Today, whether it is Facebook, Twitter, Instagram or Weibo, they are subject to many criticisms such as the spread of false information, personal information security leaks, content copyrights that are difficult to confirm and track, and advertising content.
Based on blockchainImmutable + Traceability + Distributed ConsensusThe characteristics of a community that is clean enough to make users feel safe, and can fully realize the influence through updating and distributing content, has become the ideal appearance of social media in the future.
There are not a few people who want to build this utopia, and Huang Licheng is one of them.
Huang Licheng, Huang Lixing's elder brother, also known as Maji Big Brother, is the originator of Taiwan's hip-hop circle, and also the predecessor of Inke and Huajiao, the founder of the earliest live broadcast product 17 (was once invested by Wang Sicong, and later acquired by Singapore dating platform Paktor).
The Ethereum ERC20-based Mithril Token (Mith) was launched on OKEX last week. Huang Licheng told the author that on March 5, the Beta version of MithrilLit APPIt will go online and be a social media that can "social mining".
First of all, through non-tampering + traceability, the blockchain can solve the problems of user data security and information copyright ownership. "Personal content property" such as pictures and music uploaded by users will be protected and tracked.
At the same time, based on the incentive mechanism of the community, if the published and uploaded content is recognized and disseminated (such as likes, reposts, comments) reaching a certain real number, Mithril coins will be rewarded through the algorithm.
Huang Licheng believes that our online social life is always "controlled" by social media. Based on content preference algorithms and distribution mechanisms, what you see is "what the system and operators want you to see", but there may always be Missing some really important content. "I often miss my brother's Post." Huang Licheng told the author, "We hope that on a decentralized platform, users have enough autonomy to choose the content they want to see, and even the frequency of appearance. Everyone uses both'own social media'。”
However, Mithril’s first-generation Beta product still adopts centralized operation and control, and only a relatively simple “mining mechanism” will be launched, and the functions will be gradually improved.
The cornerstone of social networking is always customer acquisition, based on celebrities, KOL contacts, and 17 accumulated users and channel resources; and the difficulty of "mining" will increase over time, seed users have bonuses, Huang Licheng is very confident about the popularity of Mithril's first launch .
In addition, Huang Licheng told the author that Mithril has also reached a cooperation with Qtum, and will develop Dapp matrix based on Qtum in the future, including dating products, etc. These products will use Mithril coins uniformly.
It is conceivable that in an idealized blockchain social media, in addition to users getting a safer experience, the real influence of KOLs will also be verified. Huang Licheng believes that excellent content creators will be more likely to accept this mechanism. they can getCreative Freedom, Security, and More Reasonable Earnings。
At the same time, marketing behavior will become disintermediate and more precise——Control every point of delivery and track the real effect, so that high-quality creators can be rewarded, This is such a beautiful vision in the content field. Of course, we still hold a wait-and-see attitude towards the implementation.
