In the early morning of June 19th, Beijing time, Libra released its first commercial, 1 minute and 29 seconds, with a concept and vision style, starting from history, the following is the full video:

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Since the release of the white paper yesterday, everyone’s interpretation of Libra’s various postures has filled the screen, but after watching the commercial released this morning, we discovered an interesting phenomenon:

99% of the people in the 90-second commercial are yellow and black people. We captured 45 scenes in the whole film, and almost all (not all) of the characters were taken. Let’s feel it first.

For a high-profile project, the production of commercials is a very labor-intensive task. Coupled with the background of Facebook as a listed company, this commercial needs to consider the balance of multiculturalism and compliance while undertaking the vision publicity. , social responsibility and a series of issues, the consideration of these issues will be reflected in the copy content of the commercial, the selection of characters on the screen and the editing logic.

The order of market promotion is equivalent to the priority order of project landing. We selected the dimension of the skin color of the characters to look at. Libra’s first launch market may be a gathering place for non-caucasians. South America and Southeast Asia may be the key areas.