Author | Qin Xiaofeng

Editor | Liang Chen

(Bubu Chicken Breeding Base)

March 30,State Internet Information OfficePublicly released the first batch of 197 blockchain information service names and filing numbers.

State Internet Information Office

Publicly released the first batch of 197 blockchain information service names and filing numbers.

In 2018, held at the Ministry of Industry and Information TechnologyThe 2nd China Blockchain Development Competitionsuperior,"step by step chicken"The 2nd China Blockchain Development Competition

step by step chicken

The anti-counterfeiting traceability project also won the grand prize in the competition.

It is worth noting that the parent company behind Lianmo Technology is Hong Kong-listed Zhongan Online Property Insurance Co., Ltd. (stock code: 06060.HK, referred to as "Zhongan Insurance"), which also has many layouts in the blockchain field. We will also introduce them one by one in future articles.secondary title

Trace the source to ensure that you can eat free-range chickensWorld Economic Forum websiteStatistics show that humans eat at least 50 billion chickens a year. However, how to eat and what to eat are particular. Especially in recent years, green food has become popular, and people pay more attention to the quality of food.Previously, giants entered the green food farming industry one after another: NetEaseDing Lei

running chicken

official websiteThis time, what is so special about the blockchain chicken farming launched by Lianmo?

official website

According to the data, the "Bubu Chicken" project was launched on June 20, 2018. The official said that "Bubu Chicken" combines blockchain, Internet of Things and anti-counterfeiting technology to trace the growth process of each chicken. The project is provided by Zhongan Technology Anlian Cloud with blockchain technology, and Hangzhou Wopu IoT provides IoT smart devices and anti-counterfeiting technology.

image description

(Bubuji blockchain solution)

In addition, each chicken foot will be bound with a unique foot ring token, which can record the chicken's geographical location and step counting information in real time. If the anti-counterfeiting mark is torn off before being delivered to the user, the data is immediately invalid. In this way, the information is prevented from being copied multiple times, and the anti-counterfeiting traceability of each chicken is realized.

In the process of each chicken from chickling to adult chicken, from chicken farm to dining table, "Step by Step Chicken" has opened up information from the supply source of chickling, breeding base, slaughtering and processing plant, quarantine department, logistics enterprise, etc. Barriers, the data collected by the front end will be uploaded to the chain in real time and connected to the Anlian Cloud Ecological Alliance Chain, and all information will be transferred through the blockchain.

Consumers can check the anti-counterfeiting and traceability information through the product traceability APP after receiving the "Bubu Chicken", and obtain the ecological breeding records, feed vaccine information, planting base information, test reports and quality inspection certificates of the chicken.

secondary titleIn addition to being able to trace the source of chickens and obtain information about each link in the growth process of chickens, "Step by Step Chicken" can also provide farmers with epidemic monitoring and public opinion analysis.express.

"According to the data including the movement trajectory and consumption of chicken flocks, as well as the surrounding environment, cameras, etc., the model can quickly analyze the epidemic situation of chicken flocks and early warning analysis of sick chickens." CTO of Zhongan Technology

Li Xuefeng

express.

After obtaining the needs of various places, combined with the farm information and sales order information distributed all over the country, the logistics path scheduling information is formed, so as to realize the docking of chicken slaughter, quarantine, slaughter and logistics companies, forming a closed-loop Internet of Things.

postscript

secondary title

postscript

Zhongan's "Bubu Chicken" is very similar to JD.com's "Running Chicken" in some respects. For example, both emphasize green breeding, slaughter cycle, exercise, etc.

(Bubuji on Taobao)

Reference article:
At present, the "Step by Step Chicken" Taobao flagship store is already on sale. A free-range chicken weighing 2 catties is about 50 yuan, which is not too high compared with JD.com's "running chicken" (158 yuan), but the market does not seem to buy it, with only 20 sales per month.

It is worth noting that after the filing list of the "Network Office" was announced on March 30, the stock price of Zhongan Insurance (06060.HK) has risen by more than 13%.