Last weekend, on the occasion of the 10th anniversary of Weibo, a new product "Oasis" was released in a low-key manner. After it was put on the shelves, due to the popularity of netizens, it was hard to find a code, and it rushed to the top three in the APP social ranking version.
However, only two days after it was launched, this new product with blockchain elements was taken off the shelves due to suspected logo plagiarism. Could it be that Weibo’s long-awaited big move died just like this?
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Social software meets blockchain
From my personal experience, "Oasis" looks like Instagram, and its content is similar to "Little Red Book". It seems to follow the routine of content sharing + e-commerce delivery. Of course, the most important thing is that "oasis" has the "gene" of blockchain.
"Oasis" has added a digital asset named "Water Droplet", which generates storage based on the decentralized model, and generates water droplets every 4 hours. The total amount of water droplets is limited. Redeem benefits, tip content, vote for rankings, etc.
It is not difficult to see that "Water Droplet" is actually very similar to Netease Odaily's "Force". It is essentially an in-app point token system, with "Water Droplet" as the reward of Token, to stimulate the production of high-quality content and the enthusiasm of users. viscosity.
Due to domestic policy reasons, this mechanism is only a general operation in the combination of Internet companies and blockchains. Netease, Baidu, etc. before it basically use this method, and there is not much breakthrough.
Another interesting thing is that the official has given a concept of repurchase, so is there any difference between this repurchase and platform currency?
In fact, the value of Waterdrop is to promote the output of high-quality content and increase interest. It is similar in form to Alipay's "Ant Forest". As for the repurchase policy, it depends on the further notice of Oasis. BNB is not comparable, it is more about the improvement of the internal ecology of the application.
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What happened to those "Internet + blockchain" projects?
Anyone who has been in the currency circle for a long time knows that some Internet companies have combined blockchain products before, such as Baidu’s Du Universe, NetEase’s Odaily, Xunlei’s Wanke Cloud, etc. Then, these products how is it now? Let's take a look at the current status of these applications.
1. Baidu: Degree Universe
Du Universe is the first blockchain application released on the "Super Chain" in June last year. Users can obtain Du Universe "elements" and create and expand their own Odaily.
In July, there was an article on Babbitt that broke the news of the project leader and his resignation, and the last product launched by Du Universe was the "Genesis Yuan" launched in February. Did this product directly lead to the suspected death of Du Universe? Also unknown.
In fact, since February 17 this year, Du Universe official WeChat 6 group no longer has any content sharing, and Du Universe official account will no longer be updated after May 8.
2. NetEase: NetEase Odaily
It is a blockchain-based value-sharing platform that helps users manage digital assets. Users can obtain black diamonds and the original force, and black diamonds can be exchanged for physical objects in NetEase Mall.
In March of this year, NetEase Odaily was reported to have disbanded and ceased operations. Netease Odaily has set up a number of WeChat groups on its official website. Some users broke the news that the current WeChat groups are no longer operated and managed, and have become advertising distribution centers.
3. Xunlei: Wankeyun
Youkeyun mainly focuses on hard disk mining. Users can share idle bandwidth, computing, storage and other resources at home, and finally transform them into shared computing services, which can greatly reduce the operating costs of Internet companies.
However, from hardware mining to Wankecoin, and then to LinkToken, and then experienced thunderous infighting, Wankecoin fell rapidly.
epilogue
epilogue
It can be seen that in the process of traditional Internet companies deploying blockchain products, it is not all smooth sailing. Most of them have experienced a situation where they entered the game in the early stage and were powerless in the later stage.
Although traditional Internet companies have their own huge user traffic pools, without a good product ecology and continuous output of value, they cannot have a long-term foothold in the blockchain industry.
And will the "oasis" brought by Sina be short-lived like its predecessors, or can it take advantage of the advantages of blockchain digital currency to make new breakthroughs in the social field?
I personally think that this is a new attempt by traditional Internet companies in the social field, and it is also an attempt by traditional Internet companies to deploy the blockchain industry.
Judging from the user feedback since its release and the hot spots brought about by the infringement incident, as the son of Weibo, he has received enough attention.
As for whether there will be a certain breakthrough in the social field in the next step, I think that with enough content output and huge traffic blessing, it is bound to bring new directions and breakthroughs to the currently stagnant blockchain social field. .
