In the eleventh year of Double 11, major e-commerce platforms have shown off their achievements. It is understood that blockchain technology is fully involved in this event. From commodity traceability, "seller show" original protection to shopkeeper digital identity authentication. It has to be said that Double 11 has become the best training ground for blockchain.
Buying, buying, and buying exploded, and blockchain technology began to serve the new era of consumption. When the consumption content is gradually enriched and innovated, it is believed that the landing scenarios of the blockchain will become more diverse.
As an authoritative media in the industry, Odaily has been looking forward to the spring of blockchain technology, and has been paying attention to and looking for "blockchain +" cultivators and pioneers. On November 13, the "2019 Odaily FAT Blockchain Award" was launched. "List selection.
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When Double 11 meets blockchain
What exactly can blockchain do? How does it affect our lives? Odaily sorted out some data and found that blockchain technology is releasing new vitality.
Cross-border consumption has become a new trend, blockchain traces the source of goods
On Double 11 last year, according to statistics, there were 27 million cross-border imports across the country. This year is estimated to be at least 35 million orders. When consumers add Japanese and Korean cosmetics, German skim milk powder, and Australian health products to their shopping carts, have they considered how to guarantee the authenticity of the products? Consumers have the right and need to know where the things they buy come from and what happened during the transportation process.
Blockchain is naturally compatible with product traceability. Technically, the distributed storage and non-tamperable characteristics of blockchain are suitable for information processing on the supply side. In terms of demand, the shopping market is flooded with counterfeit goods, and consumers have a high demand for traceability of cross-border goods.
According to statistics, this year, the number of Tmall products protected by the ant blockchain reached 150 million, covering 14,500 international brands. JD.com used the "blockchain anti-counterfeiting traceability platform" to trace more than 1 billion items of goods. At the same time, Suning also stated at the double 11 conference that more than 50% of the products traced using blockchain technology have exceeded 50%.
In addition, many companies are also trying to transform the pain points of the shopping market. In the field of cross-border e-commerce, using blockchain technology to obtain "ID cards" for many commodities is the most important role. Now that cross-border consumption has become a new trend, supply chain management, especially traceability, logistics and other fields, using blockchain can better enhance corporate credibility and protect consumer rights.
Medical health care has become a new trend, blockchain escorts health
Healthcare has become one of the hottest areas of consumption. In addition to buying health care products, people are also keen to experience offline medical services. Regular vaccination is the first step in health maintenance for most people. But the safety of vaccines is also the hardest hit in the medical field. Falsification by vaccine manufacturers and "inactivation" during transportation have become two major problems.
Compared with the production link, the circulation in the transportation link is easier to control and master. The health field of Guangdong Province has made the first attempt to integrate blockchain technology with vaccine and vaccination management. The whole process of vaccine circulation can be supervised visually, making vaccines safer.
In addition to enhancing the credibility of the vaccine, figuring out whether there is a problem in the production or transportation process is also an indispensable part of the process. Based on the Ant Blockchain Bass platform, Yilian launched the "Vaccine Cold Chain Temperature Sensing RFID Traceability Internet of Things Solution". Manufacturers and regulatory authorities can use the data on this chain to divide the responsibilities of all parties.
Under the consumption environment where the whole people pursue health, the field of medical care has become a new market for blockchain. Odaily has sorted out the "blockchain + medical" enterprises in the filing enterprises, and found that most of them use the blockchain as a to B application, that is, use the blockchain to realize the safe storage, credible sharing and sharing of medical data. Data validation. Although the C-side of this process is not aware of it, the application of blockchain technology has strengthened the credibility in the medical field and brought a safe and reliable healthy environment to the public.
Insurance has become a hot field of consumption, and blockchain has become a barrier to safety
Under the carnival shopping, many consumers gradually become rational. Insurance products and services also shine on Double 11. According to data, the number of insurance policies undertaken on Double 11 exceeded 1.3 billion.
With the rise of the insurance consumption economy, people's willingness to buy insurance has gradually increased. But under the premium and a series of complicated operating terms, even if you want to, you will become powerless.
Information asymmetry and difficulty in sharing information make the overall operating efficiency of the industry low. Insurance itself is complex, involving multiple participants such as consumers, intermediaries, insurers, reinsurers, etc. There may be flaws in every link of the entire system, such as information concealment, misinterpretation of policy content, and prolonged policy processing time. kind of problem.
The emergence of the blockchain has broken the information asymmetry and helped insurance companies reach the post-guarantee management market, while reconstructing the foundation of trust, protecting customer privacy and ensuring information security.
Ping An OneConnect’s blockchain breaks through the three major problems of “efficiency, security, and management” at the same time, and has been put into use in multiple scenarios such as blacklist sharing, supply chain finance, and financial institution OneConnect, with a transaction volume exceeding 12 trillion Yuan.
The combination of the Internet and blockchain technology will bring more new ways of playing insurance, catering to the actual needs of the B-side and C-side may leverage a larger market.
The advent of new consumption calls for blockchain to empower the real economy
Enterprises use the blockchain to continuously inject new vitality into their industries. At the same time, blockchain technology also better serves the public and enterprises in the new consumption era. We see the blockchain flourishing in another place.
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The Best Implementation Scenario of FAT Blockchain in 2019
We pay tribute to those developers who still persisted in the geek spirit before the launch of the blockchain, as well as the innovative teams who are constantly exploring the boundaries of the blockchain. The "blockchain +" in front of us is consensus and value. The "Best Implementation Scenarios of FAT Blockchain in 2019" list has been solicited. We will work with companies on this track to find all possibilities of "blockchain +" and crown their glory.
