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Editor | Lu Xiaoming
Produced | Odaily (ID: o-daily)
(Lantuo team)
In the era of the mobile Internet, more and more people are trying to rent: renting houses, cars, mobile phones, clothes... This has also led to the rise of the new rental economy.
Issued by the Shanghai Institute of Finance and Law"2019 New Leasing Economy Report"It shows that in 2018, 3C digital, clothing accessories, and books have become the most frequently used items by users, and my country's rental economy is expected to exceed 10 trillion yuan next year.
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1. Pain points in the rental market
In the recent "Chain Creation·Future" Ant Blockchain Innovation Competition, Odaily noticed a company that focuses on digital leasing - Shenzhen Landuo Technology Development Co., Ltd. (hereinafter referred to as "Landuo"). Moreover, the company's "Digital Equipment Leasing Chain" also won the "Business Rookie" individual award in this competition.
Landuo, established in 2015, is a digital product equipment sharing platform. On the platform, users can rent out vacant digital products to obtain corresponding income, and tenants can also pay rent to obtain the right to use equipment. Landuo acts as an intermediary and is responsible for testing and maintaining the equipment.
However, there is still a huge trust gap when it comes to digital leasing. Lando CEO Zhou Jun told Odaily that some new users will not only distrust the equipment lessor, but also distrust the platform itself, which ultimately leads to no transactions on the platform.
In addition, the deposit problem will also hinder the occurrence of leasing behavior. If the deposit is too much, users cannot bear it; if the deposit is too small, the platform may be attacked by the wool party and suffer losses.
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2. Blockchain is used for certificate storage and punishment
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(Lantuo blockchain solution)
From the perspective of the custodian: when the user submits the hosting application, Landtop will approve the application and conduct equipment testing; after the review is passed, the user will sign the equipment hosting contract; after the digital product is successfully put on the shelves, Landtop will send the corresponding test report and The escrow contract is uploaded to the blockchain depository.
From the perspective of the lessor: the user first selects the equipment, submits the order and signs the lease contract; after that, Lantuo uploads the user's corresponding biometric authentication (sesame credit score, portrait data) and the lease contract to the blockchain for storage.
It needs to be explained that in the whole hosting and leasing process, the blockchain is basically insensitive to the user side.
"The front end has perception, but it's not obvious, and the specific information of the certificate is not given to the tenants." Zhou Jun explained, "The certificate of the blockchain has given users trust. Although they don't know the principle, they have all heard of the blockchain. Deposit evidence."
Of course, the role of the blockchain in the entire lease is not limited to depositing evidence, but more importantly, punishment.
Once the user violates the contract, such as not continuing to pay the rent or forcibly occupying the equipment, Landuo will directly transfer the information stored on the chain to the judicial chain of the Hangzhou Internet Court for disposal.
(Odaily Note: On September 18, 2018, the Hangzhou Internet Court announced the country's firstJudicial Blockchainimage description
(Blockchain lowers the threshold for litigation)
"Alibaba has integrated Internet courts and Internet arbitration. In the future, cases of breach of contract will be sent to the court for trial with one click. The whole process will only take 30 to 60 days, which saves us time and cost." Zhou Jun said that it is precisely because of the access to Ant With a strong disciplinary mechanism in the blockchain and the judicial chain, Lan Tuo dared to lower the deposit threshold.
Zhou Jun added that through the application of blockchain, Landuo's deposit-free capability has been upgraded, the deposit-free ratio has increased from 62% to 100%, and the risk control pass rate has increased from 74% to 98%.
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3. Postscript
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(Zhou Jun)
According to Zhou Jun, the monthly orders of Lantuo Company's digital leasing are 12,000, accounting for 12% of the current total market share; the monthly income is 3 million, and the gross profit rate can reach 60%.
"Among companies of the same type, Landuo Leasing has the largest order volume and the largest order revenue," Zhou Jun said.
Currently, there are 6 leading companies in digital leasing related industries: Lantuo, Neisha, Tanwu, Hainiao Nest, Baizu, and Renren Renji. Among them, the last five companies have been favored by Ant Financial and invested in them.
Whether Lantuo will also be included in the territory of Ant Financial, Zhou Jun said that although the company is still profitable, it does not exclude external financing.
"The industry is still in its early stages, and we still have many plans to change the industry. If there is strong support, it will definitely help us better." Zhou Jun said.
