms now sell user attention, and the platform retains all advertising revenue (for example: facebook), Voice is different, we believe that users should be commercialized Their content and the value created for their efforts.
In order to continue development and our investment, we plan to collect 10% of the annual supply of tokens, which will be used to sell to advertisers who want to place on Voice.
We will sell a part of the advertising token to the advertiser (the token will be obtained from inflation or obtained from the user Voice or sell tags)
Advertisers will buy the remaining tokens of users, and the advertising revenue is separated from the platform and content creators (similar to Youtube).
This creates a paid model where premium authors can earn money on high-quality content.
In order to improve the token-driven model, other traditional models will also be used, such as setting up banner advertising positions (similar to AdSense) or direct sales through our own advertising platform (similar to Twitter), but these solutions have yet to be further developed.
Voice will become a full-fledged social/new media platform
User authentication: registration, ID recognition, photos, preferences, account recovery
Content Creation: Post, Image, Video, Link, Edit, Delete, Reward Collection
Content interaction: browsing, voice (promotion), comments, reward like, auditable blockchain
Find content: personalized subscriptions, promotional content, categories, searches, links, trends, notifications
Content tags: create tags, buy tags, search, follow
Content adjustments: standards and policies, reports, reviews, hiding, deletions, complaints, token penalties
Token management: daily subsidy, balance, transfer, historical rewards
Other users: @reminder, search, follow, block, private chat information
