Facebook buys trademark Libra for blockchain project, formerly held by crypto tax firm
王也
2019-05-06 02:52
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The progress of the "Project Libra" project is not satisfactory.

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Editor | Lu Xiaoming

Produced by Odaily

Editor | Lu XiaomingNew York TimesThe latest news shows that the trademark "Libra" of Facebook's blockchain project appears to have been acquired from a lesser-known cryptocurrency tax company.

Facebook’s plans to launch a cryptocurrency are not “news” anymore, as back in December 2018,New York Times

The Block It is reported that they will launch a digital currency anchored to legal tender based on the blockchain (it is unclear whether it will be a private chain or a public chain), and use this encrypted currency in the WhatsApp application to allow users to send and receive each other funds. It is reported that Facebook's cryptocurrency - tentatively called "Facebook Coin" - may not be anchored only to the US dollar, but will choose multiple fiat currencies for a "basket" of foreign exchange reserves.

According to the Wall Street Journal on May 3

The "Facebook Coin" launched by Facebook in December last year is actually the "Project Libra" project, which has been in secret for more than a year.

According to reports, according to a document from the United States Patent and Trademark Office (USPTO), there is suspected to be conclusive evidence that Facebook has obtained the "Libra" trademark for this project. The previous owner of the trademark was a cryptocurrency tax company. It has recently been renamed Lukka.

After inquiry, on April 20, a document regarding the change of ownership of the "Libra" trademark was submitted at the address of "1601 Willow Road Menlo Park CA94025", which is the location of Facebook's headquarters.

According to media reports, Libra began operations in 2014, providing tax applications for Bitcoin enthusiasts and crypto-centric day traders, enabling individuals and organizations to conduct real-time audits, reports and tax calculations, and comply with regulations. At the end of 2017, Libra completed A-round financing of US$7.8 million. Investors include an anonymous family office in Europe, Liberty City Ventures, a VC company focused on seed-stage investment, XBTO, a cryptocurrency market maker, and Lee Linden, an angel investor.

The social media giant wants to develop a digital currency that would allow users to send each other and make purchases on Facebook and the Internet, according to the Wall Street Journal. Not only that, Facebook also intends to embed this payment system into third-party websites and apps, just like many websites and apps can log in directly with Facebook accounts today.

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However, the progress of the "Project Libra" project is not satisfactory, because cryptocurrencies have not yet become popular in daily payment transactions, and the traditional financial system is also full of deep-rooted interests and technical obstacles.

However, Facebook may solve the problem of cryptocurrency's difficulty in popularizing, because a third of the world's people log on to Facebook every month, and they all need to buy things. So for users, investors and regulators, now seems to be a delicate transitional moment for Facebook to explore new areas. So now, Facebook hopes to attract more people to "join" and accelerate the promotion of its cryptocurrency daily transaction application, including Visa and MasterCard, the two largest credit card payment companies in the world.

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