SEC: Coinbase spends hundreds of millions of dollars a year to maintain and acquire users
2023-06-06 13:31
Odaily星球日报讯 SEC在针对Coinbase的诉讼中指出,Coinbase每年在营销和销售上花费数亿美元,以维护和招揽新投资者。根据CGI提交的2022年10-K表格,Coinbase的“成功取决于我们留住现有客户和吸引新客户(包括开发人员)的能力,以增加我们产品、服务和平台的参与度。”为此,Coinbase网站充满了开设Coinbase账户的链接以及营销激励和促销广告,旨在吸引更多投资者到Coinbase平台。
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