Copyright is becoming a sweet potato in the blockchain + field.
releasereleaseAmong the first batch of domestic blockchain information service filing numbers, among the 197 blockchain information services from 18 provinces across the country, 10 blockchain companies have specifically registered for copyright protection, and the copyright subjects include graphics and videos.
Paper expensive technologyPaper expensive technology, is already an "old man" in the field of copyright + blockchain. Based on the copyright blockchain, Zhigui Technology launched an enterprise-level blockchain solution for the entire industry in 2017.
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Pain points of copyright protection are intractable
Zhigui Technology is named after the word "Luoyang Zhigui". In ancient times, people said that Luoyang Zhigui was originally used to describe the popularity of valuable articles. However, in the modern Internet society thousands of years later, due to the convenience of information acquisition and the speed of virus transmission, As a result, in the process of dissemination, many problems have emerged that have caused headaches for the original creators, especially content infringement.
Perhaps the most impressive infringement incident in 2018 was the tug-of-war between well-known folk singer Li Zhi and Tencent and Wah Haw Wow. In the middle of last year, Tencent Video "Tomorrow's Son" arranged for its contestants to sing Li Zhi's work "Castle in the Sky" on the show without applying for Li Zhi's authorization in advance. After the communication between the two parties failed, Li Zhi initiated a check-in on Weibo Formal rights protection.
Li Zhi is not an isolated case, only inChinese Judgment Documents WebsiteA search for the keyword "copyright" yields 119,800 search results, perhaps even more if undecided infringement cases are included.
In the context of frequent infringements, in addition to the copyright awareness that infringers urgently need to strengthen, for original authors, what are the pain points in the process of copyright protection?
First of all, there is a certain disconnect between traditional copyright registration and Internet creation. Xuan Songtao, the co-founder of Zhigui Technology "post-90s", acceptedNandu WeeklyDuring the interview, he said: First, the cycle of traditional copyright registration is too long, and the official review usually takes 20 working days. Secondly, the price of copyright registration is relatively high. Usually, the market price of a single registered work is more than 500 yuan. For Internet authors and Zhihu authors, they are unwilling to invest too much energy and cost in copyright registration.
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according toThe Economic Observer reportssecondary title
Paper expensive copyright and paper expensive letter cloud
For the above pain points, the blockchain solution provided by Ziggurat Copyright for creators is to help creators register their copyrights on the blockchain for free, and complete the confirmation of rights within 15 minutes at the fastest.
The blockchain has technical characteristics such as distributed storage, time stamps, and non-tampering. Through the blockchain, a unique copyright certificate can be provided for various types of digital works such as audio and video, pictures, and text, as the basis for copyright confirmation and storage. Compared with traditional copyright registration, it is faster, cheaper and has no time and space limitations.
Since the new criminal procedure law and civil procedure law formally stipulate "electronic data" as one of the types of statutory evidence, the collection of electronic evidence such as time stamps can also simplify the procedures and time for obtaining evidence and protecting rights to a certain extent.
previously reportedpreviously reported, In the early stage of business development, Zhigui invited well-known writer Jia Pingwa and others to register the copyright of his works, first to cultivate market awareness. Since then, the market strategy has been mainly to B. Zhigui has now targeted nearly 50 content platforms. Individual users only need to upload works on these novel, music, video, and photographer websites, and the background will automatically register the copyright. Query data storage certificates, you can ask for certificates through the platform when you need certificates.
At present, according to the data from Zhigui's official website, more than 750,000 copyright works including graphics, audio and video, and web pages have been uploaded to the chain.
In addition, in addition to the copyright blockchain, another filing project of Zhigui is Zhigui Xinyun Z-BaaS, which is upgraded from its enterprise-level blockchain solution Zig-BaaS. according toofficial press releaseIt shows that Z-BaaS supports two types of underlying environment development environments, alliance chain and public chain, including Hyperledger Fabric, Z-Ledger, Ethereum, etc., and provides enterprises with four types of business application scenarios such as mutual trust copyright, mutual trust traceability, mutual trust finance and mutual trust data. Level solutions, cloud computing vendors include Alibaba Cloud, Kingsoft Cloud and Qingyun. It has served scenarios such as judicial evidence deposit, traceability, supply chain finance, asset digitization, enterprise multi-party data collaboration, and e-government affairs. Full member of the Enterprise Ethereum Alliance (EEA).
At present, its Z-BaaS platform has provided blockchain technology solutions for the traceability chain; on April 2 this year, Zhigui Technology was confirmed as the winning bidder for the "Digital City Data Asset Protection and Trading Platform Project" and will provide customers with Provide blockchain data asset protection and transaction solutions.
In terms of profit model, according toYiou reportsecondary title
Blockchain + copyright needs to be viewed dialectically
The emergence of a number of blockchain technology service providers such as Zhigui Technology has brought dawn to the improvement of the copyright industry.
But after the excitement, we still need to think about whether blockchain + copyright can solve all the problems of copyright? The answer is probably no. If squatting and infringement cannot be identified and discovered in a timely manner, copyright registration will be in vain. And in this regard, the blockchain cannot provide much help.
In addition, the emergence of the current blockchain copyright platform makes it difficult for future copyright registration to be covered at the same time. Under the current situation that the cross-chain technology is not yet perfect, do different blockchain copyright registration platforms mean new centralization?
In fact, the pain points and effects of blockchain + copyright are limited, and we still need to look at it dialectically.
