"The DCI system that Weibo has recently cooperated with the China Copyright Protection Center actually uses blockchain technology." Wang Gaofei, CEO of Weibo, said in an interview with the media at the 2018 Wharton China-US Summit.

Wang Gaofei said that domestic protection of intellectual property rights is gradually improving. Now movies and TV dramas are doing better and better, but for WeChat, Weibo, Zhihu and other graphic-based media, the protection of intellectual property rights is still relatively lacking.

There are two reasons: First, copyright registration is more troublesome. For example, if you write a paragraph of 140 characters, few people register for copyright in this case, which brings difficulties in rights protection; second, what Weibo is doing now is only a platform For internal rights protection, if the same article appears, Weibo can easily find out who is plagiarizing, and then have relevant punishment measures, but it is more difficult for cross-platform.

Talking about the solution, Wang Gaofei said:

The DCI system recently cited by Weibo in cooperation with the China Copyright Protection Center actually uses blockchain technology.Some of our large original content platforms currently form alliances. Using private chains, users produce content and declare it as the owner of the content in the alliance. These companies can trace that he is the original producer.In this way, cross-platform rights protection is well documented.

This system is also the system that several large platforms are currently trying, and more platforms will join in the future. Weibo is the first platform to join the DCI system.

Copyright protection is one of the most promising blockchain application scenarios in the industry this year. Except for Weibo, traditional content platforms are trying to use this technology to solve the pain points of copyright protection.

When the "Xunlei Chain" was officially launched on April 20, Chen Lei, the CEO of Xunlei, said that he was very optimistic about the application of blockchain in copyright protection, and also said that copyright protection would be the first application scenario of "Xunlei Chain". It is understood that this feature will be launched this year.

On April 11, Baidu launched the original image service platform "Totem". The platform attempts to solve the problems of industry information asymmetry and low process efficiency through the openness and transparency of blockchain technology, and reconstruct the order of the photo industry. On April 17, the Totem blockchain copyright registration certificate was officially released.

Even the traditional technology manufacturing giants are trying to cut into the scene of blockchain property rights protection. In January of this year, Kodak and Wenn Digital jointly launched "Kodakcoin". Kodak stated in the official announcement that this digital currency can "provide photographers with an encrypted and digital copyright owner's equity account". Photographers can use Kodak blockchain to register works, and users can use Kodakcoin to pay copyright fees . After the news was released, Kodak's stock price soared more than 100% that day.