March 30,State Internet Information OfficePublicly released the first batch of 197 blockchain information service names and filing numbers.
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(CAC Filing List)
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official website
official websiteAccording to the introduction, "red chain = e-commerce + internet celebrity economy + big data + value + blockchain", through blockchain + internet celebrity economy + content e-commerce, combining technical capital, financial capital and digital capital, and integrating enterprise Digital assets are shared, capitalized, and ordered to revitalize the resources of small, medium and micro enterprises.
The functions and business scenarios of the red chain are:
Blockchain ID card: The Red Chain ID card is a user identity system based on the Red Chain network registration management. It mainly uses digital signature technology and built-in encrypted security technology to realize comprehensive functions such as user identification, user micropayment, and user information query. ; Confirm the user's identity through mobile phone verification code and handwritten signature;
Blockchain certificate storage platform: Provide copyright deposit certificates and other types of certificates. The certificates are stored in the side chain mode. The actual data files are saved through cloud storage. The HASH fingerprint information of related data files is saved through the blockchain;
Blockchain traceability service: design a product traceability platform based on the Red Chain network, and conduct product traceability;
Blockchain Belt and Road barter trade: Digitize traditional assets and put them on the chain, and conduct distributed barter trade on the chain.
Blockchain digital asset transaction: Combining the needs of enterprise asset income right financing and the unique advantages of blockchain, the distributed digital asset transaction function is carried out;
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The app is "unreliable"
However, Odaily's survey found that, apart from wallets, there are no practical applications for other business scenarios. Since the establishment of the red chain, the only dynamic news is: On June 22, 2018, the common people JingbaichengWalmart Commerce Plazaimage description
(red chain wallet)
As for the already launched Red Chain Wallet, users need to register with their mobile phones and receive private key verification codes, which looks like a centralized wallet. Unlike the centralized wallet, the red chain wallet does not have the function of "retrieving lost wallet". Moreover, the assets in the wallet cannot be transferred. Despite being live for almost a year, the wallet is extremely imperfect.
In addition, the blockchain traceability service announced by Red Chain does not mention how to ensure the authenticity of the information on the chain. It is just an idea and has not been implemented.
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exaggerated propaganda
official websiteofficial websiteAccording to the introduction, the red chain provides exclusive services to guide traffic and shopping by celebrities. Through live broadcasts of celebrities, online live broadcast advertisements, celebrity self-media advertisements, event marketing and other services, it helps companies guide traffic, guide shopping, and quickly increase sales.There is no mention of the function and role of the blockchain in it.
Red Chain's publicity is also suspected of being exaggerated. According to the official statement, "the platform has gathered 20,000 celebrities, covering 600 million C-end users across the country." What is the concept of 600 million? e-commerce giantTaobao dataIt shows that in the third quarter of 2018, Taobao had 576 million annual active consumers and 634 million mobile monthly active users.The influence of Red Chain seems to be almost the same as that of Taobao.
The parent company of Red Chain is Wujidao Holding Group, which mainly provides relevant services for small, medium and micro enterprises, involving listing counseling, management and marketing, etc.
Odaily interviewed Red Chain and Wujidao on this matter, but they declined to comment.
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