Based on the things that already exist in the game world, such as user communities, virtual commodity transactions, and token settlement, the saying that "games will be the first scene for blockchain applications" is endless.

Although there are many opinions and articles, we found that few people make it clear,What exactly is blockchain + game, and what this game illusion labeled as the future world should look like, and how to start building it. Therefore we hopeSystematically sort out and output critical industry views,For reference.

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Define blockchain games

First, let's talk about the status quo.

We think that Ethereum raises cats, xx raises dogs, pigs and elephants, etc.Despite the name of the game,no game reality。

Returning to the essence, the word game corresponds to entertainment and experience. Apps such as raising a cat have neither a play link nor an interactive experience. Your cat can’t even travel, eat and drink.

In the final analysis, it is a product of light gambling, and the bottom layer is financial logic. The cartoon image is just a layer of lace on the digital assets, and the logic of customer acquisition is the speculative psychology of "sweeping wool". This is the driving force of gamers in the real world to pursue pleasure experience.

There is nothing wrong with the logic of profit-seeking, and it is also very successful as a low-cost customer acquisition portal for a large ecology.But a game is a game after all,So what we want to focus on today is the real blockchain + game with entertainment attributes and game value, or the game form of the next generation.

Stripped of all theological and metaphysical packaging, blockchain is a technology.The game can be built on the basis of a known bottom layer, which is a Dapp or Dgame; it can also start from scratch and build a new bottom layer to provide an open platform for developers.

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Let's talk about the first type, blockchain games.

Following the hot spots, the first batch of blockchain-based games have appeared on the market. Based on the long-standing problems of large-scale games such as plug-ins, over-issued limited items, and the security of off-site and cross-server transactions, the virtual asset trading platform has become a game +The "small outlet for entrepreneurship" of the blockchain.

First of all, it is undeniable that ready-made user communities, platforms, and channels are indeed dividends for efficient startups.However, we have a question: buying, holding, and using Token is a threshold thing. Are game users willing to do so?

Behind this question is: Is the "pain point" of "safety buying and selling a great sword" painful enough? Is it so painful that users spend a lot of learning and time to use Token? Are you transforming the project based on the needs, or are you copying it mechanically, chaining for the chain?

Specifically:

Specifically:

• A large-scale game that does not need a blockchain has become a hit among the people, proving that it does not need a blockchain. If someone says to make a "blockchain version of King of Glory", it is most likely a false concept (but the Kill time game tells another story).

• Based on the non-tamperable + smart contract of blockchain, copyright + transaction in the game ecology is a field that makes sense and can be quickly uploaded to the chain. However, this is only part of the game. For core players, the game experience is far more important than transaction security.

  Therefore, in essence, virtual commodity trading projects based on existing games are separated from the core scene of the game, which is not an ecology, and the future is worrying.

  And if we start from scratch and build a new "xx world" to acquire customers with Token, we have to return to the previous question: speculators and gamers have different driving forces, can Token holders be transformed into game users? ?

So, how to build a complete scene and ecology? Are there any existing games or game types that are suitable for being transformed by the blockchain?

"have"

First of all, gambling is not in the scope of our discussion today, and chess and card games with gambling psychology are also ignored. What we believe to have a prior opportunity and user base arecultivation, managementbig"big"said yesvirtual world, second lifekind。

For example, the UGC virtual item trading platform reported by the authorFairy Shopping Street(PXC), the non-blockchain products of Goblin Shopping Street have more than 20,000 designers + 3 million player users, and 90% of the users are women. The core gameplay is that players open a store in the virtual world, go to a designer office to select and purchase manuscripts uploaded by global designers, and "produce" clothing and operate the store. From the perspective of the user side, one is that women all have the dream of “opening a store” and the mystery of their own taste; the other is that its essence is still a traffic business, and users may choose popular designers from well-known designers, or open stores through chain stores to get more and more fun. more joyful.

Huang Jun, founder of Goblin Shopping Street, also said:If there is economic circulation, someone will make money, but "playing" is the most basic, and making money is the bonus.

Based on this logic, the application of blockchain can solve the real pain points of Goblin Shopping Street: one is the problem of plagiarism, which cannot be tampered with and can be used to confirm rights, and the community can get rewards for reviewing manuscripts or reporting; the other is the content rating of designers. Designers will feel that they are the best, and it is fairer and more efficient to use rewarded community user ratings; third, the transaction settlement link of smart contracts can guarantee the income of designers. , Designers can only get an unstable 10% rebate.

Therefore, the basis for the existence of a blockchain game is:The game itself is reasonably fun + the blockchain solves the "core pain points" that exist during the game. Only in this way can you educate users to use Token and continue the ecology.

Microsoft Yahei, STHeitiSC-Light, simsun, Times New Roman,Decentralization cannot be achieved, but decentralization can be solved。

In a benign ecology, both the developers of the game itself and the creators of in-game props and virtual items can directly contact users, and the link between community contributors and users can be eliminated.

Although this is not a subversion of production relations, at least it is an advancement of production relations.

Extending to the "virtual world" that has attracted the most attention now, the gameplay is comparable to all Second Life games, and logically it is still a virtual asset transaction.

However, does the real mirror story sound "sexy" enough?

We can try to substitute into the movie "Time Planning Bureau", assuming that the value of each person's existence = time assets = a string of numbers on the wrist = exchanged through work of time,Pay hard to earn digital assets, and you will be Game Over when the assets are cleared.Is this particularly suitable for the production relationship in the blockchain world?

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Speaking of this, we will start to talk about the second type, the game blockchain.

Microsoft Yahei, STHeitiSC-Light, simsun, Times New Roman,Microsoft Yahei, STHeitiSC-Light, simsun, Times New Roman,Perhaps, they can make a game with the imprint of the times and be remembered by the world, or they can seize the opportunity and subvert the pattern of big players.

People are always discussing that Ethereum will be congested with a few cats, which is a technical problem. Technology is certainly a problem, but fundamentally speaking,Ethereum was not originally designed for running games. So, is there someone who has the technical ability to design a bottom layer that is comparable to the real-time performance of online games and accommodates the demand for game traffic?

There will be. Although there is no mature bottom layer yet, there are already practitioners on the way of development.

For example, Haoxin Internet, a wholly-owned subsidiary of the listed company Chenxin Technology, will recently launch the "Blockchain E-sports Acceleration Cloud" Haoxin Jingdou Cloud. Feng Wenjie, managing director of Chenxin Technology, told the author that what Chenxin Technology wants to do is to develop from blockchain hardware, to self-developed links that are more suitable for running games, to open SDK, to provide game developers with a layer, and finally to establish Complete blockchain ecology.

The complete implementation of the underlying technology sounds a bit far away, but in fact the "open" game platform and the concept of game ecology are not new.

• What is an open platform? We can benchmark against Taptap or WeGame, and developers can produce, upload, and distribute by themselves.

The bigwigs who are well aware of the traditional game ecology will naturally not give up the fertile soil for infrastructure construction. Game.com (GTC) is a platform built in the blockchain worldSmall game ecological platformplayers.

Xu Le told the author that what Game.com wants to do is a completely free + completely open ecological platform, but before that, the platform side must take on the role of game developers and develop explosive content to detonate users.

the author thinks:The logic of TapTap, the gameplay of Kuaishou, and the addition of social gameplay in a de-intermediate ecology are the empowerment of the blockchain to the game ecological platform.

• What is an open ecological game? We can compete with the sandbox game "Minecraft" (Minecraft), providing basic modules, no levels, no complicated rules, players can experience the thrill of the creator.

Of course, the above is just an analogy. After all, traditional games do not have the tamper-proof + smart contract + Token incentives of the blockchain.

Microsoft Yahei, STHeitiSC-Light, simsun, Times New Roman,Microsoft Yahei, STHeitiSC-Light, simsun, Times New Roman,Ideas and ideas have long existed in the game world, and what the blockchain can provide is a benign ecological cornerstone.

Microsoft Yahei, STHeitiSC-Light, simsun, Times New Roman,Not only paid the real feelings, but also paid the real gold and silverMicrosoft Yahei, STHeitiSC-Light, simsun, Times New Roman,It increases the migration cost of game players and gives the game itself a steady stream of vitality.

In this beautiful story, top players have the opportunity to get rich, and ordinary players will not be empty-handed.

In addition, gamers need a sense of graphics and impact. The changes brought about by blockchain technology are different from past technological iterations and equipment innovations.What developers need to do is to design the rules of the game, establish a consensus mechanism, only build the bottom layer, do not limit the gameplay and routines, and do not preset plots and levels. Everything is created by players.

The ultimate and greatest imagination of the game blockchain is a completely open platform with no development, no operation, or even no server.

Interestingly, the concept and structure of the blockchain is like a large-scale virtual game. If in an ideal open ecology, everything in the community can be self-optimized, blocks are generated, work is proven, and transactions are paid. It's a perpetual game.

So if a game is made in this perpetually moving ecology, can it also be able to perpetually move?

Microsoft Yahei, STHeitiSC-Light, simsun, Times New Roman,Microsoft Yahei, STHeitiSC-Light, simsun, Times New Roman,

More importantly, entertainment to death is the ultimate goal of seeking profit, and it is also the instinct of human nature.

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Finally, from the perspective of historical changes in the game industry, the author would like to share a few words from practitioners:

"In the early years when we made mobile games, it was still the era of Symbian system and keyboards. Later, Jobs built a big screen without a keyboard. I was confused. Everyone was thinking about how to move the game to Apple. Someone made a simulated up and down, left, and right Keys, annihilation, and then came an Angry Birds, and then came a fishing master.

Fishing masters already exist in the arcade, why can't we see this opportunity? Because they are all staring at the traditional game model.

In the game world, the most important thing is always to break the inherent thinking.”

Now there are 700 million players in China and the United States, and 300 million players in Honor of Kings, which is already a mass group. There are 30 million people holding cryptocurrencies, and only 10 million people are actively trading, which is actually a minority group.

If you use cryptocurrencies to play games, and you can freely trade game digital assets, we have reason to believe that games can affordCryptocurrency Promotion Ambassadoridentity of.